I-imeyili iphinde inikeze amandla okukhiqiza okuholela, ngoba izinkampani zingathenga uhlu oluthile lokuthengisa lwe-imeyili lenkampani noma zikhokhe ukukhuthaza inkampani kuma-imeyili awo wokuthengisa. Abaningi bezohwebo batusa ukuthi izinkampani zisebenzisa okungenani izindlela eziyi-10 zokukhiqiza ezihlukene zokuqinisekisa ukuthi amapayipi abo ahlala egcwele.
Ikhwalithi Yibalulekile njengokulingana
Ngenxa yokuthi isizukulwane esiholela phambili yisinyathelo sokuqala senqubo yokuthengisa , kokubili ikhwalithi nobungako yizici ezibalulekile. Imikhombandlela yekhwalithi iholela ekutheni umthengisi unethuba elihle lokuvala, okusho ukuthi kumele okungenani babe namathuba okuba amakhasimende. Uluhlu olulodwa lokuhola luzoba nenqwaba ye-junk ehola - abantu abangafanelekile ukuthenga umkhiqizo ngesizathu esithile - kodwa encane iphesenti yomzila omubi, abathengisi besikhathi esincane bayothatha ngenkathi becubungula lolu hlu. Ukubaluleka kubalulekile ngoba ngisho nomthengisi ophethe uhla lwe-100% omuhle ngeke akwazi ukuvala zonke zazo.
Umthengisi onemihlahlandlela engu-100 emihle angase akwazi ukuqoka abantu abangu-10, okungenani kuzo-4 kuzovala ukuthengiswa. Ngakho-ke, uma umdayisi enesilinganiso sokuthengisa okungama-40 ngenyanga, uzodinga umhola omuhle ka-1000 ngenyanga ukuze enze inombolo encane edingekayo yokuthengisa.
Inqubo ngayinye yokukhiqiza ejwayelekile ibuye ibe ne-tradeoff phakathi kwekhwalithi nokulingana.
Isibonelo, ifomu lewebsite yenkampani ukuthi izivakashi zingagcwalisa ukucela ucingo lizokwenza ukuhola okusezingeni eliphezulu - lezi zivakashi cishe zizothenga ngoba zinesithakazelo ngokwanele ukuze zifune ukuzwa okuningi - kepha mhlawumbe ngeke ukhiqiza eziningi zokuhola. Ngakolunye uhlangothi, uhlu oluholayo olusekelwe ohlwini lwama-newsletter lokubhalisa kusuka kwenye inkampani lungase luveze okuningi, kodwa ngeke lube nesithakazelo noma lufaneleke. Le-tradeoff ingenye isizathu esenza izinkampani zihlakaniphe ukusebenzisa izindlela eziningi zokuhola.
Izinsizakalo Zokukhiqiza
Ama-ejenti amaningi wokukhangisa anikeza izinsizakalo zokuhola ezihamba phambili zebhizinisi ezingafisi ukuthuthukisa izinhlelo zabo. Lawa ma-ejensi azoba nenethiwekhi yezinkampani kanye namawebhusayithi asetshenziselwa ukuthuthukisa amabhizinisi ayo amaklayenti. Uma isivakashi sibonisa isithakazelo kumakhasimende e-ejensi, ama-passes agesi abuyela emuva kumakhasimende. Ngokuvamile ama-ejensi azokhuthaza amakhasimende abo ngokusebenzisa uhla lwemibhalo noma uhlu lwabahlinzeki, futhi uma isivakashi sicelela isabelo sesevisi ethile, i-agency ixwayisa iklayenti efanelekile. Ama-ejenti amaningi azovumela amakhasimende ukuthi acacise uhlobo lomzila abangathanda ukuwathola. Isibonelo, inkampani ingase ikhethe ukukhawulela ukuholela endaweni ethile.
Izinjini zokusesha nazo zinikeza izinketho zokuhola eziholela phambili. Noma yiliphi ibhizinisi elinamawebhusayithi lingabonakala kuhlu lwezinjini zokusesha zokuhlola okuhlobene, futhi izivakashi zingakwazi ukuchofoza isixhumanisi futhi zithathwe kuwebhusayithi yenkampani. Kodwa-ke, ezinye izinjini zosesho nazo zinikeza inketho yokukhokha ngokukhokha ngakunye. Izinjini zokusesha zixhumanisa newebsite yenkampani ngaphezulu kwefomu lemiphumela yokusesha, okwenza kube lula ukuthi amakhasimende angase akhethe ukuvakashela leyo website. Kodwa-ke, lapho isivakashi sicindezela isixhumanisi izinkokhelo zenjini yokusesha leyo nkampani imali encane, ngokungafani nezinhlu zamahhala 'ezijwayelekile'. Izinkampani ezisetshenziselwa ukukhangisa nge-pay-per-click zikwaziswa ukuthi zihambe ngokucophelela ekuqaleni, njengoba umkhankaso ophumelele kakhulu ungaqeda ukubiza okungaphezulu kakhulu kunalindelekile!