Uhlu Lakho Oluphezulu Lwezikhalazo Ngezokukhangisa
Izikhangiso zivame ukukhulunywa ngokuthandwa okukhulu, ikakhulukazi ezungeze isikhathi se-Super Bowl. Bakwenza uhleke, noma ukhale, futhi kaningi angakugabisa ngobuciko babo kanye nama-bhajethi afana ne-movie.
Kodwa lokho kuyiqiniso kuphela kwezikhangiso. Yisho igama elithi "ukukhangisa" futhi uthole impendulo ehluke kakhulu. Imboni yonkana ivame ukubhekwa njengento engafanele. Ugcwele ama-suit suits anakekela kuphela ngemali, noma ihaba ngokweqile iqiniso ukuze bathole into yokuthenga okuthile.
Nakuba lokhu, kuphelele, akusikho ngempela, ama-movie nemibukiso ye-TV yenza okuningi ekusakazeni lezi zindabakwane.
Noma kunjalo, ukukhangisa nakanjani ukwenza izinto wena, umphakathi, ongakuthandi. Phakathi neminyaka embalwa edlule, isiteshi sokukhangisa siqoqe lezi zikhalo , futhi sizihlanganisile. Umphumela uhlu lwama-gripes aphezulu angu-10 umphakathi jikelele, ngisho nalabo embonini, abanakho mayelana nokukhangisa, izikhangiso, ukukhushulwa, i-PR, nanoma yini enye ebhekwa njengesigijimi esikhokhelwayo.
Ngokuhleleka okulandelanayo ...
I-10: Ubulili obubuhlungu
UMcwaningisi uBill Hicks ushilo ngesikhathi esho eminyakeni engama-80 ubudala ukuthi ngelinye ilanga, kuyoba nesimemo seCoca-Cola esilula owesifazane onqunu obambe iqhaza likaCoke. Wayengekho kude. Ubulili , ubunqunu, amazwi amabili kanye nenqwaba yezithombe ezithandekayo kuyo yonke indawo, ukuthengisa konke kusuka ebhiya nasezimotweni, kumafoni kanye namathuluzi okulima. Asikho isizathu, ngaphandle kweqiniso lokuthi lithinta izifiso zethu eziyisisekelo zenyama, isilwane, izidakamizwa.
Ngokudabukisayo, kusebenza kwabanye abantu; kodwa iningi lenu lingaphezu kwalo.
9: Abadlali abazenza sengathi bangabantu beqiniso
Uwazwa emsakazweni. Uyabona ku-TV nakumafoni akho namaphilisi. Ngakho-ke kuthiwa abantu bangempela bakutshela izindaba zabo mayelana nemikhiqizo emikhulu eshintshile izimpilo zabo. Ziyakhanga kakhulu kunomuntu ovamile.
Bakhulunywa kahle, futhi bangalokothi baphuthelwe. Kunjalo…. abadlali . Bafunda imigqa ebhalwe ngabakhophi bezobuchwepheshe, abanalo izindaba zangempela zokwabelana, futhi abathandi umkhiqizo noma isevisi. Eqinisweni, babengakaze bazwe ngakho baze bafinyelele isabelo. Wonke umuntu uyakwazi, kodwa nokho abalingisi bayaqhubeka bezenza njengabantu bangempela befunga ngokusetshenziswa kwemithi, imikhiqizo yokuhlanza, nezinwele zezinwele. Uyazonda. Ulungile.
8: Ukwenziwa Ukuzizwa Ubi Ngakho
Eminyakeni engamashumi ayisithupha namashumi ayisishiyagalolunye, ngokuvamile kubhekwa njengesikhathi segolide sokukhangisa, uhlobo olusha lokuthengiswa kwatholakala. Yakha imbobo, bese ugcwalisa imbobo. Umgodi owadalwa wawusempilweni yakho. Ngokuyinhloko, "impilo yakho iyakhula manje, futhi izoqhubeka ishaya uze uthenge umkhiqizo we-XYZ. Ngemuva kwalokho, kuyoba kuhle kakhulu! "Lokhu sekuqhubeka amashumi eminyaka, futhi nonke nikhathele. Awufuni abantu bakutshele ukuthi impilo yakho imbi. Emva kwakho konke, uma uhlala ekhaya, ngemoto nomsebenzi, usuvele wenza ngendlela engcono kunabantu abaningi emhlabeni. Noma kunjalo, lokhu ngeke kume. Abakhangisi bayazi ukuthi ukudala imbobo, noma inkinga, kuyindlela enhle yokuthengisa okuthile.
Khumbula nje ... kungumkhangisi kuphela, futhi awudingi ngempela okuthengiswa kuwe. Amathuba okuguqula impilo yakho ibe iphupho elihambayo kakhulu.
I-7: Ukungapheleli Okuphelele
Izikhangiso zisebenza kahle kumongo. Uma ulinde emgqeni kumcimbi wezemidlalo, futhi ubona isikhangiso sekhati lethimba ku-intanethi, kupholile. Kodwa kulezi zinsuku, ukubonakala kwesibhamu kubonakala sengathi kuyo yonke indawo. Akukhathaleki ukuthi ubheka ini, lapho ukhona, noma ukuthi wenzani, ubona izikhangiso zomshuwalense, izimoto, ubhiya, amawashi, nemithi. Izikhangiso zangempela zisebenza ngenhloso; bangakwazi ukushintsha ngokushesha umuntu onomphefumulo ongenamakhaza abe yizifiso ezifanelekayo. Izikhangiso ngaphandle komongo, zivele nje "zishaya futhi zithemba" ukuzama ukuthenga okuthile. Ngokusobala ayisebenzi.
I-Glut of Ads
Uma okuqukethwe kwezikhangiso ngokwabo akukukhathazi, umthamo omkhulu wezikhangiso ozoziveza kuzo.
Akunelisekile ngemilayezo ye-imeyili yokuthungatha kanye nezikhangiso eziphakanyisiwe kuwe kumafoni akho namaphilisi, abakhangisi bazama ukumboza zonke izikhala ezibonakalayo ngokukhangisa okuthile. Ubheka ukhiye wekamelo lakho lehhotela, kukhona isikhangiso kuso. Uya endlini yokugezela ebhasini, kunezikhangiso lapho. Ubheka phezulu esibhakabhakeni, kunezindiza zokubhala ngezandla ezizama ukubamba ukunakwa kwakho. Kwaye kwacatshangwa ukuthi umuntu ovamile ubona izikhangiso ezingaphezulu kuka-1000 ngosuku, futhi leyo nombolo ayike yehla. Mhlawumbe siphuthele kakhulu kubo abaningi, kepha akuvimbeli ukuthukuthela ekucindezelweni okuqhubekayo.
5: I-ADS ADS!
Ubukele umbukiso wakho ozithandayo, futhi ngaphandle kwakho isikhangiso sivela kulokhu sikhulu kakhulu, sishukumisa iTV bese sikwenza uchithe isiphuzo sakho. Izikhangiso ze-Loud TV ziyizimbangela zezikhalazo eziningi kule minyaka, kanti i-FCC ilawulwe umthamo wezohwebo emuva ngo-2011. Awusebenzanga. Kube khona isici, esitshela ukuthi isikhangiso asikwazanga ukuphakama kunomthamo ovamile we-show noma i-movie. Amaphesenti, njengoba noma yisiphi isazi sokubala esitshelayo, singasetshenziswa kabi. Ngakho abakhangisi bangasebenzisa le datha ukudala ukuvuleka okukhulu kakhulu kumathengisi, uma nje jikelele ivolumu evamile iyancipha.
Kukhona nobufakazi bokuthi iziteshi zibeke umthamo wemiboniso nama-movie ukucabangela izingxenye eziphezulu kakhulu (ukuqhuma okukhulu, ukuxosha ama-scenes) futhi izimakethe azikwazi. Lokhu kubenza kube lukhulu kakhulu kunoma uchungechunge noma i-movie ilandela. Okumangalisa, ngokukwedlula isikhangiso, uma uyayonda kakhulu. Ngakho, kuyinkinga enembile.
4: Pre-roll ku-YouTube nakwezinye iziza zevidiyo
Ufuna ukubuka lo mculo kusukela eminyakeni engamashumi ayisishiyagalombili oyithandayo ngempela? Akukho ukukhathazeka, nje ubukele lesi sikhangiso se-30 wesibili somshuwalense wekhaya futhi usendleleni. I-pre-roll video iphendulele amasayithi afana ne- YouTube abe nakho okubuhlungu okukhathazayo. Kufanele ulinde konke, futhi ngokuvamile kufanele ubukele isikhangiso ngemuva kwesilonda ngemuva kwesesikhangiso ukuze ubukele isiqeshana esisodwa neshumi nesithupha sesikathi okwenza i-backflip. Okubi nakakhulu, izikhangiso zibonakala zivame kakhulu manje ukuthi i-YouTube imemezele i-RED, insizakalo yokukhokhela esusa izikhangiso. Manje lokho kunganezela ukuthuka ukulimala.
3: Lezi zikhangiso ezimbi kakhulu zemithi
O, uzizonda kanjani lezi. Kuye ngokuthi yisiphi isiteshi osibheka ekhaya, ungafakwa izikhangiso zezempilo zenhliziyo, isifo sikashukela, ukukhubazeka kwe-erectile, ukucindezeleka, nesifo sengqondo sesisu. Kodwa awutholi isikhangiso se-60 wesibili ukukhuluma ngezinzuzo. Okuthola ngempela yiminithi engu-20 yenjabulo, ilandelwa imizuzwana engu-40 yemiphumela emibi kakhulu evame ukwedlula ukugula okuphathwayo.
Izikhangiso zemithi (ezaziwa ngokuthi izikhangiso eziqondile ngqo kubathengi) ziye zaba imbangela yokuphikisana e-US njengoba yenziwe ngokomthetho ngo-1997. Amanye amazwe amabili kuphela ayivumela - i-New Zealand neBrazil - kanye nababukeli bombhomu abanezinzuzo zemithi wena Kumele ugulise udokotela wakho mayelana. Kodwa-ke, iningi lamazwe avumelana ukuthi imithi akufanele ikhangiswe kubathengi, kodwa kuphela odokotela. Futhi, bangakwazi ukuhlola izinzuzo nezingozi zokubeka imithi kumakhasimende abo. Asikho isizathu sokuthi sibe kwi-TV, futhi imbiza yezomthetho ehlukumezayo ngokucacile ifinyelela emithanjeni yakho.
2: Ukwehlisa iQiniso
Amanga? Hhayi, hhayi ngempela. Ukukhangisa akufanele kuthiwa amanga, futhi imiphumela ingaba nzima. Izikhangiso zingakhulisa ngokweqile kuze kube seqophelweni lokunganaki ("izinyamazane zethu zezilwane zikhulu kunekhanda lakho!") Kodwa lapho ukugqweba kungcolile kakhulu ukuthi wena, ikhasimende, ucasulwa.
Imikhiqizo yobuhle ibe ngaphansi kwalokhu, futhi kufanelekile. Izikhangiso ezinezinhlekazi ezigqoke izimonyo ezinika isikhumba esikhanyayo kuyilingo, kodwa zikhohlisayo . I-Photoshop isetshenziswe kulezo zikhangiso, futhi ukuzenza kuphela akuzange kuveze umphumela wokuphela. Abesifazane abathengisa leyo mikhiqizo ngeke bafinyelele imiphumela efanayo, futhi lokho kuyolula iqiniso. Nonke nibone izinto ezifanayo zenzeka ngamaphilisi amancane, imikhiqizo yokuhlanza, ukudla, ngisho nezingubo. Zama ngangokunokwenzeka, awukwazi ukuthola imiphumela efanayo ekhaya, futhi isizathu silula - umkhiqizo wedwa awunomthwalo wemiphumela ekhonjisiwe kwizikhangiso.
1: Ukuphazamisa Ukuphila Kwakho
Lesi yisikhalazo esikhulu, isikhathi. Kusukela maphakathi no-90 kuya phambili, ukuphazanyiswa kube yinto ebalulekile ekukhangiseni. Yenye indlela yokusho ukuthi, " babambelele ," futhi okwesikhashana bekukhona iphuzu eliyinhloko kunoma yisiphi isikhashana sokudala. Kodwa konke kuthatha umonakalo, futhi manje, ngokuthandwa kwamafoni ahlakaniphile, ukuphazanyiswa sekuye kwaba ngokwamukelekile njengengulube egazini emhlanganweni we-vegan. Inkinga isakazeke, futhi ilahlwa yilabo bonke abasebenzisi bamafoni, ama-laptops, amaphilisi namakhompyutha; futhi isizathu silula - sichitha isipiliyoni somsebenzisi.
Ilinde ikhasi ukuze lilayishe efonini yakho, kuphela ukuthola ukuthi lihanjwa ngesikhangiso esithatha isikhathi eside ukulayisha, akusicasuli nje kuphela, kuwukuhlukumezeka ngokuqondile kwabanye abantu (ikakhulukazi labo abanezinhlamvu ze-data). Kodwa ngisho nedatha elingenamkhawulo, ufuna isipiliyoni sakho somsebenzisi ukuba sisheshe, sibhebhelele futhi silula. Ngena ngemvume, thola okufunayo, qhubeka. Izikhangiso eziphazamisayo zibulala lokho, futhi zishiya ukunambitheka okumnandi emlonyeni. Abaningi benu bakhulume ngokushiya isayithi ngoba nje izikhangiso eziphazamisayo zonakalisa ukuxhumana.
Ngaphandle kwetheknoloji, ukuphazanyiswa kuyisikwele esingaphansi, kodwa kungacasula kuze kube iphuzu lokuthukuthela uma lisetshenziswe ngokungalungile. Ufuna ukuya endlini yokugezela ngaphandle kokubona izikhangiso. Ufuna ukuhamba emigwaqeni ngaphandle kokugxila. Izikhangiso ze-Guerrilla zinezindawo zazo, futhi uma zisesimweni, futhi zijabulisa, ulungile. Kodwa ukuvumelanisa konke "ukuyeka ukungiphazamisa, ngigula ngakho!"