I-USP enhle iyindlela enamandla yokuhlukanisa umkhiqizo wakho kumncintiswano. Amathemba amaningi nje aboni umehluko omkhulu emkhatsini wemikhiqizo ehlukene emkhakheni wakho wezemboni, ngakho-ke bazokhetha ukuthi yikuphi okuthengayo ngokusekelwe entengo - hhayi isimo esihle kuwe! Ukuba ne-USP eqinile kuthatha umkhiqizo wakho ngaphandle kwesigaba sokwempahla futhi uyiguqula ibe into enenani elingaphezu kwalokho okunikezwa umncintiswano.
Ukuthola i-USP efanele
I-USP engcono kakhulu yesimo sakho ayisobala ngaso sonke isikhathi. UCharles Revson, umsunguli we-Revlon, udumile wathi "Sithengisa ithemba, hhayi ukuzenzela." Uma ukhetha i-USP yakho kufanele uhlole ukuthi amakhasimende akho amele ukuzuza kumkhiqizo noma isevisi yakho, bese ubeka i-USP yakho kuyo yonke indawo.
Esinye isici okufanele sicatshangelwe ukuthi i-USP akumele ibe yedwa kuphela, kufanele ibaluleke futhi iqiniseke kumakhasimende akho ayoba khona. Isibonelo, uma uthengisa iwashi eliyi-watch enkulu kunazo zonke emakethe futhi amathemba akho wonke athetha amawashi amancanyana, bese wenza ubukhulu be-watch yakho i-USP ngeke ikunikeze izintandokazi.
Thola enye ikhwalithi eyingqayizivele - ibhethri lakho lokubuka lilula kakhulu ukushintsha kunamawashi afanayo? Ingabe usebenzisa izinto eziphakeme? Ingabe unikeza isiqinisekiso esingcono kakhulu embonini? Ingabe inqubo yakho yokukhiqiza ikuvumela ukuba unikeze ukubukela ngentengo engezansi komncintiswano, ngaphandle kwekhwalithi yokunikela?
Izinkampani eziningi zisebenzisa i-USP ngesiqubulo sabo.
Isibonelo, thatha isiqubulo sikaMilky Way, esithi "Okumnandi ongadla phakathi kokudla ngaphandle kokonakalisa ukudla kwakho." Kuyisitatimende esicacile sokuthi i-Milky Way imigoqo ihluke kanjani kwezinye izitsha ze-candy: ngeke zigcwalise futhi ziphule ukudla kwakho. Cabanga ukuthi isichazamazwi sakho senkampani siphinde sifanelekele njengesisekelo se-USP enhle. Uma kunjalo, ke i-USP yakho inenzuzo enhle: kungukuthi amakhasimende namathemba cishe bezwe izikhathi eziyinkulungwane futhi bangakwazi ukuyikhumbula ngenhliziyo, ngakho-ke kuzomathela nabo.
Ezinye izinkampani zinenkathi enzima ukuthola i-USP enhle ngoba bayazi ukuthi umkhiqizo wabo awusizo kakhulu emakethe. Abathengisi be-Smart bangakwazi ukuphendula lokhu futhi baveze ukuthi ukukhubazeka okubonakalayo kunenzuzo ngempela. Isibonelo sokuqala yinkampani yokuqasha imoto e-Avis, owaqala kude ngemuva komncintiswano wayo onamandla uHertz. I-Avis iqalile umkhankaso omusha wesikhangiso esekelwe kuzungeze isiqubulo esithi "Singabantu ababili. Sizama kanzima, "futhi isabelo sayo semakethe kathathu eminyakeni emine nje.