Embonini yokukhangisa, i- SPEC AD (emfushane isikhangiso esicacisayo) yisilengiso osidala ngokwakho. Awusebenzi ne-ad agency noma iklayenti; uvele usebenzisa i-SPEC AD ukukhombisa amakhono akho.
I-SPEC ADS ijwayele kakhulu kubakhophi be-copywriters nalabo abaqeqeshwe ekolishi abangenaso isipiliyoni ngaphansi kwebhande labo. Ziyindlela enhle kakhulu yokubonisa ithalenta yakho yokukopisha kumaklayenti noma umqashi ongase abe khona. Abaningi be-copywriters abasebenzisa i-SPEC ADS kumaphothifoliyo abo banamaphesenti anganqunyelwe noma angabikho okukopisha ukukhombisa inqubo yokuxoxisana.
01 Okokuqala, thola isikhangiso ukuze ubhale kabusha
Kungaba isikhangiso sokunyathelisa, ibhodi lokubhadela, into ethile ku-intanethi, noma yini oyifunayo. Kodwa, ngenjongo yokukhulisa iphothifoliyo yakho, unamathela ngokuphrinta. Thola isikhangiso ozizwa ulahlekile okuthile. Amagama awawagibeli i-punch? Ingabe isihloko sithokoza? Ingabe ukushaya kwesenzo kubuthakathaka? Kuhle, manje uzosebenzisa lesi sikhangiso sokuqala ukudala inguqulo yakho. Inguqulo engcono. Lokhu kubizwa ngokuthi i-SPEC AD.
02 Okulandelayo, Hlela Ikhasi lakho le-SPEC AD
Lungiselela ikhasi elilula lombhalo ngegama lakho, umkhiqizo kanye negama elithi SPEC AD ekhoneni eliphezulu elingakwesokudla. Qiniseka ukuthi ufake amagama athi "SPEC AD" ngoba umgomo wakho ukukhombisa iklayenti engenzeka noma uqeshe ithalenta lakho, futhi ungabakhohlisi ekucabangeni ukuthi usebenze ngempela nale iklayenti ethile.
Isibonelo, uma usebenzisa i-Kraft Foods yasekuqaleni ukuphrinta isikhangiso njenge-SPEC AD yakho, ukushiya amagama athi "SPEC AD" kuholela iklayenti / umqashi ongakholelwa ukuthi usebenze noKraft Foods ne-ejensi yayo ukuze udale okokuqala.
03 Lungela Ukubhala
Ngakwesokunxele sekhasi, uzoqala ukubhala isikhangiso ngamagama akho. I-SPEC AD ngeke iphumelele uma konke okwenzayo kushintsha umugqa owodwa wesikhangiso. Udinga ukuyibuyisela kabusha.
Ufuna ukudala inguqulo yakho yesikhangiso. Lokhu kusho ukuthi uqala kusukela ekuqaleni ukunikeza ukuthatha kwakho ukuthi ngabe ubhale kanjani isikhangiso. Inhloso ye-SPEC AD yakho ukukhombisa umbono wakho wokudala kanye nethalenta lakho lokukopisha.
04 Qala Ngenhloko Eyinhloko
Qala nge-headline yakho. Vele uthayiphe HEADLINE: bese ushaya ENTER.
Thayipha kusihloko sakho sesikhangiso.
Inhloso yomnqopho ukuphatha ukunakwa kwamakhasimende okungenzeka. Ibuye isuse abafundi ukuthi yini ozama ukuyithengisa - kungaba ngumkhiqizo, isithombe noma umbono ofuna ukuwadlulisela. Izihloko ezihamba phambili zezikhangisi zivame ukusebenzisana ngezandla ezibonakalayo, kodwa lokho akusiyo njalo. Ingabe udinga okubonakalayo? Ungakwazi yini ukwenza umsebenzi oyinhloko ngaphandle komunye? Cabanga ngakho. Yilokho okuthinta ukunakwa, ngakho-ke yenza kahle.
05 Sebenzisa i-Subhead Uma Kunesidingo
Ungase ube ne-SUBHEAD ofuna ukuyifaka. Thayipha i-SUBHEAD: bese ushaya ENTER.
Amathrekhi awasetshenziswanga ngaso sonke isikhathi futhi awadingeki ngaso sonke isikhathi. Kodwa uzofuna ukusebenzisa i-subhead uma isihloko sibheka, kepha akucaci neze. Ithempulethi ingakwazi ukucacisa ngokushesha ukuthi yini ofuna ukuba umfundi ayithathe kusukela esihlokweni, futhi isebenza njengendlela eholela ekukopheni komzimba.
Izindinganiso zikhona ezingokoqobo uma ubhala incwajana ngoba isihloko sakho simemela abafundi encwajaneni (isibonelo: Phuma Ikhaya Lakho Lezizinambuzane ezingafunwa!) Bese izingxenye ezincane zibiza ingxenye ngayinye ngayinye (njenge-Company Info, Experience, Consultation, njll. .).
Izihloko zezindaba zivame ukufaka usayizi omkhulu wefonti kunezingxenye ezingaphansi. Ama-headlines athola ukukhokha okuphezulu, ukukhuluma ngakho. Ngokuvamile, ikhanda lakho lime linye kangcono kunesikhangiso sokunyathelisa kunokuba unikeze ngaphansi kwekhanda eliphansi.
06 Craft I-Ad yakho Yikhophi Ngokucophelela
Iya kukhophi lesikhangiso sakho. Thayipha i-COPY: bese ushaya ENTER.
Manje usulungele ukufika enyameni ye-SPEC AD yakho. Isihloko esinamandla sizobamba isithakazelo somfundi futhi nenhloso yekhophi ukugcina ikhasimende elingakwazi ukulifunda kuze kube sekugcineni. Lena yithuba lakho lokuthinta umfundi, futhi ubenze ukuba abize, vakashele iwebhusayithi, noma bagijime esitolo.
Bhala ikhophi yakho futhi uqiniseke ukuthi ubhala imigqa njengoba nje ungathanda ukuba bafunde eyokugcina. Ngamanye amazwi, awufuni ukudala isigwebo esiphezulu semisho engu-10. Vula imisho ibe yizigaba ezincane ngakho-ke kulula ukuyifunda - njengoba nje bekungaba nguqulo lokugcina yokunyathelisa kwakho.
07 Siyakuhalalisela. Udale i-SPEC yakho yokuqala yokuqala.
Usanda kudala isikhangiso se-spec! Unephepha elimhlophe elimhlophe. Kuleli qophelo, ungahle uzibuze ukuthi udinga ukwakha isikhangiso sokuphrinta ngokugcwele ngoba kubonakala sengathi uzokubona kumagazini. Abanikazi bekhophi abalindelekile ukuba babe abaklami abalingiswa.
Ithenda yakho ibhalwe ngokubhala futhi ikhophi yilokho iklayenti / isisebenzi esizozihlola lapho bexoxa nawe, hhayi umklamo. Uma ikhophi yakho ingenamandla, akudingeki ukuthi kunemibala emingaki emihle nezithombe ozifaka kumklamo. Gxila kukhophi yakho.
Ngisho nabakhophi abanobuchwepheshe banemigomo eyisisekelo yombhalo kwiphothifoliyo yabo. Abakopishi abaningi bavuselela amaphothifoliyo abo ukufaka amaphrojekthi abo yakamuva. Lezi zinhlelo zingase zingabi efomini lokugcina eliphrintiwe ngakho konke okumele babonise khona yilo mbhalo abhalile. Ngakho-ke ungadoni ematheksthini uphinde ubanjwe ngokuntuleka kokubukwa. Noma kunjalo, ungakwazi ukugqoka lezo zikhangisi zombhalo ukuze zenzeke kwiphothifoliyo yakho. Futhi uma ungakwazi, thintana nomqondisi wezobuciko.
08 Gqoka isikhangiso sakho kwiPhothifoliyo yakho
Uzobeka isikhangiso sokuqala kanye ne-version yakho ngokuhlangene kwipotifoliyo yakho (noma iwebhusayithi) yokuqhathanisa. Thatha iphepha lokuhlobisa bese ulibeka eceleni kolunye ikhasi lakho lephothifoliyo. Ungenza okufanayo ngakolunye uhlangothi lwekhasi. Yiqiniso, kulezi zikhathi, kufanele ube nalokhu ku-WEBSITE, kodwa isakhiwo esisisekelo nesitayela kuyafana.
09 Sebenzisa i-Original Along ne-SPEC AD Version Yakho
Beka isikhangiso sangempela osikhethile ukubhalela kabusha ekhasini elilodwa ne-SPEC AD yakho version ekhasini elihlukile. Qala cishe i-inch eyodwa ephepheni elihlobisa ukukunika umkhawulo omuhle ohlanzekile.
Yilokho. Uyenzile. Manje ... Yenza okuningi.
Usuqedile! Manje une- SPEC AD yakho yokuqala ephothifoliyo yakho futhi ulungele ukuhamba.
Bhala ngaphezulu i-SPEC ADS ukunikeza iphothifoliyo yakho ngaphezulu kokuqukethwe. Uma udinga usizo lokudala iphothifoliyo yakho, zama amathiphu ayishumi kumhlahlandlela ophelele wokubuka iPortfolio ukuze wakhe iphothifoliyo ebambe amehlo.