Indima yososayensi wedatha isesidingo esishisayo ngokushiyeka okufakwe kule nhlangano evelayo, ebalulekile okulindelwe iminyaka.
Izinhlangano zisebenzisa imali eningi ngonyaka ukufaka isofthiwe yokubamba, ukugcina nokuhlaziya idatha. Iminyango yokuthengisa iyanda ngokugcwele abachwepheshe bezobuchwephesha, abasebenzisa idatha-ntengo ngokwezindleko zokudala.
Izwe lebhizinisi yizwe eligxilwe idatha, kodwa kubalulekile ukuqaphela ukuthi idatha ayiyona ukuphela kwayo. Njengazo zonke ezinye izinto esizithola emsebenzini wethu, idatha iyithuluzi eligcwele isithembiso. Ngesandla esifanele ngezindlela ezifanele, amandla okudatha ukusekela izinqumo aphawulekayo.
Kodwa-ke, ungazitholi inkolelo yamanga yokuthi ukuzuza nokuhlaziya idatha akuyona ingozi. Masiphakamise kancane i-polish kude nomqondo wedatha njengomsindisi webhizinisi kanye nosizo ukukhomba ezinye zezingcupho ezingase zivele kulolu hlelo olusha.
Ukuboniswa kwangaphambili kusengaphambili.
Izinselelo ezinkulu ezingu-6 Abaphathi Nezinhlangano Bambene Nedatha:
1. Imfanelo yedatha ivame ukuhlupheka. Ngenkathi sijwayele ukucabanga ngekhwalithi kumongo wezinto ezibonakalayo noma imikhiqizo, kuvela ikhwalithi yedatha kuyinkinga yempahla yonke imishini sonke isikhathi.
Idatha egcinwe ezinqolobaneni ezihleliwe noma amakhompiyutha ngokuvamile aphelele, angahambisani noma aphelelwe yisikhathi. Kungenzeka ukuthi ubelokhu uthola ekupheleni kokuthola kwesibonelo esilula senkinga yemfanelo yedatha.
Abaningi bethu bangakhumbula ukutholwa kwe-mail emibi evela kubathengisi ababhekiswe kwezinye izinguqulo ezahlukene noma ezahlukene kakhulu zegama lethu langempela.
I-database ye-marketer iqukethe amarekhodi aphindaphindiwe ngekheli lethu kanye nokupela okuphambene, okuphambene nokungafani kwegama lethu. Siphinde sithumelele i-imeyli ephindaphindiwe njenge-junk, futhi umdayisi ufaka izindleko ezengeziwe ngokwefomathi yokunyathelisa nokuthumela konke ngenxa yenkinga elula yekhwalithi yedatha. Gcwalisa leli phutha ngamakhulu amaningi noma izinkulungwane zamarekhodi futhi leli phutha elincane lekhwalithi yedatha liphenduka ngokubiza.
Inkinga yekhwalithi yedatha ikhula ngokubaluleka njengoba silwela ukwenza izinqumo ngamasu, izimakethe, nokukhangisa eduze nesikhathi sangempela. Ngenkathi i-software nezixazululo zikhona ukusiza ukuqapha nokuthuthukisa ikhwalithi yedatha ehleliwe (efomatiwe), isixazululo sangempela ukuzinikela okuphawulekayo, kwenhlangano-jikelele ukuphatha idatha njengempahla ebalulekile. Ngokwenzayo, lokhu kunzima ukufeza futhi kudinga isiyalo esingavamile nokusekelwa kobuholi.
2. Sisebenza ngokukhipha idatha. Idatha isendaweni yonke enhlanganweni. Cabanga ngemininingwane yamakhasimende. Iningi lezinhlangano zinekhono ekutholeni ulwazi ngamakhasimende namathemba.
- Ukumaketha iqoqa idatha evela kubantu abaya emicimbi yebukhoma noma yewebhu noma abalayisha okuqukethwe.
- Abaphathi basebenzisa idatha ukusekela noma ukuchaza amasu amasha.
- I-Sales iqoqa idatha mayelana namakhasimende abandakanyekayo kwinqubo yokuthengisa.
- Ukwesekwa kwamakhasimende kuthatha ulwazi mayelana namakholi nokuxoxisana kwengxoxo.
- Amaqembu okuphatha athola idatha namamethrikhi angukhiye wekhadi lokubhala.
- Idatha yekhasimende isetshenziselwa ukubalwa ngezinjongo zokukhokha kanye nekhwalithi kanye namaqembu wokuqonda kwamakhasimende ukuze kuqaphele ukwaneliseka kwamakhasimende .
Sithatha ulwazi lwekhasimende ezinhlobonhlobo zezinhlelo ezahlukene zesofthiwe, futhi silondoloza idatha ezinhlobonhlobo zokugcina idatha. Inkampani eyodwa ye-Global Fortune 100 yaqaphela ukuthi amaphesenti angu-10 yedatha yamakhasimende abo yayibanjwe ngabasebenzi emakhompyutheni abo ezindaweni ezipredishithi. Enye inhlangano ivame ukuvotela abameleli babo bokuthengisa idatha yedatha yebhizinisi ngaphambi kokusebenzisa imikhankaso yokukhangisa.
Njengomkhumbi ohamba olwandle oboshiwe esikhwameni sokuphumula ngemva kokuba umkhumbi wakhe uphuze, kukhona amanzi kuyo yonke indawo, kodwa hhayi uphonsa ukuphuza.
Sinenkinga efanayo emabhizinisini ethu. Idatha ikuyo yonke indawo, futhi ngokuya kwedatha iyatholakala kusuka kokudla komphakathi nokusesho ngesikhathi sangempela. Uma idatha ingatholakali kalula noma, uma sinemininingwane ephindaphindiwe noma engaphelelanga, asikwazi ukuyisebenzisa ngenjongo yayo ehlosiwe.
Izinhlangano ezikhulayo zihlanganisa izinhlelo zokusebenza zesofthiwe ezingafani futhi zenze inqubo yokuqoqa nokuhlanganiswa kwedatha kulo lonke ibhizinisi. Ngokuhambisana nekhwalithi yedatha, noma kunjalo, lo mzamo uyabiza, uchitha isikhathi futhi awupheli.
3. Inamba yemininingwane iyanda. Senza idatha eyengeziwe ngokuhamba okunzima ukuyiqonda. Ochwepheshe basikisela ukuthi njalo eminyakeni emibili (futhi ehlehla) sidala idatha eyengeziwe kunayo yonke emhlabeni emhlabeni yonke imiphakathi.
Iningi lale datha elisha alihlelekile, ngokuhambisana noluhlobo lwedatha olwenziwe kahle kwizinhlelo zethu zesofthiwe nezicelo zesisekelo sedatha. Isibonelo, wonke ama-tweets mayelana nomkhiqizo wakho noma umkhiqizo akhombisa ukuthi ingcebo engase ibe yimbono, kodwa le datha ayilungiswanga, okwandisa ukuyinkimbinkimbi kokuyithatha nokuyihlaziya. Ngenkathi kunezinhlinzeko eziningi ze-software ukusiza ngale nselele, idatha engaqinisekisiwe imelela isifufula esisha sezinto ezibonakalayo zokucubungula, nazo zonke izinkinga eziyinkimbinkimbi nezindinganiso ezikhulunywe ngazo kulesi sihloko.
4. Udoti-ngaphakathi, udoti. Isofthiwe yokuhlaziya idatha idlula nje uma idatha isondla. Intambo evamile kulo magazini we-leveraging idatha ngenzuzo iyinkhwalithi. Nakuba amafemu amaningi atshayela amadola amakhulu emisebenzini enamandla ye-data-crunching, idatha eqoqayo iholela ezinqumweni ezingalungile. Qaphela ngokungathembeki ngokungazenzisi ukukhishwa kwemiphumela yokuhlaziywa kwedatha. Kufanele uqiniseke ukuthi ungathemba idatha esetshenziselwa ukuhlaziywa.
5. Samukela ukukhipha kwedatha njengokuhlaziya, kepha akunjalo. Eqinisweni, ukuhlaziywa kwedatha kaningi kubonisa ukuhlanganiswa, hhayi ukuhoxiswa! Kulula ukuwela esicupheni sokuthembela ekuphumeni kwedatha ukuhlaziywa nokudidanisa ukuhlanganiswa ne-causation.
Ukuhlangana kubonisa ubuhlobo, kodwa akusho neze ukuthi izimbangela B. Ukusungula ubudlelwane obangela ukuhlukunyezwa yi-nirvana ekwenzeni izinqumo eziqondile neziqondayo. Kuyinto enzima kakhulu ukufakazela. Uma ukholelwa ngokukhululekile okukhiphayo futhi uthathe ubuhlobo obuseduze lapho kungekho khona khona, izinqumo zakho zizophutha.
6. Ukukhathazeka kwethu okucatshangelwayo kukhuliswa uma kuziwa ekuhloleni idatha. Njengomsayense owodwa ohlakaniphile wedatha owake wathi, "Ekupheleni kokuhlaziywa okunzima kakhudlwana nokuphelele kwedatha, isintu sisadingeka ukuba senze okuthile futhi senze isinqumo." Futhi lapho sifinyelela kulelo phuzu lapho kufanele sihlolisise incazelo yokuhlaziywa kwedatha, ukuzithemba kwethu kudlalwa. Abaningi bethu bathambekele ekuthembeni noma ekuthembekeni kwedatha esekela izikhundla zethu nokulindela kanye nokucindezela idatha ehlukile. Sithemba futhi idatha emithonjeni esiyithandayo noma, sincike kudatha engcono kakhulu. Zonke lezi zinselele zinezinselelo ezinselele kanye namathuba okuphutha okuvela ekuhlaziyweni kwedatha yethu.
Indlela Oqala Ngayo Ukulinganisa Idatha Yokusetshenziswa Kwakho Njengomphathi:
Ukuthuthukisa isu lwedatha yebhizinisi kubaluleke kakhulu kuwo wonke amabhizinisi, kodwa kungaphezu kwalesi sihloko. Esikhundleni salokho, nansi imibono eyisikhombisa ongayisebenzisa njengomphathi ukuthuthukisa ukusetshenziswa kwakho kwedatha kwisinqumo sakho sansukuzonke.
1. Ukuqaphela nokunciphisa amathuba okuba nenkani . Funa ulwazi olwandisa isithombe noma ukungqubuzana nedatha phambi kwakho. Khuthaza umbukeli wangaphandle ukuthi ahlole ukucabanga kwakho nxazonke kwedatha.
2. Qinisekisa ukuqonda kwakho kokuphathwa kwedatha. Kunemithombo eminingi eningi yamahhala kuwebhu, futhi izinhlangano eziningi zinikeza ama-seminar noma ama-workshops ku-analytics yedatha kanye ne-intelligence yebhizinisi. Amanyuvesi amaningi athengise izifundo zalo mkhakha okhulayo. Qhubeka uqinisa amakhono akho.
3. Zibuze noma ithimba lakho, "Yimiphi idatha esiyidingayo ukwenza lesi sinqumo?" Ngokuvamile, sincike kudatha eseduzane futhi siyasigcina isidingo sokufuna idatha eyengeziwe ukuqedela isithombe.
4. Qaphela ngokuphawulekayo umehluko phakathi kokuhlanganiswa kanye ne-causation . Njengoba kuchazwe ekuqaleni, ukudideka kokubili kuyingozi yokungena enobungozi yokwenza izinqumo.
5. Quality - hlola idatha yakho. Uma inkampani yakho ingenayo ikhwalithi yedatha noma ukuzibophezela kokuphatha kwedatha, faka isikhathi sokuhlola idatha yakho ngamaphutha asobala, kufaka phakathi amarekhodi aphindaphindiwe, angaphelele noma angalungile. Kunezinhlelo eziningi zesofthiwe ezitholakalayo ezentengiso noma ukusekela lo msebenzi kanye namafemu amaningi athola ulwazi lobuchwepheshe bezocwaningo ukuze abuze futhi ahlole ikhwalithi yedatha. Futhi, cabangela abahlinzeki benkonzo yangaphandle abangasiza ekuhlanzeni idatha kuwe. Okubalulekile, gxila ekuthuthukiseni ngokuqhubekayo ikhwalithi yedatha yakho.
6. Memezela ikhwalithi yedatha enamandla kanye nemizamo yokuphatha yonkana yakho. Lo msebenzi uye waba yisizinda se-IT noma ochwepheshe bezobuchwephesha, kodwa idatha inekhono lokusebenza njengecebo elihle. Yonke imenenja kumele inakekele ikhono labo eliqinile lokusebenzisa idatha engcono yokuthatha izinqumo nokuqalwa kwamasu .
7. Engeza ithalenta lobuchwepheshe ne-data-savvy eqenjini lakho. Iminyango yokuthengisa nokukhangisa iyaqonda amandla okubandakanya abantu abanekhono kwezobuchwephesha zakamuva futhi abanekhono lokuhamba ngezinselele eziningi zemininingwane ezichazwe kulesi sihloko. Ubuchwepheshe nedatha asisekho isizinda noma umthwalo womsebenzi owodwa ebhizinisini.
Okubalulekile:
Amafemu kanye nabaphathi abafunda ukusebenzisa idatha yokwenza izinqumo ezithuthukisiwe bayonqoba emakethe. Lezi zinhlangano zizokwazi ukuqapha nokuphendula ezimweni ezishintshayo kanye nezidingo zamakhasimende ezivela ngokushesha kunabancintisana nabo abaphikisayo. Bayoba ngabokuqala ukuqoqa ulwazi oluvela engxoxweni yezokuxhumana zenhlalo, futhi bayothola impi yokwazi nokubandakanya amakhasimende ezingeni elijulile-konke okusekelwe kudatha. Lokhu akuyona i-fad, kodwa kunengqondo entsha yokuphatha nokuncintisana ezweni lanamuhla. Vele uqaphele izingibe kulolu hambo.