Unombono Omkhulu? Nakhu ukuthi Ungayithengisa kanjani ku-5 Izinyathelo
Ngakho-ke, ube ne-flash of brightness. Uvele nomqondo ongahle womkhankaso wokukhangisa. Lona okungakaze kwenziwe ngaphambili, futhi nguwe kuphela ongazibona. Kodwa-ke, wenzani ukwenza kube yinto engokoqobo? Nanka izinyathelo ezinhlanu okudingeka uzithathe ukuze uthole impumelelo.
1: Gwema ama-Agencies namaKlayenti abo njenge-Plague
Ngenkathi kubonakala sengathi izithelo ezinamathele, kuzoba yisikhathi sodlame ukuzama ukuthengisa umqondo wakho kwi-ejenti yerekhodi lomthengi onakho engqondweni.
I-ejensi izobe ishonile ekuhleleni imikhankaso yabo yesikhangiso, futhi ivame ukuvalelwa kahle kunoma yimiphi imibono evela ngaphandle kwe-ejensi. Kodwa-ke, noma ngabe bayayilalela, futhi bayayithanda, amathuba okuthola noma yiluphi uhlobo lwekhredithi ngoba ayizincane. Unganikezwa imali ekhokhwayo, kodwa cishe cishe uzochotshozwa ohlangothini.
Ungase ucabange ukuthi ungakwazi ukukhipha umuntu ophakathi bese uya ngqo kuklayenti. Ngokudabukisayo, lokho ngeke kusebenze noma. Izinkampani ezinama-ad ad ad on retainer ngeke ukukunika ukubukeka kwesibili. Baye bakhokhe imali eningi ukuze babe nochwepheshe esandleni sokuthuthukisa imibono yokubulala. I-ad ejensi yesikhangiso inesibopho sokuthuthukisa imibono, futhi ukuletha kuyo kuyoba yinhloko.
Lokhu kungase kubonakale sengathi izinketho zakho manje ziphuma efasiteleni, kodwa kunezindlela zokufaka umqondo. Udinga nje ukuthola ukudala mayelana nokuthi uyayenza kanjani.
2: Thola i-Smart Mayelana nobani oya kuyo
Izinkampani ezinkulu, neziningi ezincane, azivaliwe.
Kumele ufune lezo ezivulekile ukwamukela imibono emisha evela emithonjeni yangaphandle. Kukhona ngisho nezinkampani ezenze imincintiswano kubathengi ukudala nokuhambisa izikhangiso zabo.
Njengamanje, i-Dorit yigama elikhulu kule nkambu. Umkhankaso wabo othi "Crash The Superbowl " usebenze iminyaka, futhi usuka ngokuphelele ukubandakanya inhlangano.
UDoritos ubeka inselele - asenze sibe indawo enkulu yeSuperbowl - bese evumela abathengi bagijimise.
Enye impumelelo uFrançois Vogel. Wakha i-HP yokwenza izithombe zezimoto ezimhlophe ezenziwe ngezimakethe ezimhlophe ebusweni bakhe esebenzisa ingoma ethi "Isithombe Book" yi-The Kinks.
Ubeke umthengisi wakhe enhlanganweni yesikhangiso Goodby, Silverstein & Partners. Bathande kakhulu inguqulo yakhe ye-spec, bamsayina njengomqondisi nenkanyezi emkhankasweni we-"You + HP" wesikhangiso. UVogel waqaphela kakhulu abathengi waze waze wavela emkhankasweni onesivumelwano sokuhweba esifanayo ku-"Out of the Picture" yi-The Robins.
3: Yenzani Yakho ... Futhi Uyibeke Kulapho
Ngabantu abaningi abahlela ividiyo kumakhompyutha abo, abantu abaningi bazenzela ukukhangisa kwabo kusukela induduzo yendlu yabo. Ubuchwepheshe buyatholakala kalula, futhi buyabiza. Eziningi zidalwe ukuze zijabulise, ezinye ziyi-spoofs zezinye izikhangiso. Kodwa okuningi kwalokhu kuthola imali enkulu yokukhangisa njengoba iqoqwa ngamabhulogi wokukhangisa futhi isakazwa kunetha.
Uthisha wesikole saseCalifornia uGeorge Masters wazibonela lokho. Udale i-iPod ye-animated iPod ye-60 yesibili enezingoma ezingu- "Tiny Machine" yi-Darling Buds. Wathumela isikhangiso sakhe engosini yakhe yeWebhu ngaphandle kwe-buzz futhi ngaphambi kokuba akwazi, ukuhweba kwakusakazelele kwi-Inthanethi futhi kwabukwa izikhathi ezingaba ngu-50 000.
Ikhwalithi kanye nobuciko benza ukubonakala kwakhe kwezebhizinisi kanye nabathengisi beqaphele. Baze baphawula ngokuthi udokotela owenzela uthisha wesikhungo senziwe kanjani ochwepheshe. UMasters akazange akhiphe umsebenzi wakhe futhi ahambe ukuze aphishekele umsebenzi wokukhangisa. Kodwa waqaphela.
4: Qhubeka. Ihlehlisa.
Ukuze uphishekele umqondo wakho futhi uwenze ngaphandle, yenza ucwaningo lwakho. Kungasiza ngisho nokudala isikhangiso sengqondo yenkampani ohlela ukuyifaka.
Babonise ukuthi unzima futhi ungakhulula. Akudingeki ukuba kube yinto enhle kule ndawo. Isikhangiso se-Vogel sika-HP siveze izibhamu zokuhlolwa ezihanjiswe ku-ejenti lesikhangiso ukuze zibonise umqondo wakhe. Lokhu kuyisethulo sokuqala lomqondo wakho nokuthi ungenzenjani.
Yonke inkampani inomnyango wokukhangisa ngisho noma inomkhakha wesikhangiso ongaphandle. Ngakho ukuxhumana nomengameli wenkampani ngeke kusize kodwa ukuxhumana nomnyango wokumaketha kunokuba kube yindlela engcono kakhulu.
Lawa angamadoda kanye nama-gals angasiza ukuhola ibhola. Kodwa-ke, khumbula, ungathola ukwamukela okufudumele ngoba abantu abaningi ngeke bamamukele lokho abakubheka ukuthi umuntu ongaphandle ubeka umqondo.
Vele ulungele ukuba umnyango uvunywe ebusweni bakho izikhathi eziningi futhi ulungiselele ukuphikelela. Ungathola lucky.
5: Uma konke okuhlulekayo ... Thola enye indlela yokubamba isikhangiso
Esikhathini Senkomfa Yokwakha Ye-2017, kwakukhona iseshini eyingqayizivele eyabanjwe nguJeff Greenspan enesihloko esithi "Yenza Okubalulekile Kuwe Okubalulekile Kwabanye." UJeff wayeyi-CCO yokuqala ye-BuzzFeed, futhi umsebenzi wakhe wobuchwepheshe uye waqashelwa yi-One Show, Cannes, CA, iWebbys, i-Clios, nokuningi. Kodwa, ngumsebenzi wakhe ohlangothini lomsebenzi owawuthatha umbala. Futhi, lezi zisebenzi zokuthandwa zaziwa futhi zaholela eminye imisebenzi.
Enye enkulu kunazo zonke kwakungu-Edward Snowden, okwakubandakanya ukudala isikhwama esikhulu se-Snowden futhi esibeka esithombeni eBrooklyn, eNew York. I-stunt igcinwe ukunakekelwa okuvela emhlabeni wonke, kanye nokunakwa kwe-FBI nezinye iziphathimandla. Ngemuva kwe-plea bargaining, uJeff nomlingani wakhe bavulwa kakhulu. Kodwa umphumela wokuvuvukala wenza isithakazelo esikhulu emsebenzini akwenzayo no-Andrew Tider. Manje, basesidingo. Futhi benza izinkulumo zobuchwepheshe ukugqugquzela abantu. Njengoba uJeff esho njalo, ukwenza lokho okuthandayo kungaholela ekuphumeleleni ngezinye izindlela. Futhi leyo mibono emikhulu unayo, akekho oyedwa owayefuna ukuthinta izinkomo ezifuywayo, engazelelwe abe uthuli lwegolide.
Ngamafuphi, ungavumeli ukulahlwa kube ngcono kuwe. Uzochitha isikhathi esiningi unquma ikhanda lakho ngokumelene nodonga lwezitini, kuphela ukugijimela odongeni lensimbi kamuva. Ekugcineni, ngokuzimisela nangomdlandla, uzoqeda. Uma usuyeke, ulahlekelwa konke ukulingana okuthungayo okufake emcabangweni wakho omkhulu, futhi lokho kuyisimali esikhulu samalenta nesikhathi.
Ngikufisela inhlanhla.