Amazwi Okuhlakanipha Okuvela Ezizindeni Ezinkulu Kokukhangisa.
Ukubuka phambili kudinga ukubuka emuva. Endabeni yokukhangisa, abantu abaningi abakhulu baye basinika ukuqonda okungaqondakali ngale ndaba. Konke okufanele sikwenze ukuyilalela, futhi singama emahlombe ama-giants bese sithatha isinyathelo esilandelayo.
Manje, kungase kube isilingo ukucabanga ukuthi njengoba lezi zicaphuno zivame ukuba neminyaka emashumi ubudala, azisekho. Phela, yini uBill Bernbach noma uDavid Oglivy abangayisho mayelana nokuxhumana nabantu noma ukukhangisa kwe-intanethi?
Yebo, nakuba amaqhinga nemithombo yezindaba ingashintsha kakhulu, amasu nezindlela zihlala zifanayo. Umsebenzi omuhle umsebenzi omuhle, isikhathi.
Ngakho-ke, ukuze ugqoziwe, zikhona izingcaphuno ezingu-40 ezinkulu ezihlokweni ezintathu zokukhangisa - ukwethembeka, okuqukethwe, nokudala.
Ama-Quotes Wokukhangisa Ngokuthembeka
- "Kunokukhangisa okukhulu okungcono kakhulu kunomkhiqizo. Uma kwenzeka lokho, konke okukhangiswa okuhle okuzokwenza kukukhipha ibhizinisi ngokushesha." - Jerry Della Femina
- "Isici esinamandla kakhulu ekukhangiseni kuyiqiniso." - UBill Bernbach
- "Amaqiniso ayilutho. Okubaluleke kakhulu ukuthi umthengi ukholelwa yini." - uSeth Godin
- "Nginguye okholwa ukuthi enye yezingozi ezinkulu zokukhangisa akuyona eyabantu abadukisayo, kodwa lokho okubadubula ukufa." - ULeon Burnett
- "Ukukhuluma amanga akusebenzi ekukhangiseni." - UTim Bell
- "Yilokho engikuthandayo, amaqiniso, amaqiniso, amaqiniso." - USamuel Goldwyn
- "Umsebenzi wethu ukuletha amaqiniso afile ekuphileni." - UBill Bernbach
- Into enkulu kakhulu okumele izuzwe ekukhangiseni, ngombono wami, iyinkolelo, futhi akukho okukholelwa ngaphezu komkhiqizo uqobo. " - ULeon Burnett
- "Okubi kakhulu kunomkhiqizo kufanele kube nengxenye yecala lalabo abavezwa khona lapho." - Lee Clow
- "Ngokuqinisekile, kubonakala sengathi kuyiqiniso ngokwanele ukuthi kunezinkinga eziningi emhlabeni ... Ngisho, uma uhlala ezweni eligcwele izapolitiki nokukhangisa, kusobala ukuthi kunenkohliso enkulu." - uKenneth Koch
- "Ungalokothi ubhale isikhangiso ongasifuni ukuba umndeni wakho ufunde." Ngeke ubatshele umkakho ukuthi ungamtsheli ukuthi ungenzani. umkhiqizo, uzotholakala ... "- UDavid Ogilvy
- "Lesi sikhangiso siyingxenye eyinhloko yephephandaba." - Thomas Jefferson
Ama-Quotes Wokukhangisa Okuqukethwe
- "Okunquma ngempela abathengi ukuthenga noma ukungathengi okuqukethwe kokukhangisa kwakho, hhayi ifomu layo." - UDavid Ogilvy
- "Umkhangisi omuhle yilowo odayisa umkhiqizo ngaphandle kokuziqhenya." - UDavid Ogilvy
- "Yenze kube lula. Yenza kube okukhunjulwayo. Yenza isimemo ukuba ubuke. Yenze kube mnandi ukufunda." - ULeon Burnett
- "Sifuna abathengi ukuthi, 'Lesi yisihogo somkhiqizo' kunokuthi, 'Siyisihogo sesidingo.'" - ULobert Burnett
- "Uma ufundisa kabanzi ukukhangisa kwakho, kuyoba nokukhohlisa ngokwengeziwe." - UDavid Ogilvy
- "Okushoyo ekukhangiseni kubaluleke kakhulu kunalokho okushoyo." - UDavid Ogilvy
- "Ake sithi unamakholomu angu-1 000 000 oboshwe enkampanini yakho encane futhi ngokuzumayo ukukhangisa kwakho akusebenzi futhi ukuthengisa kwehla. Futhi konke kuxhomeke kulo. Ikusasa lakho lixhomeke kulo, ikusasa lomndeni wakho lixhomeke kulo, imindeni yabanye abantu incike kulo I-Now, yini oyifunayo kimi? Ukubhala okuhle? Noma ufuna ukubona ukuyeka kwekhasika lokuthengisa elibiwe phansi elihamba phansi bese liqala ukuhamba? " - Rosser Reeves
- "Ungangitsheli ukuthi uyakwenza kanjani okuhle; ngitshele indlela engenza ngayo uma ngiyisebenzisa. "- ULeon Burnett
- "Isikhangiso siphelile kuphela lapho ungasakwazi ukuthola isici esisodwa ukususa." - URobert Fleege
- "Ngokwesilinganiso, abantu abahlanu bafunda lezi zihloko njengoba befunda ikhophi yomzimba." - UDavid Ogilvy
- "Uma ubhala nge-baloney, ungazami futhi wenze i-Cornish hen, ngoba yilokho uhlobo olubi kunazo zonke lwe-baloney. - ULeon Burnett
- "Uma uzama ukuthonya abantu ukuba benze okuthile, noma ukuthenga okuthile, kubonakala sengathi kufanele usebenzise ulimi lwabo, ulimi abacabanga ngalo." - UDavid Ogilvy
- "Angazi kanjani ukukhuluma nabantu bonke, kuphela kumuntu othile." - Howard Gossage
- "Kumelwe ube nesibindi futhi wenze into engabonakali njengomunye umuntu." - Lee Clow
- "Kuthatha umqondo omkhulu ukuheha abathengi futhi uwenze ukuba bathenge umkhiqizo wakho. Ngaphandle kokuthi ukukhangisa kwakho kuqukethe umqondo omkhulu, kuzodlula njengomkhumbi ebusuku. Ngingabaza ukuthi uma umkhankaso ongaphezu kweyodwa kukhulu uqukethe umbono omkhulu. " - UDavid Ogilvy
- "Cabanga njengomuntu ohlakaniphile kodwa ukhulume ngolimi lwabantu" - UWilliam Butler Yeats
Ama-Quotes Wokukhangisa Ngobuciko
- "Ukukhangisa yikhono lokuzwa, ukuhumusha ... ukubeka izinhliziyo zebhizinisi zibe uhlobo, iphepha neyinki." - ULeon Burnett
- "Ukuklama kufana nokugeza ingulube. Kuyinto ehlambalaza, ayinayo imithetho, ayikho isiqalo esicacile, esiphakathi noma ekugcineni. Kuyinto efana nobuhlungu embongolo, futhi uma usuqedile, awuqiniseki ukuthi ingulube ikhona yini ngempela ukuhlanzeka noma ngisho nokuthi kungani ugeza ingulube kuqala. " - uLuka Sullivan
- "Akukho lutho olutholakala lutho. Kumelwe uqhubeke usondla isilwane esingaphakathi esivuthayo futhi sishukumisela." - uGeorge Lois
- "Ubuciko kanye nemisha emisha ngokuphathelene nokuthola izixazululo ezingalindelekile ezinkingeni ezisobala, noma ukuthola izixazululo ezicacile ezinkingeni ezingalindelekile." - Rei Inamoto
- "Uma ingathengisi, akuyona into yokudala." - UDavid Ogilvy
- "Kuningi ochwepheshe abakhulu ekukhangiseni. Ngeshwa, bakhuluma ngomdlalo omuhle kakhulu. Bayazi yonke imithetho ... kodwa kunomshwana owodwa owodwa. Bayakhohlwa ukuthi ukukhangisa kuyakholelwa, futhi ukukholisa akuyona isayensi, kodwa ubuciko ukukhangisa kuyikhono lokukholisa. " - UWilliam Bernbach
- "Angazi imithetho yelwimi ... Uma uzama ukuphoqa abantu ukuba benze okuthile, noma ukuthenga okuthile, kubonakala sengathi kufanele usebenzise ulimi lwabo, ulimi abalisebenzisa nsuku zonke, ulimi ukuthi bacabanga. Sizama ukubhala ngesiNgisi. " - UDavid Ogilvy
- "Umqondo ungaba uthuli noma umlingo, kuye ngokuthi ithalenta eligubha ngayo." - UBill Bernbach
- "Ukufunga ukwenza amaphutha kulula kakhulu. Okufanele ukwenze nje ukufunga ukuthi ube nemibono." - ULeon Burnett
- "Ezweni lanamuhla lebhizinisi, akusizi ngalutho ukuba ube yingqondo yokudala , ngaphandle kokuthi ungathengisa lokho okudalayo." - UDavid Ogilvy
- "Ngiye ngafunda ukuthi noma yisiphi isiwula singabhala isikhangiso esibi, kodwa kuthatha ukuhlakanipha kwangempela ukugcina izandla zakhe zihle." - ULeon Burnett
- "Imibono emikhulu ivela ekungazi lutho. Lokhu kuyiqiniso kwezobuciko, kwisayensi nakwezokukhangisa. Kodwa ukungazi kwakho kufanele kwaziswa kahle, noma umqondo wakho ngeke ube usizo. . " - UDavid Ogilvy