Ngesikhathi uLa Lakers evikela uKobe Bryant usolwa ngokushaya ngocansi owesifazane oneminyaka engu-19 ubudala ngo-2003, ochwepheshe bezokukhangisa nabathengisi ezweni lonke baqala ukucabangela ngezivumelwano zakhe zokuvumela.
Yini eyokwenzeka kubalandeli bakhe abakhulu? Ubani owayengagijima esuka kuye, futhi ubani owayemele eceleni kwakhe? Ngempela, e-USA, awunacala kuze kube yilapho ubonakaliswa unecala (nakuba kunjalo neJaredredo Fogle, noma yini enjengalokhu kungumlutha we-PR olindele ukuqhuma ).
Lapho uthuli selungisiwe, kulindeleke ukuthi kwenzeke. U-Kobe Bryant waphuma enkantolo nommangalelwa wakhe, futhi-ke, leyo migomo yokuhlala yayingakaze yenziwe umphakathi. Kodwa lokho esikwaziyo ukuthi abasizi bakhe abakhulu basabela kanjani, kokubili ngaphambi nangemva kwalokho. Kumele futhi uqaphele ukuthi uBryant waqhubeka waba ngumdlali weNBA owusizo kakhulu ngo-2008, ngakho ukushaywa kwamacala akuzange kuthinte umsebenzi wakhe.
McDonald's
I-McD yayibhekwa kalula njenge-biggie futhi, cishe kungenzeka, yayilahle kakhulu. I-fast food chain yayisanda kumisa umkhankaso wokukhangisa owawubhekiswe kumama ngamasaladi amasha abonise imiphumela emihle. Ama saladi ayengumgogodla futhi adonsela emindenini. Ngaphandle kwalokho, uMcD wayememezele umugqa omusha othi "NginguLovin 'It" futhi ngenza intuthuko enkulu ekubuyiseni amakhasimende. Amakhasimende abo bonke ubudala. Elingenacala noma engenacala, amacala kuphela ayeneziningi zabantu abenza izahlulelo zabo. Lokho kwakuhlanganisa nabesifazane, futhi yizo izilaleli zikaMcD's ezazama ukuzithola ezimakethe zayo ezintsha.
Ngo-2004, uMcDonald's wanquma zonke izibopho kuKobe Bryant futhi akazange azivuselele. Ngokusobala, izinsolo zokuhlaselwa kwakwanele ukugcina uchungechunge olunempilo, olumndeni olufana noMcD's kahle kulolo hlobo lokuhlambalaza. Futhi nakuba leli cala lixazululwe, umonakalo usuwenzile, futhi udaka lwalunamathele. I-Bryant yayinempahla eyonakalisiwe, futhi ngemva kweminyaka engu-3 ne-giant yokudla okusheshayo, sekuphelile.
I-Nike
U-Nike wasayina uBryant izinsuku ezimbalwa ngaphambi kokuthi izinsolo zenziwe umphakathi. Le nkampani ithole ithoni yokukhangisa mahhala kusukela ekuvezweni kwezindaba, nakuba kungenjalo uhlobo lokushicilela mahhala noma iyiphi inkampani efunayo. Lapho sekufinyelelwe ukulungiswa, kwahamba ngokucacile ukuhamba nge-Nike. Babesayine iBryant esivumelwaneni esingamaRandi ayizigidi ezingu-40, futhi bekungavumi ukuvumela isilayidi. Ngaphezu kwalokho, ngokungafani noMcDonald's, i-Nike inkampani esekelwe ukufeza kwezemidlalo futhi ayidingi isithombe esifanayo somndeni esifanele.
Kusukela ngo-2003, ukuthengiswa kwe-Bryant / i-Nike kuye kwaba nenzuzo, kuthola izigidigidi zamaRandi ku-Bryant, nokunye okuningi nge-brand brand. Izicathulo ze-Kobe Bryant Nike zisabathengisi ezinkulu kuze kube yilolu suku, ziphinde zithengise ngaphezu kwezingu-dollar ezingu-100. Ezinye zihlanganisa izinkulungwane zamadola amaningi emakethe ye-sneaker. Kodwa-ke, uBryant ufika ngaphansi kwezinguquko eziyishumi eziphezulu zokusebenzisana, okuthola imali engama $ 8 million ngonyaka. Indawo ephezulu isabakwaMichael Jordan, oletha imali engaphezu kwezigidi ezingu-60 ngonyaka kusukela eNike.
I-Sprite (I-Coca-Cola)
UCoca-Cola wayengakakulungeli ukuthumba uBryant ngesikhathi amacala okuhlaselwa eqala ukumemezela, kodwa abadlali babenomsebenzi oqinile mayelana nezinhlelo zabo. Igama elisemthethweni ngaleso sikhathi laliwukuthi babuka ukuthuthukiswa kwaleso cala.
Ngakho-ke, ungacabanga ukuthi ukuxazulula, futhi akukho isinqumo esinecala, kuzoba kuhle kubo noBryant, kwesokudla? Akunjalo. Kubonakala sengathi i-Sprite iyisiphuzo ehloselwe izingane ezincane, kanti ama-Coca-Cola ama-execs ayengajabuli kakhulu ngesithombe sika-Bryant no-Sprite esivumelana. Bavumela i-Sprite ukuthi ixazulule iphelile.
Kodwa akuyona ukuphela kwendaba. Ngo-2008, isigaba se-Coca-Cola sikaGlaceau sabhalisa uKobe Bryant ukukhangisa i-Vitaminwater. U-Rohan Oza, i-SVP yokumaketha, wathi:
"I-Glaceau isebenza njengesizinda esizimele ngaphakathi kweCoca-Cola. Lesi yisinqumo esihlakaniphile esenziwe ngabaphathi babo lapho besithola. Ukugcina abantu kanye namasiko ndawonye okwenza siphumelele kangaka isizathu esenza saba neminyaka eminingi kakhulu ukukhula kwamadijithi. Ngakho safika nesinqumo sokulandela uKobe ngenxa yokuthi singabalandeli bakhe futhi sasithanda ukuthi wayesephuza kakade amaVitaminwater futhi yilokho. "
I-Nutella (i-Ferrero SpA)
Hlulela lokhu kwesinye isimo sesithombe sibe yizinto zonke. Umqondo uqobo wokuthi uKobe Bryant wayengenza ukuhlukunyezwa ngokobulili kwakunzima kakhulu kuFerrero SpA, abenzi beNutella. Lapho izindaba zihlasela, inkampani yanquma ukuhlukanisa noBryant lapho isivumelwano sakhe siphelelwa yisikhathi ngoJanuwari. I-firm ithi kukhulunywe ngaye:
"Ngokucabangela ukuthuthukiswa kwamuva, isithombe sikaKobe kumalebula kaNutella kanye nezinto zokuphromotha zikhishwa"
Spalding
Uma ubheka umkhiqizo ohlobene nezemidlalo njengo-Spalding, ukusebenzisana nenkanyezi efana no-Bryant akuyona i-no-brainer. UBryant ubebhekene nomugqa owodwa wezinkinobho zokusayina zeBobe Bryant, futhi amabhola akhe okubhalwa yi-autographed ayehamba cishe ku-$ 200 ku-Ebay.com ngaleso sikhathi.
Yenza ukusesha okusheshayo okwamanje ku-Kobe Bryant no-Spalding futhi uzobona ukuthi i-giant basketball inamathele inkanyezi. Ibhola lebhola le-Bryant / Spalding lidayiswa phakathi kuka- $ 25- $ 35 kumasayithi afana ne-Amazon ne-eBay, futhi manje ibhola leSpalding elisayinwe lingathatha phezulu kwe $ 500 noma ngaphezulu. Ukuhlala akuzange kubangele ukuthengiswa kwamabhasikidi okwanele ukuyeka ukuvunyelwa.
Ezinye Izivumelwano Zokugunyazwa
Udaka ngokucacile aluzange lubambelele eminye imikhiqizo, futhi umdwebo kaBryant njengenkanyezi enkulu yebhola lebhola basketball kwakungenakuqaphela kakhulu. Bobabili uLenovo kanye neTurkey Airlines baxoshe uByant ngemuva kokusolwa kwecala, kanti umagazini i-Fortune wabika ukuthi uBryant wenze imali engaphezu kwezigidi ezingu-20 ngonyaka wezi-2013 kuphela. Lokho kubeka uKobe enombolweni 3 ohlwini luka Fortunate 50.