Isikhathi esingcono kakhulu sokungena emakethe yilapho umkhuba ungena ekuqaphelweni kwabantu abaningi ukuze ufunde imakethe engabizi kakhulu. Lezi zindlela ezine ezilandelayo ngamathuba amabhizinisi akhethekile akhethwa isikhathi eside, ukuqwashisa emakethe kanye nokuzuza okungenzeka.
1. I-Market Market
Isizukulwane se-Y iyinhlangano yamakethe okufanele kubalwe nayo. Leli gunya yingakho idolobha elincane le-pop, elingu-Avril Lavigne, lingaya kusukela ekuthungeni kuze kube yilo lizwi eli-5 elisetshenziswe kakhulu kwi-inthanethi bese liya enkundleni yomculo wesi-2 kumashadi aphezulu we-Billboard. Leli gunya futhi, kungani imboni yezimoto ingalindela izinombolo eziphakeme ezivela kubathengi bezimoto ezineminyaka engu-27, kanye nabathengi abasha abayizigidi ezingu-4, unyaka iminyaka engu-8 elandelayo.
Isisindo esisheshayo, se-trendy-spotting ngukuthi uhambele kumagazini wakho wendawo. Ungathola ukuthatha ngokushesha emakethe ngokubheka ubukhulu bezincwadi. Abomagazini bekhompyutha nabomabhizinisi, i-Red Herring ne-Company Company, baye bancika ekungabikho kwabakhangisi. Bheka ubukhulu obukhulu be-Muscle Magazine ne-Muscle & Fitness njengoba izimakethe ezakhiwa ngomzimba zakhula, ngakho-ke ukukhangisa.
Amathuba: Ukukhonza i-auto auto aftermarket ngekwezifiso kufanele kushise.
Zama iSikole Sokushayela Esikoleni Esivamile, isipiliyoni esiyingqayizivele, sokuqeqeshwa kokushayela umshayeli nge-Porsche. Izindleko zezemidlalo yentsha kufanele ziqhubeke zikhula kodwa ngokuncintisana okukhulu. Bheka izindlela zokuzivocavoca ezixubene nezimo zengqondo ezimbi.
2. Amandla Ahlaza
Ukuthambekela kwemvelo kuye kwaba khona futhi kwaba nzima kumakhamphani amaningi, njengama-automakers anezimoto kagesi ezama ukuzama ukuqwashisa ngokuqwashisa okuluhlaza.
Ukunakekelwa koMama Womhlaba kusekhona ukukhathazeka okukhulu komphakathi. Ngokusho kwe-Harris Poll yakamuva, abantu abangaphezu kuka-74% baseMelika bakholelwa inkolelo yokufudumala komhlaba. Izakhamizi ezingaphezu kwezingu-73% zase-United States zamukela isivumelwano seKyoto samazwe okunciphisa ukukhishwa kwawo kwe-carbon monoxide nokushisa kwegesi lokushisa. Nakuba, i-United States ingayisayina isivumelwano, amazwe afana neCanada, asemukele, isivumelwano sizoba indawo yokubuka umthelela.
Amathuba: Lo mkhuba uzosekelwa amabhizinisi ekunciphiseni ukwethembela kumafutha & negesi ngezinhlobo ezintsha zamandla njengamandla omoya. Futhi, bheka ezinkampanini ezisiza izinkampani ukunciphisa ukusetshenziswa kwamandla ngezinhlobo ezintsha zemikhiqizo yokulondoloza amandla. Isibonelo, ibhizinisi elilodwa elincane linenzuzo ngokufaka iminyango ehamba phambili yokuthumela amandla emisebenzi yokuthutha ezinkampani.
3. Quality of Life
Ubuhle nemikhuba yezempilo akubonisi uphawu lokunciphisa kusukela kusengumntwana ngesikhathi sokunyakaza komzimba wama-80. Lo mkhuba ukuguqulwa kwezindleko zokunakekelwa kwezempilo kuwo wonke amazwe athuthukile, ukuguga komntwana obomvu , isifiso sokugcina ubusha bethu, nokukhula kwesikhathi sokuphila. Ubuhle buhlanganisa: ukubukeka okuhle, ukuzwa okuhle, ukuphilile, nokulwa nokuguga nezifo.
Amathuba: Ahlukahlukene imikhiqizo kanye nezinsizakalo ezifana; i-botox neziphuzo zamandla, ukuze kutholakale ama-nutraceuticals kanye nama-cream wrinkle, ukuze kusebenze lo mkhuba omkhulu futhi oqinile. Imakethe yokuphuza i-energy yodwa isinganiselwa ku-$ 275 million ngonyaka ka-2001, ngaphezu kokuphindaphinda izinzuzo zonyaka odlule.
4. Inthanethi
Ukuqubuka kwe-Intanethi kwakuyisikhathi sokuxoshwa kwabakwa-capitalists abafuna ukwenza izigidi ezisheshayo. Ekuqaleni kwekhulu leminyaka, izinkampani eziningi zakhiwa ukuze zisebenzise ngokunenzuzo ukukhiqizwa kwembonini yemoto. Abadlali abambalwa kuphela abavela ekuba ngamagama asekhaya kodwa amathuba amaningi ayekhona endaweni; ukwakha imigwaqo, imiphakathi yasemadolobheni kanye nezindawo zokudlela. I-Inthanethi ibonisa indawo efanayo.
Ukusetshenziswa kwe-Inthanethi kuyaqhubeka nokukhula. I-Pollster, i-Ipsos-Reid's, inhlolovo yokusetshenziswa kwe-intanethi ibonisa ukuthi abantu abangu-72% baseMelika baye bahamba nge-inthanethi okungenani kanye ngezinsuku ezingu-30 ngonyaka odlule. I-Canada inokungena kokubili kokusebenzisa okukhulu nge-62% yabaseCanada online.
Ngokusetshenziswa okukhulayo kuza ukuchitha okuningi kwe-intanethi.
Amathuba: Ngamabhiliyoni ezinkulungwane zezimpahla ezithengiswa ku-intanethi, amabhizinisi amaningi azodinga usizo ekuvuselelweni kwewebhu kanye nokwenza ngcono injini yokusesha. Bheka izimakethe ezikhulayo ekufundeni nge-e nokudlala kwe-intanethi. Ungakhohlwa ukuphepha kwikhompyutha. Iqembu le-Gartner lilinganisela kuphela ama-35% wamabhizinisi amancane namaphakathi alulame inhlekelele.
Umthelela walezi zindlela zesikhathi eside uzoqhubeka nokuloba izimakethe nezimboni. Kwabesomabhizinisi abasha, faka imakethe eduze. Uma ukwandisa ibhizinisi, bheka izimakethe ezihambisanayo kulabo okwamanje abakhonzayo. Emabhizinisini akhona angekho amapulani okukhula, qaphela futhi uhlele ukuthi lezi zindlela ezihamba phambili zingathinta kanjani imboni yakho.
Ihlelwe ngu-Alyssa Gregory