Kusuka kuLowe no-Partners, ne-Fallon London, Wall Comes To Mother
Kukhona isisho esidala ebhizinisini, futhi ikakhulukazi ekukhangiseni, lokho okuyiqiniso kuleli sonto ku-ojensi ozimele Umama - uma ungakwazi ukushaya 'em, qasha' em.
Umama umemezele ukuthi uMichael Wall, inganekwane ebhizinisini lokukhangisa, manje u-Global CEO nomlingani wakhe. Lokhu kuyisikole esiphezulu se-agency, futhi okumele kwenziwe uMama ngisho nangaphezulu komdlali ekukhangiseni kwamazwe ngamazwe.
Ukuqala umsebenzi wakhe wobuchwepheshe njengomqeqeshi oqeqeshwe iziqu ku-DMB & B (i-ejensi kusukela isikhathi eside ehlanganiswe ngokuhlanganiswa okuningi, okwakugcina kuyi-Publicis), i-Wall yasebenza ku-COI, Procter ne-Gamble, ne- Budweiser .
Ngo-1992, wajoyina uLowe Howard-Spink (enye inhlangano emangalisayo eyingxenye yokuhlanganiswa okungenakugwemeka) ukusebenza ku-Tesco noCoca-Cola.
Eminyakeni emithathu nje kamuva, iWall yaba uMqondisi we-Akhawunti yeBhodi eSimons Palmer (manje eyi- TBWA ) futhi wasebenza ngokuthakazelisayo ekusungulweni komkhankaso ophawulekayo we-Sony Playstation.
Kodwa kwaba ngo-1998 ukuthi iWall yazuza inhlonipho, yaba omunye wabasunguli abahlanu base-Fallon London. Ngesikhathi sakhe e-Fallon, le nhlangano yaba enye yezindawo ezihlonishwa kakhulu, futhi zakopishwa, emhlabeni. Igama le-Fallon eligqamile kanye nokuzethemba, futhi umsebenzi we-Sony Bravia, i-Skoda, ne-Cadbury, phakathi kwamanye amaningi, uhlolwe imiklomelo ngokulayisha iloli.
Kwakuyinkathi lapho u-Fallon nomama eba yizimbangi ezinkulu.
Ngemuva kwe-hiatus evela embonini elandela ukudayiswa kwe-Fallon Worldwide embonini enkulu ye-Publicis, i-Wall yabuyela eLondon njenge-CEO yomhlaba wonke we-Lowe no-Partners. Futhi emva kweminyaka eyisithupha yokuphumelela, wenza ikhaya lakhe eMama eLondon, futhi uqondise yonke inethiwekhi yomama.
Ukujoyina abalingani bomama abakhona, uMat Clark, Andy Medd, uRobert Saville, noMark Waites, Wall bahlela ukuletha ikhono lakhe eliyingqayizivele kwi-ejensi eqhubekayo nokwenza amagagasi embonini. Ngonyaka ka-2014 kuphela, izindleko zeMama London zaziyizigidi ezingu-247 zamaRandi. Uhlu lwamaklayenti luhlanganisa u- Stella Artois , Ikea, amabhuzu, ama-Halfords, i-Chipotle UK, i-Castello, ne-Woneypermarket.
Umama ujabule kakhulu ukuba neWall ebhodini, njengoba kuboniswe yisitatimende esinikezwa uMngane wakhe ongumlingani uRobert Saville: "Siye saxosha uMnu Wall iminyaka eminingi. Akayena umuntu olula ukumbamba. Wayengeyena umuntu olula ukushaya noma, njengoba uMama no-Fallon babhekene nokuphikisana phakathi neminyaka. Umama udinga amakhono kaMichael ebusheni bebhizinisi okwesikhashana. Kodwa okubaluleke kakhulu ukuthi siyakwamukela umuntu omuhle ngempela onothando olufanayo lwamandla okuguquguquka kokudala emndenini. Ngicabanga ukuthi uMichael uzosenza sonke sibe ngcono. "
I-Wall inomsebenzi wokuhola inethiwekhi yomama, ukwandisa ukufinyelela kwe-ejenti, nokukhulisa iminikelo yayo yamanje. Lokhu kungaba yingxenye encane ngenxa yokuthi, ngaphandle kweLondon, umama akanalo umthelela okwakulindeleke ukuba abe nakho. Nakuba ibuyele emuva ku-2009, uMama New York uthule iminyaka engaphezu kwengu-5. Futhi amanye amahhovisi ayo ase-satellites ayathuthuka.
Indoda yesikhashana izwa kanjani ngakho konke lokhu? I-Wall ayijabuli ngendlela engafanele ngekusasa lakhe noMama, nomsebenzi ozayo; "Umama inkampani ekhethekile. Ngiyajabula ukuthatha le ndima. Isifiso sethu esihlanganyelwe ukuqinisekisa ukuthi uMama uyaqhubeka nokuhola phambili kokudala futhi siphuthumisa ukukhula kwethu nomthelela ezimakethe esisezikhona kanye nalabo esikubukayo. Futhi ujabule endleleni. "