Izinkinga, Nezixazululo, ngenxa Yomsebenzi Okhohlisayo Wokuzikhuthaza
Ukuziphakamisa mhlawumbe kungenye yamaphrojekthi amancane kakhulu kunoma yikuphi ukukhangisa, ukumaketha noma i-ejensi yokuklama ongayenza. Kubonakala kungaqondakali kubantu abangaphandle ukuthi lokhu kungaba yinkinga. Emva kwakho konke, uma ungumthengi, ngokuqinisekile ungakwenza noma yini oyifunayo, akunjalo? Eqinisweni, ukucabanga okudabukisayo kungcono kakhulu kuneqiniso. Lapha-ke yizona zizathu zokuthi ukuzithuthukisa kunzima kakhulu, futhi iziqondiso ezimbalwa eziyisisekelo ongayilandela ukuqinisekisa ukuthi lo msebenzi uyimnandi futhi yendalo, hhayi imonkey ngemuva kwakho.
Imihlaba Yokuzikhuthaza, Nokuthi Ungayifunda Kanjani.
Kunezinkinga eziningi ezihlobene nokuziphakamisa. Izithupha eziyisithupha zivame ukugxila ngisho nezindawo ezinkulu zokukhangisa nezakhiwo ezinhle kakhulu:
Iphrojekthi ayithathwa ngokungathí sina
Lokhu kuyinkinga enkulu kunazo zonke ezinhlelweni zokuziphakamisa. Omunye (noma ikomidi) ngaphakathi kwe-ejensi unquma ukuthi sekuyisikhathi sokwenza umsebenzi wokuziphakamisela. Umphathi we-akhawunti unokuxoxa okusheshayo nomuntu ovela eqenjini eliphezulu ekamelweni lekhofi. Bese behlehlisela eqenjini lokudala bese bethi ngokudlula ukuthi imibono ethile yokuziphakamisela izoba kuhle. Futhi-ke wonke umuntu uthemba ukuthi konke kuzobonakala njengomlingo, ukuthi yilokho okushiwo wonke umuntu e-ejensi ofuna ukubona, futhi wenza ngokungafani noma umzamo. Lokhu konke ukucabanga okufisa. Uma umsebenzi ungathathwa ngokungathí sina, umsebenzi ngeke ube nkulu kakhulu. Ngeke kube yilokho okungahambi kahle. Futhi ekugcineni, kuzodingeka kulungiswe kabusha, mhlawumbe izikhathi eziningana.
Uma ngabe i-ejenti ingathí sina ngomsebenzi wokuzithuthukisa, yiphathe ngendlela efanayo ukuthi uzophatha iphrojekthi yekhasimende ekhokhayo.
UJobe Uhlala Ahlala Esihlalweni Esizayo
Enye inkinga enkulu yomsebenzi wokuziphakamisela wukuthi kuyoba njalo umsebenzi obeka phezu komshini wokushisa emuva ngoba imisebenzi yokukhokhela ihlale ihamba phambili.
Manje, konke kuhle futhi okuhle, kodwa ngenxa yokuthi uthola labo abakhokhela umsebenzi ngokuvamile uvame ngomsebenzi owenziwe emhlane wezisebenzi zika-ejensi. Kuhle ukuyiyeka lapho imisebenzi emikhulu ishaywa, njengemigodi, kodwa uma umsebenzi uhleliwe futhi kuhlelo lomgwaqo, yinike inhlonipho efanelekile.
Ayikho i-Creative Brief
Awukwazi ukugxila ngokwanele - yonke imisebenzi idinga ukudala okuncane, azikho izizathu zokuyidlulisa. Ngokuvamile ukukhala kungomunye "kodwa wonke umuntu uyazi ukuthi singobani" noma "ukuzithuthukisa, singenza noma yini esiyifunayo." Yebo, cha. Kumelwe kube njalo isu, umgomo, isethi yemihlahlandlela, isiqondiso esithile esiqinile, kanye nesikhathi sokugcina. Ngaphandle kokufushane, ubeka ifulegi elikhulu, elibomvu elithi "le phrojekthi ayinandaba ngempela" futhi uzobe ulungile. Awukwazi ukwakha noma yini ngaphandle kwesisekelo.
Asikho isabelomali esinikezwe
Lokhu kungaba imbangela yamanye ikhanda elikhulu. Ukudala kuzokubuza ukuthi "yisabelomali," futhi ithimba le-akhawunti lithi "akekho, yenza okuthandayo." Yiqiniso, konke kuvela lapho kuphakanyiswa imibono, futhi umlingani ophezulu ubika ukuthi isabelomali somsebenzi yi-nickels ezimbili kanye nekhwama yerayisi. Thola isabelomali kubantu abalawula imali.
Icela okungaphezulu, uma kwenzeka. Manje unikeza imingcele yakho eqenjini lokudala, futhi uhlale ulungele ukubuyela etafuleni ngenketho ezoba ngaphezu kwesabelomali kodwa izokwenza ukushayela okukhulu.
Ayikho iMedia Media Plan
Kuyinto edinga ukukhishwa phakathi komuntu wonke ku-ejensi, kuhlanganise nabakhi, ithimba le-akhawunti, umnyango wokukhiqiza, ithrafikhi, nokuthengwa kwemidiya. Iyini injongo yokuziphakamisa? Ingabe kuzoba yisiteleka se-guerrilla, ividiyo e-intanethi, isiqeshana sokuphrinta, amaphosta, i- PR , noma enye into? Akungabazeki ukuthi umnyango wokudala uzoba nemibono, kodwa ezinye izilinganiso eziyisisekelo kufanele zibe khona, futhi iminyango efanele kufanele ikulungele ukwenza okuthile.
Kunabantu abaningi kakhulu "Amaklayenti"
Esinye sezikhalazo ezinkulu kunoma yiliphi i-ejenti ukuthi kunezimvo eziningi kakhulu ezichitha umsebenzi wokudala.
Okumangalisa ukuthi lokhu kwenzeka futhi ngaphakathi kwe-agency. Abantu bangabantu, bonke bafuna ukuzwakala, futhi bonke bakholelwa ukuthi imibono yabo iyasebenza. Ngenxa yobungani babo bonke abathintekayo, futhi ukusindisa isikhathi, faka umuntu oyedwa ophethe isinqumo sokugcina, futhi ushiye ngaleyo ndlela. Kuyoba okungenzeka ukuthi kube omunye kumathimba wokuphatha okuphezulu noma uMqondisi Wobunjiniyela. Ukuvumela umnikazi noma umlingani ukuthi angene esesibili sokugcina kuzodala ukulimala.
Indlela Yokunciphisa I-Side-Step Yokuziphakamisa Konke
Ngaphandle kokubhekana nazo zonke lezozinkinga ezingenhla, kunenye indlela yokwenza ukuzithuthukisa, ngaphandle kokubeka eceleni noma nini isikhathi sokwenza umkhankaso. Impendulo ikhona emsebenzini umsebenzi wakho owenzayo nsuku zonke:
Yenza Umsebenzi Omkhulu
Umsebenzi wokudala wokudala ungumkhankaso wawo wokugqugquzela. Uma ngabe i-ejensi yakho ihlale iveza imibono emikhulu eletha amakhasimende futhi idale i-buzz, ngeke kudingeke wenze noma yikuphi umsebenzi wokuziphakamisa.
Win Win Recognized Industry Award
Ingabe lokhu akufani nokwenza umsebenzi omuhle? Cha akunjalo. I-Scorsese ne-Spielberg benza ama-movie amaningi amakhulu isikhathi eside ngaphambi kokuba banqobe i-Award Academy Award. Ngokufanayo, abanye abaphumelele kwi-Academy Award baye banomsebenzi omude okusekelwe ku-movie eyodwa enhle abayenza eminyakeni engu-20 edlule. Uma uzuza imiklomelo, unesivinini. I-Clout iletha amaklayenti.
Gcina amaklayenti akho ajabule
Amakhasimende ajabulayo enza i-ejensi ekhulayo. Lokho akusho ukuthi i-ejensi yakho kufanele yenza konke okuthengwa ngumthengi. Cha, kufanele inikeze iklayenti konke okudingekayo ebhizinisini lakhe, futhi uma iklayenti iphumelele, wonke umuntu ukhona. Futhi lokho kuzoholela ezingeni eziningi ze-billings.
Vumela izwi lomlomo lisakaze
Amanye amabhizinisi ngeke akhangise ezindaweni ezijwayelekile. Abanye ngeke babe newebhusayithi (nakuba lezi zinsuku, ezifakazela ukuzibulala). Kodwa-ke, kunesidingo esithile sokusakazwa yizwi elihle lamaklayenti kanye nozakwabo. Ungathembeli kuso isikhathi eside kakhulu; i-ejensi engabonakali ayihambisani ncamashi ukuhamba.