Yenza Imikhankaso Yakho Iphumelele Ngalezi Zikhombandlela
Njalo ngonyaka, izitayela nezindlela ezehlukene zishintsha indlela esibona ngayo ukukhangisa. Lawa amasu amathonya kakhulu kanye namaqhinga okufanele uwacabangele emkhankasweni wakho we-2018 nangaphezulu.
1. Ungabi Ingxenye Yokuphazanyiswa
Ukuphazanyiswa kwaba yilapho kuqhutshwa imikhankaso eminingi yokukhangisa. Yonke imifushane yokudala eyenziwa eminyakeni engu-90, futhi iminyaka eyishumi ngaphezulu, ikhuluma ngokuphazanyiswa. Sivela kanjani ku-clutter?
Sithatha kanjani ukunakwa kwabo? Sibhekana kanjani nabo ebusweni futhi sibavimbele ukwenza lokho abakwenzayo, ukuze banake ukukhangisa kwethu? Lona ngumlando.
Ukuphazamisa noma ubani, ikakhulukazi kwiselula, ithikithi elilodwa eliya kumthengi okhishiwe. Bakhathele konke. Bazonda ukuphazanyiswa . Bayadelela ukulinda isikhangiso ukulayisha ngaphambi kokuba bakwazi ukufunda izihloko zabo. Bathukuthela uma isipiliyoni sabo sithola okuqukethwe okukhokhelwe. Awufuni ukube sekugcineni kokuthola kwalolu hlobo lomuzwa omubi. NjengoSeth Godin wabikezela eminyakeni eminingi edlule ku-"Marketing Marketing," uzokwenza kangcono kakhulu uma abantu befuna ukuxhumana nomkhiqizo wakho. Uma umthengi ephuthelwa imilayezo yakho, uyayenza kahle.
2. Ukukhangisa kwe-Influencer kuyoba mkhulu kunanini ngaphambili
Kwakukhona umpheki we-TV owaziwayo e-UK ebizwa ngokuthi uDelia Smith. Noma nini lapho esebenzisa noma ekhuluma ngomkhiqizo othize embukisweni wakhe, izitolo zizophelelwa yinto ngosuku olulandelayo.
Uma kwakunganele ngokwanele kuDelia, kwakungcono kakhulu emphakathini jikelele.
EMelika, kwakukhona izinto ezithandwa ngu-Oprah. Futhi-ke, uDkt. Oz kuphela kwadingeka ahlabeze igama lomkhiqizo futhi bekuyoba nokugijima kuso. Lokho yizo zonke izibonelo zabagqugquzeli ngqo ezithinta ukuthengisa ngendlela enhle, yize iningi lesikhathi, bebengakhokhiwe ukuthi basho lutho, noma basebenzise imikhiqizo.
Manje, eminyakeni yobuNyaka ka-Snapchat, i-Instagram, i-Facebook, i-Twitter, futhi ngisho ne-Pinterest, ukukhangisa kwamathonya kuyibhizinisi elikhulu. Isibonelo, uKim Kardashian West unabalandeli abangaphezu kwezigidi ezingu-94 ku-Instagram, nabalandeli abangaphezu kwezigidi ezingu-50 ku-Twitter. Uma uKim ebonakala esebenzisa umkhiqizo noma ewuvumela, ungacabangela ukuthi kwenzekani. Lolu hlobo lokumaketha lufaneleka kuye izigidi, futhi abakhangisi bazimisele ukukhokha leyo ntengo. Kungcono kakhulu ukuchitha imali ekugunyazeni komkhiqizo kunokuba isikhangiso se-Super Bowl esinebhajethi enkulu yemidiya.
Yiqiniso, hhayi nje noma yiluphi uhlobo lomkhiqizo olungangena kusihlungi se-KKW, futhi noma kungenzeka, kungenzeka ukuthi asinayo imali. Ngakho, khetha abahlakaniphi bakho ngokuhlakanipha. Futhi uhlale ukhumbule, noma nini lapho uzihlanganisa nomuntu odumile, kufanele uthathe ugwadule ngobushelelezi. Abaphelele, futhi uma bengena enkingeni kumaphephandaba, umkhiqizo wakho ungadonselwa ndawonye.
3. Thola ngaphandle kwesikrini
Kule minyaka embalwa edlule, abakhangisi bebegxile, ngezinye izikhathi ngokucacile kwelaser, ekukhangiseni okubhekiswe kumakhalekhukhwini, amaphilisi, namakhompyutha. Nakuba lokhu akuyona umkhuba ozohamba, i-pendulum idinga ukuguqula. Futhi kulo nyaka, kuzoqala ukukwenzeka.
Lokhu akusho ukuthi yendabuko ngaphandle kwekhaya nokuphrinta izoba nokuvuselela okukhulu.
Njengomboni wamalahle, lezo zindaba zokuthenga zikhona ezinkingeni ngesizathu. Kodwa-ke, kuzokwenza ukuthi ubheke ngaphesheya kwesikrini ukuze uhlanganyele amakhasimende akho. Khona-ke, ungakwazi ukufaka imali kulawo maqhinga ukushayela abantu ezikrini zabo ukuze bahlele, noma uthole okwengeziwe.
Ukukhangisa kwe-Guerrilla kufanele kube engqondweni yakho. Akuzona izikhangiso ezijwayelekile ezindlini zangasese nasemaphaketheni, kodwa iziqu nezenzakalo eziheha; uhlobo lokunakwa olusha izindawo ezifana ne-Reddit.com, Facebook, Twitter, ne-Instagram. Lezi zinsuku, ukuthola isikhangiso sakho phambi kwabantu bangempela indlela elula yokuthola abantu abakwizikrini ukuthi bahlanganyele nesaziso sakho. Isibonelo esinqunyiwe - izigqoko zemishini ezithengiswayo ezifakwe ngamakhamera afihlekile.
Yenza okufanayo. Ungacabangi ngenani elincane labantu abazobona ngempela isikhangiso noma umcimbi emuntwini.
Cabanga ngokuhlanganyela kweskhangiso. Ingabe lokhu kuwufanele isikhathi nemizamo yomphakathi ukuyiqeda, futhi yabelane ngayo? Hamba lapho, futhi uzothola i-ROI enkulu ngesimo esincane kakhulu, kunokulima amasaka ezinkulungwane ezithengiwe ku-inthanethi nokukhuthaza okuqukethwe.
4. Yenza Yonke Inombolo Yamazwi
Kuthiwa amaphesenti angu-28 kuphela amagama abhaliwe kunoma iyiphi i-inthanethi noma isikhangiso empeleni afundwa ngumthengi. Noma ngamanye amazwi, amaphesenti angu-72 yento yonke oyibhalayo iyobekwa ngokuphelele. Kumele ucabange ngokucophelela zonke igama ezikhangisweni zakho. Ingabe igama ngalinye lisebenza kanzima ngokwanele? Ingabe izinhlanu zizokwenza esikhundleni sezinhlanu? Isazi sezibalo seziFulentshi uBlaise Pascal wayengowokuqala kubantu abaningi abahlakaniphile ukuvuma ukuthi ukucacisa akulula. Enye into ayifinyelele ngokucacile lapho ethi, "Ngenze lokhu isikhathi eside kunokujwayelekile ngoba angizange ngibe nesikhathi sokwenza kube mfushane." Ngamanye amazwi, ukufika iphuzu akulula. Kodwa lezi zinsuku, kubaluleke kakhulu kunanini ngaphambili.
5. Ukubamba Ngokucophelela Ngokushesha ... bese Ugcina
Njengomphakathi, isikhathi sethu sokunaka siyancipha njalo ngonyaka. Isilinganiso sokulinganisela komuntu ngo-2000 sasinemizuzwana engu-12; ngo-2015, behlile kumasekhondi angu-8.25. Gcina engqondweni, lokho kufushane kune-9-second watch span ye-fishfish.
Manje, kulula ukusho isihloko salesi sigaba, kodwa kunzima kakhulu ukwenza ngokusebenza. Wonke umuntu uyamemeza ukunaka. I-clutter iyingozi nakakhulu njengoba ike yaba khona, futhi iyoba yimbi kakhulu. Ngakho-ke, indlela ewukuphela yokuma ihlukile ngempela. Nokho, lokho akwanele. Kufanele futhi uhluke ngencazelo. Kufanele ihambelane nanoma yini oyithengisayo, noma ubuyela emuva endala " UKUPHILA KWAMAHHALA - Manje sesinakekele, ake sikhulume ngomshuwalense."
Uma usuwenzile cishe okungenakwenzeka futhi ugxila umthengi, kufanele uwagcine emgqeni. Lokhu kusho ukuhlanganisa amasu amaningana kulolu chungechunge. Yenza wonke amagama abaleke. Yenza okuqukethwe kufaneleke. Yenza kube lula ukuskena, futhi ubambe amaphuzu amakhulu. Yenza kube lula ngabo ukuba benze ukuhamba okulandelayo.
6. Stop With Bombardment Social Media
Ukwanele kwanele, futhi abathengi bavota ngokuchofoza kwabo. I-Facebook idlala ngokuqukethwe okukhuthazwayo njalo, futhi ukusabela kwamaphesenti angu-90 abantu ababukela ukuthi ukunciphisa, noma ukuthola izindlela zokuqeda ngokuphelele. Njengomthengi ngokwakho, kufanele wazi konke lokhu kahle. Zingaki izikhathi oye wazibona isikhangiso sivela njalo ngezikhathi zokudla kwakho kwezenhlalakahle? Kakhulu, empeleni, ukuthi uthathwe ngokungabi nalutho ngombono, ukuzonda ngokuphelele.
Manje, ukukhangisa nokukhangisa abezindaba kusetshenziselwa ukugxila ezintweni ezimbili eziyinhloko - ukufinyelela, kanye nokuvama. Ukufinyelela namanje kubalulekile, kepha imvamisa ... lokho kuyinkinga enzima kakhulu. Uma ushaya abantu phezu kwekhanda ngomyalezo ofanayo ngokuphindaphindiwe, futhi abaphenduli, wenza umonakalo kumkhiqizo wakho.
Kodwa, uma umyalezo wakho uguqukela, futhi uthola izindlela zokuthuthukisa impilo yomthengi ngandlela-thile (kungaba ngumculi, ulwazi, umculo, ukuzijabulisa, noma iseluleko) khona-ke imvamisa yakho izokwamukelwa, futhi izoqala ukusebenza. Unethuba lokwenza lokhu ngamakhasi akho omphakathi womphakathi, kanye namaphephandaba kanye namawebhusayithi avuselelwe njalo ngokuqukethwe okufanele. Yiba nekhono mayelana nemvamisa, futhi izokhokha.
7. Thatha inzuzo ephelele yokwenza ngokwezifiso
Kungenzeka ukuthi uye wasebenzisa ukuzenzela esikhathini esidlule, kodwa hhayi ngendlela esinikezwa ngayo manje. Lapho i- imeyili eqondile iqalile ukusebenzisa umuntu siqu, kwakungenangqondo futhi engaqiniseki. "Mnumzane Smith othandekayo," noma ukuvula "Hi John" ukukhulumisana akuzange kwenzeke muntu. Lokhu kwacaca incwadi ye-plug-and-play, futhi inyama yalokho okuqukethwe yayingathi njengomuntu siqu futhi isimemo njengendlela yokuthengisa imoto yomdayisi.
Izikhathi zishintshile. I-intanethi, ihlangene nezinye izindlela zokuqoqa usuku, kusho ukuthi amabhizinisi manje angakwazi ukuthola ulwazi oluningi mayelana nabathengi ngabanye. Akuyona nje igama, ikheli, nenombolo yocingo, kodwa izindawo ezithandayo zeholide, ukwenza imoto, amawebhusayithi avakashelwa kakhulu, ngisho nomkhiqizo wezingubo zangaphansi. Imayini yedatha inkulu kakhulu. Uma uyisebenzisa ngokuhlakanipha, ungafaka imilayezo ehlobene ngempela nabathengi ngendlela engakaze icabange kungenzeka. Kukhona, impela, umugqa omuhle phakathi kokubazi kahle, futhi kahle kakhulu. Uma umthengi ezwa sengathi ubumfihlo bakhe buvaliwe, uya kusuka ekuthintaneni nezidingo zabo, ukuze uhlasele phansi. Ngakho-ke, qinisekisa ukuthi imikhankaso yakho yomuntu oyedwa ayitholi umuntu azizwa ephulwa.
8. Ukungokoqobo ukungathandwa kwabathelisi esikubona kuzoqhubeka nokukhula
Uma ungakwazi kakade ngakho, ukungokoqobo okungathandwa kwabathelisi esikubona kungxenyana okusheshayo kokukhangisa, ukumaketha, kanye nokuxuba kwe-PR. Ngokweqile, leli qhinga libeka umhlaba we-CGI phezu kwezwe langempela, ngokusebenzisa ubuchwepheshe besimanje kumafoni ahlakaniphile , amaphilisi, namanye amadivayisi. Isimo se-Pokemon GO senze okungokoqobo okungathandwa kwabathelisi esikubona kulo nyaka owedlule ngonyaka odlule, futhi uzobe ukhulu kakhulu.
Ungayisebenzisa kanjani? Yebo, kunezindlela eziningi kakhulu zokungena kuwo. Ngokwesibonelo, uma umaketha izitolo zekhofi, ungakwazi ukubeka izindawo zazo ekubukeni komgwaqo obukhoma ezithathwe ngekhamera yefoni. Ungadala ukuzingelwa okuyimfihlo, noma wembule imilayezo efihliwe kubhodi, amabhulogi, namamagazini. Eqinisweni, uma ungacabanga ngendlela yokuletha izwe elingenakwenzeka ekuphileni, cishe ungakwenza nge-AR. Enye iphutha lokuthi umsebenzisi kufanele alande uhlelo lokusebenza ukuze aluthole, futhi lokho kungaba yisivinini esikhulu sokungena. Vele uqinisekise ukuthi okuqukethwe kwakho kuwufanele ukufakwa.
Lona umbono ka-2018, ngokusekelwe ezinyangeni ezimbalwa zokugcina zika-2016, nezinyanga ezimbili zokuqala zonyaka. Hamba kulezi zindlela manje, ngaphambi kokuphuma emathumba.