I-Creative? Ukusebenza ekukhangiseni? Uzokuthanda lokhu.
Ukuthatha amaqabunga e-"porn for women" ethandwa futhi ehlekisayo futhi "ama-porn amamagazini amasha" (ungakhathazeki, akekho noyedwa olinganiselwe x), izihloko ezilandelayo zitshela abantu abahlakaniphile ukuthi yini abafuna ukuyizwa, kudingeka ukuzwa, futhi ungalokothi uzwe ngokwanele. Kusukela ekusekelweni kokubhala okwesikhashana abaqondisi bezobuchwephesha nabakhophi bekhompiyutha abangasebenzisa ngempela, ukukhuluma ngokuziphatha nokudala izikhangiso eziqinile, lezi zihloko zifana ne-catnip kubo.
I-mediocrity ne-vanilla yizitha zokukhangisa
I-vanilla iyinambitheka wonke umuntu, noma angu-99% we-ayisikhilimu adla, afana. Akuvamile ukuthi uthande noma ukhulume ngothando, kodwa ukubheja okuphephile. Uma ukhonza i-ayisikhilimu, hamba ne-vanilla kunento ethi Rocky Road noma uCherry Garcia.
Kodwa bangaki abantu abazokwazi ukunambitha i-vanilla ice cream bese bhulogi ngakho? Noma ukhuluma ngakho kubangani bawo? Noma ugcizelela ukuthi bathole iresiphi yalo? I-vanilla ayifuni, njengoba i-flavour ihamba. Kuphephile. Iphephile ngempela. Futhi ukukhangisa okuphephile kunamaphutha afanayo. Uma udlala ngokuphephile, udlala ukuze ulahlekelwe.
Amandla okuhluleka kanye neNtuthuko engayenza
I-FAIL ne-HARDER. Amagama amabili ukuthi, uma efakwe ndawonye, adale umbono omkhulu kunabo. Lawa magama amabili agxile odongeni ehhovisi lika-Wieden & Kennedy - isithombe esenziwe ngokuphelele ngamathambo; ezingaphezu kuka-100 000 zazo zibe nenembile kakhulu.
Yiqiniso, bekuyoba lula ukudala lawo mazwi ngamathambo, bese ushiya isikhala esizungezile singenalutho.
Akuyona indlela ye-W & K. Esikhundleni salokho, isikhala esingalungile sigcwele amabhukhumaka, eshiya amagama AMAKHAYA, ngefonti ehlelwe kahle, ukuze akhanye. Kuthathe amahora angu-351 ukuqedela.
Empeleni, bakhetha indlela enzima yokuthola umlayezo. Lokhu ku-DNA yeyodwa ephumelele kakhulu, futhi ama-agent amaningi wokudala, okukhangisa emhlabeni.
Futhi kugcizelela esinye sezifundo ezibaluleke kakhulu ekukhangiseni ...
Enye Indlela Esheshayo & Elula Yokusebenza Ngcono
Asikho isinqamuleli se talent nokudala. Ngenkathi ungahlala uphila kangcono, futhi ufunde kabanzi, udinga ukuba nekhono eliluhlaza lokuba yimpumelelo ekukhangiseni.
Kodwa-ke, kunezindlela ezivivinywe nezindlela ozethembayo ozisebenzisayo ukwenza umsebenzi ongcono. Eminye yalezi zinhlobo eziningi ezithembele ezithembele zibalwe kulesi sihloko. Funda kabanzi.
Izidingo Ezinkulu Zokukhangisa IziKlayenti Ezinkulu
Imboni yokukhangisa iye yakhiqiza imikhankaso ethile emangalisayo eminyakeni edlule. Kusukela ku-1984 i-Superbowl indawo ye-Apple (i-agency: i-TBWA \ Chiat \ Day) kwi-Chicken Enserven Chicken ye-Burger King (i-agency: Crispin, Porter & Bogusky), futhi amakhulu phakathi, izikhangiso ezinkulu ziveza ukusabela komthengi ukuthi idlulisela phambili phambili futhi yenza umthelela omkhulu.
Abanye bathi le mibono iyingcosana futhi iphakathi, futhi ukukhangisa kungu-90% we-mediocrity no-10% ubuhlakani. Kodwa labo kithi embonini, emaceleni okudala, bayazi ukuthi imibono emihle izalwa nsuku zonke. Ngokudabukisayo, ukuba nomqondo omuhle ngempela kuyingxenye yempi. Ukuthola iklayenti ukuyithenga, yindaba ehlukile.
Ukunikeza isikweletu lapho kunqunywe khona
Emisebenzini eminingi, ukukhangisa kufakiwe, abantu bathanda ukuthola isikweletu ngomsebenzi onzima abawenzayo.
Kodwa-ke, ngokungafani nokusebenza okusebenzayo, odokotela abakhulu noma abagcini be-genius, ngokuvamile kunzima ukubopha phansi umthombo wokuphefumulelwa ejensi lokukhangisa.
Kungani Izidalwa Kufanele Zinikeze Umsebenzi Wakho Ngaso sonke isikhathi
Ezokukhangisa, ezokumaketha kanye nezinhlaka zezokwakha, izindima ezahlukene zikhona ukuze kube lula ukukhiqiza umsebenzi omuhle, wokudala. Kukhona abantu abaqeqeshwe ukuphathwa kwe-akhawunti, abanye abaqeqeshwe ekukhiqizeni, futhi kunomnyango wonke ogcwele izingqondo zokudala. Laba yi- copywriters , abaqondisi bezobuciko kanye nabaqambi abakhiqiza umsebenzi wokudala owenza i-ejensi ukuthi iyini.
Kodwa-ke, kaningi, lezi zinto zokudala azikho ukuzoveza umsebenzi wazo. Lokhu kwenzeka ngezizathu eziningana, okuchazwe ngezansi. Kuyinto emangalisa ukucabanga ukuthi ubani ongema lapho futhi athi "ugcine umenzi walo msebenzi ngaphandle kwegumbi lokuhlangana, akudingeki ukuthi siyazi ukuthi unjani" kodwa kwenzeka.
Thola ukuthi kungani.