Indlela Nendlela Yokusebenzisa Izincwajana Ezihlukahlukene.
Incwajana iyincwajana nje, akunjalo?
Yebo, cha, hhayi ngempela. Njengoba nje kunezinhlobo eziningi ezahlukene zezikhangiso ze-TV, amawebusayithi, amaphakethe e-mail aqondile, nezikhangiso zomsakazo, kunezinhlobo ezahlukene zezincwajana. Ukwazi ukuhluka okungafani kwezincwajana, nokuthi nini ukuzithumela, kungenza umehluko phakathi kokudayiswa, uphenyo, noma ikhasimende elahlekile.
Izincwajana ngokuvamile zidlalwa ukuze wenze isinqumo sokuthenga smart.
Njengomuntu obhizinisi lakhe kuxhomeke ekuthengiseni umkhiqizo noma isevisi, ukwazi ukuthi iyiphi incwajana ofuna ukukhangisa imikhiqizo yakho namasevisi kubalulekile. Ngakho-ke, yazi izinhlobo ezinhlanu zezincwajana, futhi sebenzisa ngamunye ngokwendlela yakho yokuthengisa.
I-Leave-Behinds
Lolu hlobo lwencwajana luzichaza; yilokho oshiya ngemuva ngemuva kokuhlangana namakhasimende noma ikhasimende. Uzobe usuvele uxoxe (ngethemba ukuthi uphumelele) nekhasimende, ukhuluma ngezinzuzo, izindleko, nokutholakala komkhiqizo noma isevisi yakho. Manje, njengoba usuka emnyango, ufuna ukushiya umbono omuhle kakhulu, nencwajana enika ulwazi oluningi ngangokunokwenzeka ngendlela ekholisayo.
Qinisekisa i- pitch yakho yokuthengisa ukuze u-echo owake wanikeza. Mirror lokho okushoyo, ngokushelelayo, futhi okucacile ngemininingwane eyinkimbinkimbi okunzima ukuyikhumbula ngekhanda. Yilapho ungenza ukufanisa ngokulinganayo kwamaphuzu wamanani, ikakhulukazi phakathi komkhiqizo wakho kanye nabompikiswano bakho.
Sekude ngemuva kokuthi ushilo, ikhefu-ngemuva kufanele liqhubeke nomsebenzi owaqalile, ngakho yenza kube kuhle.
Phendula ku-Imibuzo
Ufake isithakazelo kumakhasimende, noma ngomsakazo noma kumsakazo we-TV, umkhankaso wangaphandle, noma ngisho nalokho okushiwo kumithombo yezenhlalo. Isinyathelo sokuqala, esinzima kunazo zonke, senziwe.
Uyabakhathalela, futhi empeleni bafuna ukwazi okuningi. Manje sekuyisikhathi sokwenza lokho. Le ncwajana i-hybrid ye-Point-Of-Sale ne-Leave-Behind, futhi iya kubantu abaziwa ngokuthi "abathengi abaqeqeshiwe."
Kungani kufanelekile? Yebo, banethemba elifudumele, ngokumelene nomkhuhlane. Benze isithakazelo kuwe, ngokuphambene nomuntu omele uthintane naye. Njengoba bebazi ngokucacile okuncane ngawe, bhala le ncwajana ukuze uthathe ithemba lakho kwisinyathelo esilandelayo: inqubo yokuthenga. I-Hammer ekhaya wonke amaphuzu akho okuthengisa bese uphawula incwajana yakho namaqiniso ukuze ubaqinisekise ukuthi abakwazi ukuhlala ngaphandle komkhiqizo wakho.
Ama-Handouts
Ngezinye izikhathi, ngeke ukwazi ukufinyelela endaweni yangempela, njengendawo yokubonisa noma i-countertop. Kodwa, nawe ngeke ube nolwazi lokuxhumana lomthengi, ngakho-ke, uma ungeke ukwazi ukuwahambisa i-PDF, uthumele incwajana, noma ushiye incwajana ngemuva komhlangano. Uma ufika ngokumelene nale nkinga, kuzodingeka uklanyelwe incwajana yokunikezwayo engenza ukuphakama okunzima okukhulu. Lolu hlobo lwencwajana alulula. Kufanele ukuheha abantu ukuba babheke ngaphakathi, ngakho-ke kudinga okuningi okwenyuka. Kungase kudingeke uchithe imali emashekheni amahle wephepha, amasu okuphrinta akhethekile, kanye nomklami ophezulu.
Noma kunjalo, ukuthola umfokazi ophelele ukuthi ungathathi kuphela incwajana yakho, kodwa uyivule, uyifunde futhi ubambe kuyo, kuyinselele. Yilapho umkopishi onamakhono ebaluleke kakhulu. Udinga ukubamba ukunakekelwa kwesikhangiso, kusukela esembozweni sangaphambili kuya ekhasini lokugcina "xhumana nathi". Qinisekisa ukuthi le ncwajana ichaza indaba ngokushelelayo, futhi uyigcwalise ngemifanekiso enamandla futhi uqinise amaqiniso namanani. Futhi, isikhala esingenalutho ngumngane wakho. Amakhasi abhalwe phansi ngekhophi azokwenza nje ukuthi ithemba lakho lizwe sengathi banentaba ukuyokhuphuka.
Kungenzeka ukuthi ungafuna ukuhlanganisa izinto ezivela kwezinye izincwajana kuleli khasi ukuze udale lokhu okunikezwayo. Incwajana edayiswayo yokuthengiswa, ehlangene nekhefu ngemuva, iyoba yi-handout esebenza kahle uma kwenziwa kahle. Futhi-ke, uma uthola ithuba, sebenzisa abantu abathengisa abanekhono ekuhlinzekeni ngempela le ncwajana futhi uhlanganyele nethemba engxoxweni.
I-Point-of-Sale
Futhi wazi ngokuthi "iphuzu lokuthengwa," le ncwajana yilohlobo ozohlangana ngalo lapho ufaka isakhiwo, umbukiso wezohwebo, noma ukugcina. Ibekwe endaweni elula, ebheka amehlo, futhi yenzelwe ukukudweba futhi yenza ukwazi ukwazi okwengeziwe. Le ncwajana ayiyona indaba echazayo. Kufana ne-trailer ye-movie. Kuyakwenza ube nesithakazelo, kodwa kuyisiqalo sokuxoxa.
Isibonelo, ungase uhlangane eziningana zalezi zincwajana, noma amapheshana, ngenkathi umi emgqeni ebhange. Bazokutshela mayelana nokuhlola kwebhizinisi mahhala, ukubolekwa kwekhaya, ukubolekwa kwemali, noma izinhlinzeko ezikhethekile zokuvula amakhadi esikweletu. Ziklanyelwe ukukucela ukuthi ubuze umtsheli kabanzi mayelana nezinsizakalo, futhi bazokuyisa kuchwepheshe onokuvula i-akhawunti ethize kuwe.
Ufuna ukuthi lezi zincwajana zivelele ngempela. Hlala uqaphele ukuklanywa kwekhava. Bhala isihloko esicindezelayo. Umgomo wakho ukuthola amakhasimende angabonwa ukuthi abone incwajana yakho, funa ukwazi ukuwuthatha futhi, okubaluleke kakhulu, uqhubeke uthenge umkhiqizo noma isevisi.
Imeyili eqondile
Ngethemba elibandayo, incwajana ethunyelwe nge-mail pack pack ilungile. Lolu hlobo lwencwajana lunomsebenzi omningi okumelwe ukwenze. Ukhuluma nomuntu ongenalo isithakazelo samanje kumkhiqizo noma isevisi oyithengisayo. Kufanele isebenze kanzima ukuguqula abantu kuba abathengi abafanelekayo, bese kuthi amakhasimende.
Ufuna ukugxila ekugqaseni i-clutter. Yini emvilophini? Yini encwadini yencwajana? Ingabe unento okumele uyithumele yona ingayenza ngempela isithakazelo, noma ikukhumbule nakakhulu kunanoma ubani omunye? Futhi, uma kufika phansi, incwadi enkulu ye-imeyili ingenza umehluko, ngakho funda ukuthi ubhala kanjani. Uma ungeke ukwazi, sebenzisa okuhlangenwe nakho komkopishi. Futhi noma yini oyenzayo, ungathumeli i-junk mail. Ngeke kusize imbangela yakho.
Ithuluzi lokusekela ukuthengisa
Lapha, usebenza endaweni efanayo kanye nekhefu ngemuva. Umehluko ukuthi, lolu hlobo lwencwajana lungasetshenziswa njengento yokuthengisa. Umthengisi wakho usebenzisa lezi zincwajana ukuze aziqondise nge-sales pitch yazo. Anamakhasi amakhulu, izithombe ezinkulu nezinhloko ezinkulu.
Zenzelwe ukusebenzisana ngezandla nezingxoxo zabathengisi, futhi akufanele kube ngokweqile-eziyinkimbinkimbi, noma amathambo angenalutho. Zingasetshenziswa futhi njengekhefu, ngakho-ke uma usesabelomali, cabanga ukuthi ungahlanganisa kanjani lokhu kanye nekhefu ngemuva ukwenza imisebenzi emibili kahle. Ungasebenzisa i-handout kuleso simo, nakuba kungenzeka kube ikhophi yokuthinta-esindayo. Okungcono, ithuluzi lakho lokusekela lokuthengisa lizokwesekela kahle umgodi womuntu wokuthengisa.