Yeka Ukwenza Lezi 5 Ama-Digital Marketing Blunders.
Izikhathi zishintshile. Manje, ukumaketha kwedijithali kuyitshe legumbi layo yonke imikhankaso yokukhangisa, futhi kuthatha isici esibalulekile sebhajethi.
Kodwa-ke, i-pendulum iguqile kuze kube manje futhi masinyane, ukuthi ukumaketha kwedijithali manje kubhekwa ngabangaboni. Ukugxila kuvamise kuncane kakhulu, kanti futhi, imiphumela ibuthakathaka noma ididekile. Kodwa, shintsha i-paradigm yakho futhi ungakha eminye imikhankaso ye-digital.
Ungacabangi Ngokucabangela
Uzohileleka emihlanganweni nabantu abathi "senzani emphakathini?" Futhi "siyini icebo lethu lokubamba ukuthandwa okunye kanye nokwabelana?" Ngokuvamile kunalokho, imibono izophakanyiswa ukuthi igxiliwe esikhaleni sedijithali. Yilokho ukucabanga kwe-myopic.
Eminye imikhankaso yedijithali ephumelele kakhulu yeminyaka embalwa edlule ivela kulokho abaningi abazoyibheka njengamavidiyo wendabuko - amafomu amafomu (nje ubheke iJuba ) kanye neziqu ze- guerrilla (i-TNT "Push To Add Drama") ingaba, uma ibulawa ngendlela efanele, ube nomthamo omkhulu wedijithali.
Ukumaketha kwe-Digital kuye kwashintsha kangangokuthi manje kuyindlela evumelekile yokusabalalisa zonke izinhlobo zokuqukethwe, hhayi nje okuthunyelwe kwezenhlalo.
Umbuzo omkhulu uwukuthi: Uzosebenzisa kanjani imali yakho ukudala i-splash digitally? Ingabe uzobe ulibeka ngemuva kwemidiya ekhokhelwe, amawebusayithi ama-gimmicky, okuthunyelwe okukhuthaziwe, amabhulogi, nokuqukethwe komdabu? Noma, ingabe uzoklama okuthile okuthola umhlaba wonke ubukele, futhi-ke, ushayela isifufula sezingxoxo ezenziwe ngumsebenzisi ezenhlalo?
I-stunt enkulu ingafaka izigidi zama-dollar okubonakalayo, futhi ibiza ingxenyana yentengo yemikhiqizo yendabuko yemidiya yomphakathi. Cabanga ngakho.
Ungathembeki kuma-platform Platforms ukuze wenze konke umsebenzi
UWoward Gossage omkhulu wabhala "Akekho ofunda izikhangiso. Abantu bafunda lokho okubathandayo. Ngezinye izikhathi kuyisikhangiso. " Lokho kwakunjalo ezinsukwini zeposi ngqo, ukukhangisa kwephephandaba namaphephandaba, kodwa kusekhona nanamuhla. Eqinisweni, ngenxa yemvelo yamapulatifomu omphakathi, amagama manje anamandla kakhulu ekukhangiseni kunabo eminyakeni eyishumi eyedlule lapho ikhophi inyawo lunye ethuneni.
Abantu namuhla banqwabelana nemilayezo kuwo wonke amapulatifomu ezokuxhumana nabantu. Awukwazi ukucabanga ukuthi ukumane ubeke okuqukethwe ngaphandle lapha ku-Facebook, Twitter, Pinterest, Instagram, nezinye izinhlelo zokusebenza ezihamba phambili kuzokubona uqaphele. Wena usegwini lomsindo omhlophe. Umlayezo wakho ukwengeza lokho kuphela. Uzokhuphuka kanjani, futhi uzwakale? Uzosho ukuthini isitatimende? Sonke sibona izinkulungwane zemilayezo yokukhangisa nsuku zonke emafonini ethu, kepha sihlanganyela kuphela nabambalwa abakhethiwe. Awukwazi ukuthembela kulezi zindawo zokuxhumana zomphakathi ukuze uzenzele umsebenzi. Okuthumayo kubaluleke kakhulu kunalokho othumela khona noma ukuthi uyenze kaningi kangakanani.
Phuma. Uma ungenaso into ongayisho, ungangeze embuzweni omhlophe.
Ungasebenzi Ku-Silos
Izakhiwo zokukhangisa nezokukhangisa, kanye neminyango yokukhangisa ngaphakathi, ziphakathi. Yimvelo yebhizinisi; akukwazi ukugwema. Kodwa-ke, indlela le minyango ehlangana ngayo nsuku zonke ingaba nethonya elikhulu, ngokungafanele noma elihle, kumikhankaso yakho yokukhangisa ye-digital.
Uma uqala umkhankaso omusha we-digital, khuluma neminye iminyango. Iyini ukuhlela umnyango wezindaba? Ingabe kukhona ukuphrinta okukhulu nomkhankaso wangaphandle emisebenzini? Ngokungenisa emkhankasweni wakho we-digital, ungenza umphumela wokuphela ukhulu kakhulu kunabo ababili abasebenza yedwa. Mhlawumbe u-PR uhlela u-stunt ozobe nomthelela omkhulu ekwenzeni isabelo senhlalo.
Uma ufika ekuseni kakhulu futhi uhlanganyele, ungathola umthelela omkhulu wemali yakho.
Ungase ukwazi ngisho ukuchitha kancane futhi uzuze okuningi.
Ungafaki Izinhlelo Ezintsha Ngaphandle Kokuhle
"Bheka, i-app entsha ekhanyayo! Singawasebenzisa kanjani masinyane? "Omunye wamaphutha amakhulu amakhulu amaphuzu enza ngezinhlelo zokusebenza ezintsha uzama ukulingana nesigxobo sesikwele emgodini ojikelezayo. Lapho i-Vine iqalile kuqala, kunezinye izingcezu ezimbi kakhulu zokuqukethwe. Abazange baqonde umvini, futhi wabonisa. Uxolo GE, kodwa akekho owakhathalela isiqeshana se-6 wesibili se-logo yakho ekhishwe. Kwakunzima. Kodwa-ke, i-GE isifunde ukuthi yini ngempela iMivini engayenza, futhi iqhubekele ukuwina imiklomelo emifushane emizamweni yabo.
Okwamanje, umkhiqizo uhlabelela ukusebenzisa izinsiza zakamuva njenge-Meerkat, i-Periscope, i-Super, i-Zoom Social, ne-Graphiti. Abanye bazothola impumelelo. Iningi lizohamba futhi likhubeke ngoba alizange libone ukuthi kungani uhlelo lokusebenza lufanelekile kokubili umkhiqizo wabo, kanye nesisekelo sabathengi. Njengokufunda ulimi olusha, kuthatha isikhathi ngaphambi kokuba uqale ukukhululeka futhi uqonde ukuthi kwenzekani.
Ungaziphendulela kwezobuchwepheshe, kodwa Skimp on Resources
Iklayenti lakho, noma inkampani yakho, liye labona ukuthi idijithali ayinakunakwa. Akusekho okubi okudingekayo, futhi into encane emgqeni. Kodwa-ke, nakuba amaphrojekthi akho manje angathola imali eyidingayo, awukwazi ukukhokhela yonke imali yakho ngemuva kwetheknoloji nokuchitha imidiya. Ngeke ushiye imali ngemithombo oyodinga kakhulu.
Awukwazi ukuthembela kubafundi abangakhokhiwe ukwenza okuthunyelwe kwakho kwe-Twitter ne-Facebook. Awukwazi ukucela imenenja yomphakathi ukuthatha iziteshi eziningi, bese uchitha amahora angu-18 ngosuku ukuthuthumela kuze kuphele. Futhi awukwazi ukuzenzakalela izinhlelo ezidinga ukuthintwa komuntu siqu. Lapho ama-brand asebenzisa abaphenduli bezimoto ezenzweni zenhlalo, imiphumela ingahle ibe yinto ehlekisayo, noma ehlazeka phansi. Sebenzisa imali ngethalenta, futhi utshale abantu, amasu, nesikhathi. Uzokhula kusuka kule mpumelelo, futhi futhi, ube nemali engaphezulu ongayisebenzisa esikhathini esizayo.