Indlela Yokwenza I-Elevator Pitch
Inkulumo yakho yokuphakamisa kufanele iphendule kafushane imibuzo emihlanu: ngubani, kuphi, kuphi, nini nokuthi kungani.
Isibonelo, ake sithi uthengisa umshuwalense. Uzofuna ukusebenza kulezi zinhlobo zezimpendulo ezilandelayo:
Ungubani / inkampani yakho? Impendulo yakho kungenzeka ukuthi, "Singumhlinzeki womshuwalense wokuphila."
Yini oyenzela amakhasimende akho? Lokhu kufanele kube inkulumo ebalulekile, njengokuthi "Sibanika ukuphepha nokuthula kwengqondo."
Utholaphi amakhasimende? Khuluma ngekhasimende lakho elihle, isibonelo, "Imindeni enezingane ezincane."
Ngabe / yiphi indawo lapho inkampani yakho ingcono kunokuncintisana nabo? Kuyinto yakho ye- USP (ukuthengiswa okuyingqayizivele yokuthengisa) njengokuthi, "Sinezilinganiso ezinhle kakhulu zesevisi yamakhasimende esifundazweni sembonini yethu."
Kungani kufanele nginakekele? Lapha ungasho inkinga lapho umkhiqizo wakho uxazulula, njengokuthi, "Umkhiqizo wethu uqhubeka nemindeni ebuhlungu ekubhekaneni nezinkinga zezezimali."
Uma usuphethe izingxenye eziyisisekelo ze-pitch yakho ye-elevator, ungazinamathisela ndawonye kwifomu ephumelelayo futhi engeyona i-wordy. Okungcono, impendulo yakho eqediwe kufanele ibe namazwi angu-25-35 futhi ungathathi ngaphezu kwemizuzwana engu-15.
Ukusebenzisa isibonelo esingenhla njengengxenye yokuqala, inkulumo yokugcina yokuphakamisa ingase izwakala kanje:
"I-ABC Life inikeza imikhiqizo yomshuwalense enikeza abazali ukuthula kwengqondo ngoba sinakekela amaklayenti ethu futhi bayazi ukuthi izingane zabo zizohlinzekwa uma kwenzeka okuthile."
Ungabuyehlela kabusha inkulumo yakho ukuze ihambisane nezilaleli zakho.
Uma ukhuluma nomuntu ongeyena umzali, ungashintsha leyo ngxenye yempendulo yakho into ethi, "... nike amadoda (noma abafazi) ukuthula kwengqondo, ngoba abashade babo ..." noma njalo. Uma ukhuluma nomuntu embonini yakho, ungaphonsa emazwini wezobuchwepheshe kanye nama-acronyms, kodwa ngaso sonke isikhathi ube ne-non-technical version ekhishwe ngekhanda kumuntu obeka eceleni.
Izakhiwo ze-Elevator azisebenzisi kuphela ekuthengiseni imikhiqizo namasevisi enkampani yakho. Ungathuthukisa izinkulumo ezifanayo ezizosiza ezindaweni eziningi zokuphila kwakho. Isibonelo, ungakwazi ukwenza impendulo yokuzingela umsebenzi egxile emalini akho kanye nempumelelo yakho noma umzila oxhumana nabo ogxila ekutheni uhle kangakanani ekuholeni okubhekiselweyo.
Kungakhathaliseki ukuthi umgomo oqondile ozama ukuwuthola, umgodi omuhle we-elevator wenza abantu bafune ukwazi okuningi. Uma uphazamisa inkulumo yakho ye-elevator bese uthole impendulo, "Ngempela? Qhubeka, "noma" Kwenzeka kanjani lokho? "Wenze umsebenzi omuhle. Manje yithuba lakho lokuthi, "Kungani singabeki isikhathi sokuhlangana ndawonye futhi sihambe ngalokhu ngokuningiliziwe? Ingabe ukhululekile ngoLwesine ngo-2: 30? "Ngokungazelelwe uke wathatha i-aphoyintimenti kuphela ngesisekelo senkulumo yakho yesibili engu-15.
Ungakwazi ngisho nokuhlangana nabo bonke ithimba lakho lokuthengisa nokwenza umsebenzi weqembu elithi "iqembu".
Ukuba neqembu lonke lokuthengisa lisetshenziselwa impendulo efanayo yokwethulwa kunika amakhasimende nethemba ukuzwa okungafani. Ungayifuni njengendlela yokufunda i-telemarketer evela kwiskripthi, noma inkulumo yakho kungenzeka ukuthi ibuyele emuva. Zama ukukhuluma kuze kube yilapho izwakala kahle futhi yemvelo. Uma ibinzana lizwakala lingenakwenzeka noma lingalungile, zama ukumba umshwalense wakho bese ubona ukuthi igama noma ukufaka igama elilodwa noma ngaphezulu kuzomenza umsindo wakho wokukhuluma ukhulume njengento ongayisho ekuphileni kwansuku zonke.