I-AIDA isichazamazwi esakhiwe ngo-1898 ngokuphayona iphayona E. St. Elmo Lewis. Ichaza izinyathelo umthengi ozobhekana nazo ngaphambi kokunquma ukuthenga umkhiqizo noma isevisi. Isichazamazwi simelela ukunakwa, Intshisekelo, Isifiso, nesenzo. I-AIDA imodeli isetshenziselwa kabanzi ekukhangiseni nasekukhangiseni ukuchaza izinyathelo noma izigaba ezenzeka kusukela emzuzwana wokuqala umthengi uyazi umkhiqizo noma umkhiqizo ngesikhathi esifanele ukuthengwa kwenziwa.
Kungani isibonelo se-AIDA sibalulekile ekukhangiseni
Njengoba kunikezwe ukuthi abathengi abaningi baqaphela imikhiqizo ngokusebenzisa ukukhangisa noma ukuxhumana kwezokukhangisa, imodeli ye-AIDA iyasiza ukuchaza ukuthi umlayezo wokukhangisa noma wokuthengisa ukubandakanya kanjani futhi uhilela abathengi ekukhethweni komkhiqizo. Empeleni, i-AIDA imodeli iphakamisa ukuthi imilayezo yokukhangisa idinga ukufeza imisebenzi eminingi ukuze ihambise umthengi ngokusebenzisa uchungechunge lwezinyathelo ezilandelanayo kusukela ekuqaphelisweni komkhiqizo kuya kwesenzo (ie, ukuthenga nokusetshenziswa). Imodeli ye-AIDA ingenye yezindlela zokukhonza ezide kakhulu ezisetshenziselwa ukukhangisa ingxenye enkulu ngoba ngenkathi umhlaba wokukhangisa ushintshile, imvelo yomuntu ayikho.
Ukunakwa
Isigaba sokuqala senqubo yokuthenga kwenza umthengi aqaphele umkhiqizo. Umsebenzi womdayisi wukuthi abambelele ngokucophelela lokho okumele akwenze ukuze bakwazi ukulondoloza ithuba lokuzibandakanya isikhathi eside ukuze banesithakazelo.
Ezinye izinguqulo ze-AIDA zibhekisela esiteji sokuqala njenge "Ukuqwashisa," okusho ukuthi i-prospect ithola izinketho. Lesi yisiteji uzothola amathemba amaningi abandakanyekile uma ubanda ukubizela .
Inzalo
Ukuze uphuthukise amathemba kuze kube sesiteji sesibili, kufanele uthuthukise Inzalo yomthengi ongakhona kumkhiqizo noma enkonzweni.
Lokhu ngokuvamile lapho imishwana yenzuzo ifika kakhulu ekudlalweni. Abathengi abaningi basebenzise ngempumelelo indaba yokubhala indaba ngokuzithoba kwabo ukuze bazuze amathuba abo. Uma ungakwazi ukuphakamisa intshisekelo eyaneleyo ngokuvamile ngokuvamile ungathola ithuba lokuzinikeza aphoyintimenti, ngesikhathi lapho ungahambisa khona ithemba ekuqhubeni inqubo yokuthengisa.
Isifiso
Esigabeni sesithathu se-AIDA, amathemba ayaqaphela ukuthi umkhiqizo noma isevisi iyinto efanele futhi izobasiza ngandlela-thile. Abathengisi bangaletha amathemba kule phuzu ngokuhamba ngezinzuzo ezijwayelekile ezinzuzo ezithile. Ngokuvamile lokhu kufaka phakathi ukusebenzisa ulwazi oluhlelwe ngamakholomu ngesikhathi sokuqala okuvumela ukuthi uhlehlise kahle i-pitch yokuthengisa. Khumbula ukuthi kunezigaba ezahlukene zesifiso. Uma i-prospect nje izwa nje isidingo esincane somkhiqizo (noma siyibona njengesidingo kunesidingo) angase anqume ukuthenga ngokushesha, uma kunjalo.
Isenzo
Isigaba sesine nesokugcina se-AIDA sithatha uma isinqumo sithatha ukuthatha isinyathelo esidingekayo ukuze sibe ikhasimende. Uma uthatha ithemba ngalezi zinyathelo ezintathu zokuqala (futhi uphendule ngokufanele noma yikuphi ukuphikisana), lesi sigaba ngokuvamile sivela ngokwemvelo. Uma kungenjalo, kungase kudingeke ukuba wenze ithuba lokusebenzisa ngokusebenzisa amasu okuvala .