Ezinye Izibonelo Zokuthengisa B2B
Ukuthengisa kwe-B2B ngokuvamile kuthatha uhlobo lenkampani eyodwa ethengisa izinto noma izingxenye kwenye. Isibonelo, umenzi wesondo angase athengise izimpahla zakhe kumkhiqizi wemoto.
Abadayisi bavame ukuthengisa imikhiqizo yabo kubadayisi, abese bephendukela bese bethengisa kubathengi. Ama-Supermarket yizibonelo zakudala: Bathengela ukudla kubathengisi abaningi bese bewathengisa ngentengo ephakeme kubantu ngabanye.
Ukuthengisa kwebhizinisi kuya kwebhizinisi kungahlanganisa nezinsizakalo. Abameli abathatha amacala amaklayenti ebhizinisi, amafayili e-accountant abasiza izinkampani ukuba zenze izintela zabo, kanye nabacebisi bezobuchwepheshe abakha amanethiwekhi kanye ne-imeyili yizo zonke izibonelo zabanikezeli bezinsizakalo ze-B2B.
B2B vs. Sales B2C
Ukuthengisa i- B2B kuhlukile ku-B2C ngezindlela eziningi. Okokuqala futhi okuphambili, uzobe usebenzisana nabathengi abaqeqeshiwe noma abaphathi bezinga eliphezulu uma uzama ukwenza ukudayiswa kwe-B2B. Laba abathengi benza ukuhamba kwabo kutholakale ekusebenziseni okuhle kakhulu okuvela kubathengisi futhi bayakujabulela. Abaphathi bezinga eliphakeme bangase bahlanganise ama-CEO ezinkampani ezinkulu.
Kunoma yikuphi, ukuthengiswa kwe-B2B kuvamise ukubiza izinga eliphakeme lobuchwepheshe kunezokuthengisa kwe-B2C.
Kuzodingeka ugqoke futhi uziphathe ngokwemvelo ukuze uphumelele. Ukuthengiswa kwe-B2B kudinga ukuthi ukwazi ukuthi ungabhekana kanjani nabalindisango njengabamukelayo kanye nabasizi ukuze ukwazi ukufinyeleleka ekuhlosweni kwakho, umuntu ogcina igunya lokuthengisa.
Lapho Usebenzisana Nabathengi
Uma usebenzisana nabathengi abachwepheshe, kubakho ukukhumbula ukuthi iningi lazo lithole ukuqeqeshwa okujulile endleleni yokusebenza ngayo-futhi kubone-abathengisi.
Ukuthengisa amaqhinga angase asebenze kahle nabathengi ngabanye, abavame ukuhluleka nabathengi abazokubona ufika amakhilomitha. Abathengi bayazi kahle ukuthi bangasebenzisa kanjani abathengisi, futhi bazovame ukuzama amaqhinga afana nokwehliswa ngethemba lokuphikisa amanani angcono avela kuwe kumkhiqizo.
Lapho Usebenzisana Neziphathamandla
Ukusebenzisana nabasebenzi kunomdlalo ohlukile webhola. Abenzi bezinqumo zeC-suite bangasabisa kakhulu. Ngokuvamile abantu abamatasa kakhulu ngakho ngeke bakujabule uma bezwa ukuthi uchitha isikhathi sabo. Kufanele wazi kahle kuzo zonke izici zomkhiqizo wakho ukuze uphendule ngokushesha futhi kalula noma yimiphi imibuzo oyifunayo. Awukwazi ukusho, "Ake ngibuyele kuwe ngalokho," ngoba isikhulu singeke sithathe ucingo lwakho noma sivule umnyango kuwe okwesibili. Njengoba kunjalo, ungalahlekelwa ukudayiswa.
Kufanele wenze ucwaningo lwakho kusengaphambili esikhathini esilindelekile. Qonda lokho akwenzela inkampani, ukuthi uyayenza kanjani, futhi uqonde ngokuqinile imikhiqizo noma izinsizakalo zenkampani. Uzofuna ukulungele ngokuphelele kubanikazi abasebenza ngolwazi lwakho ngemisebenzi yabo ngesikhathi sokuboniswa kwakho kwezokuthengisa.