Ingabe Ulungele Iminye Yale Imisebenzi Yokukhangisa?
Nakuba zonke izinhlangano ezikhangisa zihlukile, iningi lihlanganyela ngesakhiwo esifanayo kakhulu. Kusukela kumnyango wokudala kuya kumasevisi we-akhawunti , futhi umkopishi kumqondisi wezokuxhumana, izindima ezihlukene ngaphakathi kwe-ejenti elisebenza kahle zihlukahlukene futhi zibalulekile.
Nazi ezinye zezindima ezinkulu. Ingabe ulungile ngomunye wabo?
Umqondisi Wokudala
Umqondisi Wokudala (CD) uqondisa ithimba lokudala ukusiza ukuthuthukisa umkhiqizo wokudala we-ejenti kumaklayenti. Leli thimba lihlanganisa abakopishi nabakhi. I-CD ibuye isebenze nabaphathi be- akhawunti ukuqinisekisa ukuthi izidingo zamakhasimende zihlangene futhi imigomo yokudala ilandelwa.
Ama-CD abuye ahlakulele zonke izici zomkhankaso wesikhangiso ngokusekelwe ohlelweni lokukhangisa kwamakhasimende, ukucabanga ngalezo zinkinga kumakhasimende, ukunikeza amaphrojekthi kubasebenzi nokuqinisekisa ukuthi izikhathi zokukhokha ziyatholakala.
I-CD ngokuvamile ithola inkazimulo lapho umkhankaso uphumelela futhi uphatha icala uma kuhlulekile.
Funda ukufuna incazelo ephelele.
Isikhulu se-Akhawunti
Isikhulu se- Akhawunti (futhi sazi njenge-AE) ku-ejensi yokukhangisa ngokuvamile ibizwa ngokuthi "umuntu ophakathi" phakathi komklayenti nomnyango wokudala . Lokhu kuyinto engaphansi kwalokho, njengoba i-executive executive enkulu yi-glue ephethe yonke iphrojekthi ndawonye.
Kusukela ngesikhathi iklayenti iqalisa isicelo esivela ku-ad agency, kuze kube yilapho umkhankaso uphila futhi imiphumela ihlanganiswa, i-akhawunti yesigceme yenza kube lula ukushintshaniswa kolwazi phakathi kwe-ejenti kanye neklayenti.
Funda ukufuna incazelo ephelele.
I-Media Director
Uma ubona (noma uzwa) isikhangiso, kungaba ku-TV, umsakazo, ibhodi lokubhadela, i-intanethi, ebhokisini lakho lemeyili, emaphephandabeni nasemomagazini, efonini yakho, noma kumabhayisikobho, uMqondisi weMedia uzobe edlala enkulu iyingxenye yokuyithola lapho.
Kungumthwalo wakhe ukuhola umnyango wezokuxhumana, futhi wenze izinqumo ezibalulekile mayelana nokubeka isikhathi nokubekwa kwalezi zikhangiso.
Umqondisi weMedia uzosebenza ngokuhlanganyela neklayenti, ithimba le-akhawunti, nomnyango wokudala, ukuqinisekisa ukuthi iningi labantu elibhekiswe kulokho okubheka khona libona umkhankaso wesikhangiso.
Ukusebenzisa ingxube yokucwaninga kwemakethe, ukuhlaziywa, izakhiwo zamanani kanye nokucubungula amaklayenti, uMqondisi weMedia ekugcineni unesibopho sokuqinisekisa ukuthi umkhankaso wesikhangiso unokufinyelela okukhulu kakhulu ngentengo engcono kakhulu.
Funda ukufuna incazelo ephelele.
Umqondisi Wokukhiqiza
Ekupheleni kosuku, i-ejensi yokukhangisa ikhiqiza umkhiqizo. Lokho kungafika ngezindlela eziningi, kungaba ukuphrinta, kuthelevishini noma kumsakazo, ku-intanethi , kweselula , ngaphandle , noma kwenye indawo isikhangiso singafakwa. Umsebenzi womqondisi wokukhiqiza (ngezinye izikhathi obizwa ngokuthi "umqondisi wokukhiqiza abezindaba" noma "umqondisi wokukhiqiza ukuphrinta") ukuqinisekisa ukuthi izikhangiso zenza lezo zindawo ezithile.
Ukusebenza ngokuhambisana ne- creative , media , traffic (okuyinto ngezinye izikhathi okuyingxenye yokukhiqiza), kanye neminyango yama- akhawunti , umqondisi wokukhiqiza ulawula iqembu labachwepheshe bezobuchwepheshe abanekhono abachwepheshe ukuthola zonke izinhlobo zezikhangiso ezidalwe futhi zishicilelwe. Uma ingxenyana yeposi ngqo, kungadinga ukuthi into ethile ibe yenziwe ngokukhethekile. Uma ngabe ibhodibhodi, ingadinga ukubekwa okuhlukile noma ukwakheka ngokweziko. Uma kuyindawo yethelevishini, umqondisi wokukhiqiza kungadingeka ahlole zonke izici zokukhiqiza, kufaka phakathi ukukhipha, ukusetha ukwakha, ikhabethe, izimvume nokuningi.
Funda ukufuna incazelo ephelele.
Umphathi Wezithuthi
Umphathi wezimoto uzodala amashejuli eningiliziwe, abeke isikhathi sokugcina ngesikhathi ngasinye sephrojekthi, futhi uzoqinisekisa ukuthi umsebenzi usatshalaliswa ngokulingana nangokulinganayo phakathi kwamaqembu okudala, neminye iminyango. Uma umsebenzi omningi ungena ejensi, futhi imithombo ayitholakali, imenenja yezimoto ingasebenza nezinsizakalo ze-akhawunti nomnyango wokudala ukuhambisa isikhathi esithile, noma ukuqasha usizo olwengeziwe ngendlela yama-freelancers kanye nabontonkontileka besikhashana. Umphathi wethrafikhi uzoqapha njalo le nqubo, ngokuvamile ngokusiza kohlelo lokuhweba, futhi uzokwazi ukwenza izinguquko ngokufanele.
Umphathi wezimoto angasebenza futhi ngokuseduze nomqondisi wezokuxhumana ukuze ahlele amasabelomali wezindaba, nokubekwa kwezikhangiso. Uma umphathi wezimoto enza umsebenzi wakhe ngendlela efanele, bazobhekwa njengeqhawe elithulile.
Konke kusebenza ngokushelelayo, ngenxa yamashejuli abo kanye nokufaka, futhi iklayenti iyajabula. Lapho umphathi wezimoto enza umsebenzi ompofu, wonke umuntu uyaqaphela. Izinsuku zokugcina azifinyeleli, izimali zokukhwabanisa zikhokhwa, amaqembu asebenza ngokweqile, futhi amakhasimende angakwazi ukuyeka i-ejenti ngenxa yokungcola kokungena. Yingxenye ebaluleke kakhulu. Ungalindela futhi ukusebenza ngokushesha, ungene ekuqaleni, futhi utholakale ngezimpelasonto.
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Umqondisi Wezobuciko
Umqondisi Wezobuciko (AD) ngumuntu obhekene nokuklama izikhangiso, amawebusayithi, imidiya yangaphandle kanye nezincwajana ze- agency yokukhangisa egameni lamakhasimende ayo. I-AD idala bese igcina ukubukeka kwayo yonke imisebenzi ku-akhawunti, ukuqinisekisa ukuthi izinto zokuthengisa zamaklayenti zibonakala zibandakanya futhi umyalezo wokuthengisa ucacile.
Ezweni ngokuqhubekayo liqhutshwa izikrini zekhompyutha kanye neselula, okubonakalayo kokukhangisa kubaluleke nakakhulu, kuphakamisa ukubaluleka kuka-AD.
Funda ukufuna incazelo ephelele.
I-Copywriter
Imisebenzi yokubhalisa ku-ejensi yesikhangiso uzobe usebenza ejensi eliphatha amaklayenti amaningi noma inhlangano yenkampani yangaphakathi , okusho ukuthi iklayenti yinkampani futhi ayibambisi ukukhangisa kwezinye izinkampani.
Uma wamukela omunye walawa ma-copywriting imisebenzi ejensi, uzosebenza eqenjini lokudala futhi uzovame ukubika kuMqondisi Wobunjiniyela . Okugxilwe ngokuyinhloko komlobi wukuthi kubhaliwe izikhalazo zokukhangisa ezifana nokuphrinta izikhangiso , izincwajana, izingosi zeWeb, izimakethe nezinye izinto zokukhangisa.