Umhlahlandlela Osheshayo Wabafika Kokukhangisa
Kungakhathaliseki ukuthi usesikoleni futhi ulungele ukuqalisa umsebenzi wakho wokukhangisa, noma ufuna ukushintsha izisebenzi, udinga ukwazi kahle ukuthi yini ongayilindela. Futhi lokho kungahluka kakhulu kuye ngokuthi yiliphi iqhaza ofuna ukuligcwalisa ejensi, nokuthi iyiphi indawo yokukhangisa ofuna ukuyenza. Ngaphezu kwalokho, indawo ingaba nesici esichazayo, futhi.
Umbuzo Wokuqala: Uhlangothi Lwe-Akhawunti, noma uMnyango Wokudala?
Ngaphambi kokuba ungene ekukhangiseni, kufanele unqume ukuthi yini ofuna ukuyenza uma ufika ejensi.
Ngokuvamile, kunezindlela ezimbili okufanele zithathe - ukudala, noma ama-akhawunti. Yilokho, okuyiqiniso, ukukhiqiza okukhulu; kunezindima eziningi ezingahlanganiswa ngisho nalezo zincazelo. Isakhiwo esijwayelekile sokukhangisa ejensi sihlanganisa, kodwa asikhawulelwanga, izindima ezilandelayo:
- Umqondisi wobuciko
- Isikhulu se-Akhawunti / Umphathi
- Umhleli we-Akhawunti
- Umlobi we-Copy
- Umklami wokukhiqiza
- Umqondisi wokukhiqiza
- Umthengi Umhleli / Umhleli
- Umqondisi wokudala
- Umklami weWebhu
- Umphathi wezithuthi
Kungakhathaliseki ukuthi iyiphi indlela oyikhethayo, kuhlale kuwumsebenzi onzima.
Yithi Ukuhlelwa Kwamahora 9-5
Ngokuvamile, ukukhangisa okuphefumlelwe akukhiqizwa ngesonto elisebenzayo lendabuko. Yilungele ubusuku obude, ngezimpelasonto kanye nokulahlwa okuningi. Umsebenzi wokudala yinhliziyo nomphefumulo kunoma iyiphi i-ad ejensi. Umkhiqizo. Okusho ukuthi kufanele kube umsebenzi omkhulu.
Ibuye iphinde ibe yimpumelelo, ngakho umqondo omuhle kumuntu oyedwa uyisikhwama esiphelele kwesinye. Lokhu kusho ukuthi, ngokungafani ne-accountant, azikho izimpendulo ezilungile noma ezingalungile.
Uyi-whim yomqondisi wokudala , osesithombeni sekhasimende.
Iklayenti ihlale iqinisile, ngisho nalapho ingekho
Into oyothola ngokushesha kakhulu ukuthi leyo mali iyinamandla ekukhangiseni. Ngaphandle kwama-adhouse ad agencies ( Crispin, Porter & Bogusky , Weiden & Kennedy, i- TBWA \ Chiat \ Day ) amaklayenti anayo yonke imali namandla amaningi.
Ngakho-ke, lungele ukuba nemibono yakho engu-120 yokudala igxumeke endlini yangasese ngenhloso ye-monster yaseFrankenstein yesikhangiso esenziwe yiklayenti nendodakazi yakhe kanye nomntwana.
Izidalwa Ezihlakaniphile Zizikhundla Eziphakeme kakhulu
Unemiqondo eyenza i-ejensi iphumelele, futhi ngaleyo ndlela, uzophathwa njengenkosi uma uthola kahle. Qhubeka wenze njalo emashumini ambalwa eminyaka futhi ngelinye ilanga uzothola igama lakho emnyango we-ejensi, ujoyine uBill Bernbach, uTim Delaney, uDavid Abbott, uLobert Burnett kanye nabanye abaningi. Sebenza kanzima futhi ungakwazi ukudweba igama lakho emabhukwini omlando wokukhangisa bese uthole imali enhle kakhulu yokuphila.
Imisebenzi yamaqembu Akhawunti
Ngakolunye uhlangothi lwemali, ukusebenza kuma-akhawunti kunamaphesenti aphezulu nakwehla. Naphezu kwalokho ofuna ukukuzwa, ukhona lapho ukusiza umsebenzi wokudala. Nasi uhlu oluthile lwama-akhawunti ahlukahlukene wezinsizakalo ze-akhawunti afaka phakathi:
- Lindela ukuthi usebenze amahora afanayo ngokulinganayo njengabadali
- Yilungele ukulwa nomsebenzi ongase ungavumelani nawo
- Yazi indlela yokwakha isu eliqinile
- Funda ukukhonza iklayenti ngaphandle kokufaka isicelo ngasinye
- Linganisa isabelomali futhi uhlangabezane nezinsuku zokugcina eziqinile
- Umsebenzi wamanje, kaningi izikhathi eziningana
- Sebenza eduze nomqondisi wokudala
- Yiba yidiplomat
- Siza ngokukhiqizwa kwe-TV namavidiyo ashicilelwe
Ukwazi Nini Ukuthi Yebo Futhi Cha
Uneklayenti ukwanelisa, futhi ngokuvamile uzobanjwa phakathi kwamazwe amabili. Uma usebenzela i-ejenti lesikhangiso elihlonipha umsebenzi omuhle ngaphezu kwe-billings, uzobe uhamba kahle. Uma usebenzela i-ejensi ekhonjelwe kuphela ngezansi, lindela ukuba ikhanda lakho lihlwitwe njalo ngabadali abathintekayo ababona umsebenzi wabo behlehlisela ejensi njengethunzi lomuntu wakuqala.
Kodwa futhi, yenza kahle futhi ngelinye ilanga uzoba umhleli we-akhawunti omkhulu olandelayo, eduze noJon Steel noNigel Carr.
Hamba Ngaphandle Kwezindonga ZeSikhungo
Kukhona okuningi ekuphileni ekukhangiseni kunokuba nje wenze umsebenzi. Ukukhangisa kuyingxenye yenkambiso ye-pop, futhi ukuze ube mnandi kuyo, kufanele uzicabange kuwo.
Okusho ukuthi, njengomsebenzi omuhle we-ad agency, uzozibandakanya emisebenzini eminingi engaphezu kwekharityhulam eyandisa ingqondo yakho nama-horizons akho. Kumele:
- Thatha amaholide okwandisa ingqondo yakho
- Funda izincwadi ezithakazelisayo nezihlukahlukene, omagazini, namabhulogi
- Bona ngaphezu kwama-movie avamile
- Iya emidlalo yaseshashalazini
- Bhala ibhulogi yakho
- Funda amaphephandaba namamagazini ngaphandle kwemboni
- Thatha izinto zokuzilibazisa ezithakazelisayo
Ingqondo ehlinzekwe kahle ingumqondo omuhle wokukhangisa. Ama-ejenti amahle angalindela ukuba ugcwalise okwenu nakho okuzozuzisa umsebenzi, ngakho-ke uma ungumfula wodonga lomphakathi ochitha njalo umzuzwana ngesikhathi sabo sokuphumula ukudlala amaDungeons & Dragons, kahle, ukukhangisa akukhona kuwe.
Kungaphezulu Ngokusebenza Kanzima Kunokudlala Kanzima
Uma kuziwa ekuqhumeni nasekuziphatheni kabi, ethi akukho okwenzekayo, noma yikuphi, kuyobe kungavumelani. Kodwa ungalindeli ukuhola impilo yenkanyezi yenkemba ngokusebenza ekukhangiseni. Nakuba kuyiqiniso ukuthi inani elithile lokuzikhandla nokushisa okusetshenziselwa ukwandisa lo msebenzi ( Mad Men yisinye isibonelo esinjalo), konke kuye kwaphela kodwa kwaphela kusukela ukuwa kwezimakethe zamasheya ekupheleni kweminyaka engamashumi ayisishiyagalolunye.
Lezi zinsuku, njenganoma yimuphi omunye umsebenzi, kusebenza ngokusebenza kanzima nokwenza imali. Gcina ikhanda lakho phansi futhi umsebenzi omuhle futhi ovuzayo ongakuthatha emhlabeni jikelele. Ngikufisela inhlanhla.