Ukukhangisa kweMedia Director Profile Career

Iyini i-Advertising Media Director, futhi Yenzani?

Akungabazeki ukuthi uzwe isihloko se "Media Director," kodwa unemibuzo mayelana nendima, kanye nemithwalo yemfanelo eyabelwe yona. Uma ubona (noma uzwe) isikhangiso, kungaba ku-TV, umsakazo, ibhodi lokubhadela, i-Inthanethi, ebhokisini lakho lemeyili, emaphephandabeni nasemomagazini, efonini yakho, noma kumabhayisikobho, uMqondisi weMedia uzobe wadlala yingxenye enkulu ekutholeni lapho. Kungumthwalo wakhe ukuhola umnyango wezokuxhumana, futhi wenze izinqumo ezibalulekile mayelana nokubeka isikhathi nokubekwa kwalezi zikhangiso.

Incazelo yomsebenzi

Umqondisi weMedia uzosebenza ngokuhlanganyela neklayenti, ithimba le-akhawunti, nomnyango wokudala, ukuqinisekisa ukuthi iningi labantu elibhekiswe kulokho okubheka khona libona umkhankaso wesikhangiso . Ukusebenzisa ingxube yokucwaninga kwemakethe, ukuhlaziywa, izakhiwo zamanani kanye nokucubungula amaklayenti, uMqondisi weMedia ekugcineni unesibopho sokuqinisekisa ukuthi umkhankaso wesikhangiso unokufinyelela okukhulu kakhulu ngentengo engcono kakhulu.

Umholo Wemiholo

Ungenzi iphutha, uMqondisi weMedia uyisikhundla somthwalo wemfanelo omkhulu, ngakho-ke iza ngeholo ukukhombisa lokho. E-New York, uMqondisi weMedia angalindela ukuthola inkokhelo yemali eyi-$ 158,726 efaka ibhonasi yaminyaka yonke, ekugcineni okuphansi ngu-$ 120,928, futhi ukuphela okuphezulu ngu-$ 203,540. Imisebenzi ekhokhelwa kahle.

Amakhono akhethekile

Imfundo Nokuqeqesha

Ngeke ube nguMqondisi weMedia ngaphandle kwekolishi. Isikhundla, njengoMqondisi we-Creative noma uMqondisi we- Akhawunti, ngakho-ke kudinga ukuhlangenwe nakho okukhulu kwemboni onzima. Kodwa-ke, kanye nalolu phiko, abaningi beMedia Directors bazofunda kahle. Ungalindela uMqondisi weMidiya ukuthi abe nesilinganiso seminyaka engama-4 esikolishi (i-Master's Degree ikhethwa) ku:

Umqondisi woMdabu ojwayelekile uzoba nesipiliyoni seminyaka engama-5-10 emnyangweni wezokuxhumana, enezandla ezenzweni zocwaningo lwezindaba, ukuthenga abezindaba, nokuphatha abasebenzi bezobuchwepheshe.

Usuku olujwayelekile

Njengemisebenzi eminingi ekukhangiseni, usuku olujwayelekile alukho ngempela. Ikakhulukazi, uMqondisi weMedia kufanele alungele ukusabela ezenzakalweni zamanje kanye nokushintsha izimakethe ngesaziso somzuzwana. Isibonelo, uma kwenzeka kwenzeka inhlekelele noma ingcezu yezindaba eziphikisanayo, uMqondisi weMedia kufanele alungele ukungena ngokushesha futhi aqinisekise ukuthi ukuthengwa kwezindaba kuyasuswa kwezinye izindawo ukuze kugweme ukuhlazeka (noma kubi kakhulu) kokubili i-ejenti iklayenti. Kodwa-ke, phakathi nenyanga ejwayelekile ejensi lokukhangisa, uMqondisi weMedia uzovame ukuthi:

Ukuthola Umsebenzi

Njengamanye emisebenzi eminingi yokukhangisa, ungalindela ukuncintisana okunzima lapho uzama ukungena emnyangweni wezokuxhumana. Ngeke uthathe ngokushesha indima yoMqondisi weMedia; kukhona isiteji sokukhuphuka, futhi ngaphambi kokuba leso sikhundla esiphakeme sibe nendima njenge Media Media kanye neMedia Planner, kokubili ukuhluka okuncane nokuphezulu kwalabo abahlanganisiwe.

Uma usesekolishi , ukuhlala esikhungweni sokukhangisa kukunikeza ithuba lokubona ukuthi yini esebenza emnyangweni wezokuxhumana oyoba khona.

Futhi kuyindlela enhle yokwenza othintana nabo, futhi uthole izinkomba zemisebenzi kwenye indawo uma kungekho zikhundla ezikhona kuleyo nhlangano ngemuva kokuphothula.

Izinzuzo ze-Fringe

Umqondisi weMedia kufanele alindele ukuhamba kude nakakhulu ukuhlangabezana nabathengisi abahlukahlukene ezweni lonke (futhi mhlawumbe umhlaba, ngemikhankaso yamazwe ngamazwe). Umqondisi weMedia angalindela ukuba athengiswe ngabathengisi, amaklayenti, namanye ama-ejenti angaphandle, okwenza kube nokudla okuningi okukhululekile, amathikithi okubonisa, nezinsuku ezivela emidlalweni yemidlalo. Lokhu kumane nje kungokwemvelo kwebhizinisi, yile ndlela ibhizinisi eliningi lixoxa ngayo.