Ukuziphendulela kweMidiya kuNdaba KaNamuhla

Izitolo zemidiya zivame ukusola ngenxa yokuzizwa kwezindaba ezithinta izindaba zanamuhla. Abamaphephandaba bayagxekwa ngokugcizelela amaqiniso egameni lokuthola izilinganiso eziphakeme ze- Nielsen noma ukubhaliselwa kwamaphephandaba amaningi.

Ingabe ukugxeka kuyasebenza?

Udlame luphuma ejele, lashiya ezinye iziboshwa zilimele. I-sheriff ibambe inkomfa yezindaba, ithi abaphathi bakhe baphenya "isigameko" etilongweni.

Njengomlobi wezindaba, uyazi ukuthi kunendlela engcono yokuchaza isimo. I-sheriff igxilisa ukuyibiza ngokuthi yisigameko ukuze kunciphise ubudlova ukuze ibonakale encane. Unelungelo lokunamathela ngezwi lakhe noma ukulibiza ngokuthi enye into - isiphephelo, ukuphikisana, ngisho nokuphazamiseka.

Akukho mithetho ukuthi yiliphi igama elizoyisebenzisa. Ngeshwa, kungakhathaliseki ukuthi ukhetha ukuthini, kungenzeka ukuthi u-sheriff uzokumangalela nge-sensationalism. Ngenkathi ezama ukusebenzisa ulimi ukuzivikela, udinga ukuchaza ngokunembile isimo.

Isixazululo esisodwa sithi, "Ngenkathi u-sheriff ebiza lesi sigameko, imindeni yeziboshwa ihlukumeze ukuthi yinto yokukhwabanisa." Uvumela abanye babhale ukulwa.

Ukungaqondakali okuvamile ukuthi ifonti enkulu noma imibala ekhanyayo yenza indaba ijabule. Okuqukethwe okubaluleke ngaphezu kwephrezentheshini.

Ingabe izindaba zakho zilungile?

Wonke umlobi wezindaba ufuna ukubona indaba yakhe ekhasini eliphambili noma phezulu kwezindaba ze-6 ntambama.

Lokho kungaholela esilingweni sokwenza indaba ibe mkhulu kunalokho.

Vumela uhlu lokuhlola oluhle lube ngumhlahlandlela wakho. Akukho lutho olungalungile ngokusebenzisa amagama afana nawo, "ukushayisana noma ukushaqeka" uma ungakwazi ukuyibuyisela ngamaqiniso. Gwema ukusebenzisa lawa magama nsuku zonke, noma ngabe izethameli zakho zizokhukhuka.

Ingabe izabelo zakho eziholela ekugxekeni?

Ngezinye izikhathi indaba yendaba isabelo ngokwayo esiholela emacala okushaya izinzwa.

Ngaso leso sikhathi kwakungaphezu kwalokho ngesikhathi sokuhlambalaza kukaMongameli Lewinsky okubandakanya uMongameli uBill Clinton.

Yaba enye yezinguquko ezingu - 12 ezishintshe ukuhanjiswa kwezindaba ngoba zonke izitolo zezindaba zaphoqeleka ukuba zenze isinqumo sokuthi zimboze kanjani izihloko zocansi.

Ngokuqinisekile, bekuzwakala njengokungathi ukukhathazeka emkhathini. Ngaphandle kokuba umbuso we-Clinton usengozini. Abathathi bamaphephandaba kumele bahlanganise imininingwane efakazelayo kanye nemishini yomphakathi kahulumeni wesifundazwe ngoba uMengameli uClinton wabhekene nokuphambene nempi.

Ngabe ukugxekwa kusebenza nini?

Kunezimo lapho abagxeka khona beyiqiniso, ukuthi umbiko wezindaba uzwela. Lokho kuvame ukukwenzeka lapho izithembiso zokubanjwa zingagcinwa.

Leli cala livame ukukhangisa abezindaba , okuvame ukhiqizwa omunye umuntu ngaphandle kwezindaba zomnyathelisi, mhlawumbe omunye umuntu ngisho nomnyango wezindaba.

Lowo muntu uzodala isikhangiso sezintandokazi esithi into ethi, "Bona umlilo obi kakhulu emlandweni womuzi!". Ababukeli abangena ku-6 ntambama izindaba babone umlilo bese bacabanga ukuthi akusikho konke okubi. Uma kwenzeka lokho, ababukeli baba nokungabaza mayelana nezicelo zakho zokukhangisa.

Qinisekisa ukuthi umuntu odala ukukhangisa nsuku zonke kumkhiqizo wakho wezindaba unolwazi olunembile. Ngenkathi kungumsebenzi wakhe ukuthengisa umkhiqizo, umkhumbuze ukuthi angayiqondisi.

Kuye, bekungeke kube okuhlukile uma ngabe wadala isikhangiso sesitolo sokudlela esithembisa ukuthi sinayo "isilimu esingcono kakhulu emhlabeni" uma kungenjalo.

Abathengisi nabamenenja yamaphephandaba kumele badale ukuhlakulela isisindo semithamo yokubeka imingcele ekugqugquzelweni kokusabalalisa. Uma unendaba evamile, indaba ekhethekile engekho omunye umuntu, akukho okulimaza ekukhangiseni lelo qiniso. Kodwa amagama afana ne "okukhethekile" angasetshenziswa ngokweqile kwizindaba zansuku zonke, izindaba zansuku zonke ezilahlekelwa inani lawo.

Njengoba ubona, ukuzwela kunzima ukuyibeka phansi. Yingakho kube lula ngabantu abaningi kangaka ukuthi babhale ukuthi imithombo yezindaba ishukunyiswa yi-sensationalism ngoba kusho izinto ezahlukene. Kunoma yimuphi umlobi wezindaba, uma uhambisa izindaba eziyiqiniso, ezinembile njalo, ungavikela umsebenzi wakho ngokumelene nalezi zimangalo.