Lezi zinsuku, kubonakala sengathi kuneziqhumane zezindaba eziphuthumayo ku-TV hhayi njalo ngenxa yezimo eziphuthumayo. Ngisho nesimiso sesithupha 6 i-newscast yendawo igcwele izindaba zezindaba ezibonakala sengathi zinamahora ambalwa ubudala.
Ngenkathi ubuchwepheshe buwenza kube lula ukuthola ulwazi emphakathini ngokushesha, akusona kuphela isizathu ababukeleyo abanconywa ngokushicilelwa kwezindaba ezingapheli. Kunezinye izizathu ezintathu ezitholakala kakhulu ezindabeni ze-TV.
Isidingo se-TV News ukuze sihlale singasebenzi
Cabangela izenzakalo ezingu - 12 ezishintshe ukushicilelwa kwezindaba . Kwabaningi babo, i-TV yindlela engcono kakhulu yokuthola ulwazi.
Ngisho nokucabangela ukuthi abantu abaningi babe nokufinyelela kwe-inthanethi ngesikhathi kuhlaselwa ngamaphekula ngo-9/11 ngo-2001, i-TV yanikeza ukubukeka okunzima kunayo yonke idrama esabekayo esasiyibona. I-intanethi yayinezithombe kuphela, ividiyo yama-primitive namabhodi omyalezo wesitayela esidala wokubelana ngemicabango nemibono.
Konke lokho kushintshiwe. Namuhla, ababukeli bangathola konke abakudinga ku-intanethi, kufaka phakathi ividiyo ebukhoma. Okushiya amanethiwekhi we-TV neziteshi ezama ukuthola amawebhusayithi amaningi nezindawo zokuxhumana zomphakathi ezinikela ngokufanayo (uma kungenjalo).
Ngenkathi amanethiwekhi neziteshi zinezikhalazo zabo eziku-intanethi, zisenza inqwaba yezimali zabo ngokukhangisa kwe- TV emoyeni.
Lokhu kusho ukuthi basinde, badinga ama-eyeballs abukele i-TV. Indlela engcono kakhulu yokuncintisana nezindaba zomsakazo ngokuzenzekelayo iwukulingisa isici "samanje" sezindaba.
Mhlawumbe ukubulawa kwenzeke emahoreni angu-15 edlule, kodwa uma amaphoyisa engaboshwa, ukugxila kwendaba kungaba "I-Breaking News: Umbulali Usasebenza," esikhundleni se-"Cleveland Man Found Found Down Night " .
Ucwaningo lubonisa abantu abafuna izindaba ngokushesha
Kulesi sikhathi sokuthokozisa okusheshayo, akumangalisi ukuthi wonke umuntu ufuna konke okwamanje, kusukela ekhoneni eliyingqayizivele lekhofi e-Starbucks ukuze izibani zibuyele ngesikhathi sokuphelelwa amandla kwamandla esivunguvungu sasebusika. Abantu abacabangi ukuthi kufanele balinde izindaba.
Ukucwaninga kweqembu lokugxila kubonisa ukuthi ngokuvamile, isiteshi noma inethiwekhi ebhekwa njengeyona engcono kakhulu ekugubheni izindaba eziphuthumayo ingalindela ukuba inombolo eyodwa kokulinganisa kwe-Nielsen .
Isikhungo esiphezulu noma inethiwekhi ithola amalungelo okugabisa futhi ingaveza imali yokukhangisa eminye yezilaleli zayo ezinkulu. Ngakho-ke, imali isendleleni, uma kuphela izindaba eziphuthumayo zingatholakala.
Ababukeli abanokuqonda bangakwazi ukubona okuningi kwezindaba eziphuthumayo. Noma ngabe indaba idala kakhulu ukuze ingaphuli, noma ingabalulekile kakhulu. Esikhathini esedlule, umgwaqo omkhulu wendiza-bender edolobheni elikhulu elilimaza akekho owenzile emoyeni. Manje, ungathola i- anchor yezindaba ngokuphefumula echaza is scene, ngombhalo omkhulu othi "I-Breaking News: Highway Headache" ngezansi kwesikrini.
Izindaba Zezindaba Zingaba lula Ukumboza
Kukhona esinye isizathu obona izindaba ezithinta kakhulu - kulula ukumboza. Yebo, othile osesithombeni kufanele alalele isithwebuli samaphoyisa. Kodwa emva kwalokho, kungukuhamba okusheshayo esiteshini futhi intatheli wezindaba inendaba yakhe yosuku.
Iziteshi eziningi zendawo zikhiqiza izindaba zezindaba eziningi kunanini ngaphambili, njengemiboniso yasekuseni egcina amahora, izindaba emasontweni ngaphezu kwendabuko yesithupha nesikhombiso sezinsuku eziseduze. Iziteshi zezindaba zekhamera njenge-CNN inegeyimu yezindaba ezingu-24/7 ukugcwalisa.
Ukuthola izindaba eziphukayo kuyindlela elula yokwenza okuqukethwe. Yingakho ubona iziteshi zendawo kanye no-CNN behlala nendaba isikhathi eside. Ingqungquthela kungenzeka ukuthi yanyamalala amahora adlule, kodwa uma nje unayo ikhamera ye-TV ebukhoma ekhomba umonakalo, intatheli ingahlala emoyeni futhi ikhulume nomsindisi ngemuva kokusinda.
Ukunikeza umnyango wezindaba ukuphula izindaba kulula kakhulu kunokuzama ukukhiqiza ukubika okuphenywe ngamaminithi angu-60 . Lezo zindaba zingathatha izinyanga ukucwaninga, ukubhala nokukhiqiza. Ukushayela ukushayisana kwemoto kuthatha umzamo omkhulu kakhulu.