Ukuhamba indima yomthengisi ngendima yokuphatha yokuthengisa kuyinkimbinkimbi kunoma yiziphi izimo. Ukuziphatha nezimo zengqondo abadayisi abakhulu ababelana ngazo zihluke ngokuphelele kulabo abenza umphathi omkhulu, futhi lokho kungaba nzima ukwamukela.
Wonke umuntu unqabile ngokwemvelo ukuguqula (njengoba wonke umuntu othengayo owaziwayo uyazi) futhi uma uhlale unemiphumela ephumelelayo kakhulu kusuka ekuziphatheni ezithile uzoba nesikhathi esibi nakakhulu ukuzishintsha emikhondweni emisha futhi engafundiwe.
Lapho umthengisi ephakanyiswa ukuze aphathe ithimba lakhe lokuthengisa elidala, ukuguqulwa kuyinkimbinkimbi nakakhulu. Umthengisi obhekene nombuzo cishe useyilungu lethimba okungenani iminyaka embalwa. Usebenza njengalingana nabantu ababika kuye manje. Amathimba amaningi okuthengisa ahlala esondelene kakhulu futhi ehlangene ngemva kwamahora ebhizinisi, ukuhlangana ndawonye ukuziqhenya ngokuthengisa okukhulu nokugcizelela abaqashi abangenalutho. Ngakolunye uhlangothi lwama-spectrum, amaqembu okudayisa angaba nokuncintisana kakhulu futhi abathengisi ngabanye bangase bangathembi - esimweni esinzima kunazo zonke, bangase benze konke okusemandleni abo ukuze bahlukane .
Uma ubuhlobo obuseduze namanye amalungu eqembu lakho lokuthengisa, bese uba umphathi wabo uzokuphoqa ukuba ushintshe lobo buhlobo ngendlela enkulu.
Njengomphathi wabo omusha, kuyobe kungalungile ukuthi ujoyine ithimba ngokuhlekisa inkampani noma ukususa inhlebo yehhovisi. Kufanele uhlangane nelungu ngalinye lethimba elilodwa ngakunye bese uchaza ngokuthula isimo ukuze bangadideki ngokushintsha kwakho kwesimo sengqondo. Kodwa ngaphandle kokuba unenhlanhla, ubungane bakho nabalingani bakho beqembu bezobe beshintsha kuzoba ubudlelwane obuhle obuchwepheshe.
Uma lokhu kukukhathaza, akufanele wamukele isikhundla sokuphatha phezu kwabo. Mhlawumbe inkampani yakho ingathanda ukukunika ithimba elihlukile lokuphatha esikhundleni.
Uma abalingani bakho beqembu bebancintisana kakhulu, inselele yakho iyohluka kodwa ayikho into edidayo. Imibiko yakho entsha izosetshenziselwa ukucabanga ngawe njengomncintiswano noma ngisho nesitha. Kodwa ukuze ube umphathi omuhle, kufanele uthole ukuba bakwamukele njengesihlobo. Kuzothatha isikhathi sokwakha ukwethemba phakathi kwabadayisi bakho kanye nawe ngokwakho, ngakho-ke yiba nesineke. Indlela engcono kakhulu yokuzibonakalisa eqenjini ukuthi usebenze njengomlingani ofuna ukuba. Buza imibono kanye nokusikisela bese uwasebenzisa (ucabanga ukuthi awunayo yonke i-wacky). Yika isikweletu kumthengisi owanikeza umqondo uma kuhamba kahle, futhi uzibeke icala uma izinto ziwela. Lokhu kungase kubonakale kungalungile kuwe kodwa kuyingxenye ebalulekile yomsebenzi wakho omusha njengomphathi wezokuthengisa.
Ingxenye ebaluleke kunazo zonke yomsebenzi wemenenja yokuthengisa inika abathengisi bayo lokho okudingayo ukuze baphumelele. Lokhu kungabandakanya noma yikuphi ukusetha uhlelo lokuqeqesha lokuthengisa ukudubula umthengisi ongenqamuli (ngoba ngalesosikhathi, lokho okudingeka aphumelele kuwumsebenzi ohlukile).
Kodwa umsebenzi obaluleke kunazo zonke ukusiza abathengisi bakho baphumelele kubaqeqesha .
Uma kukhona okungahambi kahle, kuvame ukuba lula kumuntu ongaphandle kwenkinga ukuthola ukuthi yini eyabangela. Umthengisi okwenzeka ngokungazelelwe akenzi amaphoyinti abanele angase angaqapheli ukuthi umbhalo wakhe usuke uhambe futhi uzwakala njengebhobhothi ngesikhathi sezingcingo ezibandayo . Kulezi zinhlobo zezimo, imenenja yokuthengisa ihlelwe kahle kokubili ukukhomba inkinga futhi isize ukuyilungisa.
Akubona bonke abaphathi bezokuthengisa abahle ekuqeqesheni. Abanye bakhetha uhlangothi lokuphatha lokuphatha, kanti abanye bathanda ukusebenzisa isikhathi esiningi ngangokunokwenzeka emigqeni ehamba phambili yokuthengisa. Ngenhlanhla, ukuqeqesha kuyinto ikhono noma ubani ongafunda emsebenzini. Kungase kungabonakali kuwe ngokwemvelo, kodwa usengaba umqeqeshi onemakhono ngokusebenza.
Ngezindlela eziningi, coaching kufana nokuthengisa.
Kuzodingeka uhlole lokho okubambe umthengisi emuva bese umxosha ukuze azibonele yena. Njengokuthengisa, lokhu kuvame ukufezwa ngokubuza imibuzo esikhundleni sokuphuma nokutshela umdayisi lokho okumelwe akwenze. Esikhathini esilandelayo somthengisi ohlukumezeka ukuqoka, umphathi wezokuthengisa angase abuze imibuzo enjengokuthi, "Iyini inqubo yakho yokubiza ebandayo?" Nokuthi "Kuthiwani ngempela amathemba uma uwabiza bese ekuguqula?" imibuzo isiza abathengisi bakho ukuba babone inkinga kanye nesisombululo, okuncane kakhulu ukuphikisana kunokuba nje ubatshele ukuthi benzeni. Iphinde ibanikeze umuzwa wokubambisana nesisombululo, ngoba bazizwa sengathi bafika nabo ngokwabo.
Abaqeqeshi abahle bathatha isikhathi nabo bonke abathengisi, hhayi nje abadlali abaphezulu nabaphansi. Bonke abathengisi banamandla amakhulu nobuthakathaka; abaqeqeshi bokuthengisa kufanele bahlabelele okwangaphambili kanye nokusiza nalabo abagcina. Ngokuvamile indlela engcono kakhulu yokuhlola izimfanelo ezinhle kunazo zonke ezithengisa umthengisi ukuthi ungene ensimini ubone ukuthi usebenza kanjani ngamathemba akhe. Okungcono, uzofuna ukuthungatha umthengisi ngamunye eqenjini lakho okungenani kanye noma kabili ngonyaka.
Nakuba kubalulekile ukuchitha isikhathi nelungu ngalinye lethimba lokuthengisa, isikhathi esiningi isikhathi sakho sizosetshenziswa nabathengisi abanenkinga enkulu ekuhlangabezaneni nezinhloso zabo. Umthengisi ozama kanzima kepha engakwazi ukuphumelela angadinga uhlelo olujulile lokuqeqesha olubandakanya amasonto ambalwa okubuka nokusiza. Lokhu kuzoba isikhathi esiningi, kodwa uma umphumela odayisayo odlula isilinganiso sakhe njalo ngenyanga kunokuba akwazi ukuhlangabezana nayo, sekuyisikhathi esichitha kahle.
Ukuqeqesha ngeke kusebenze kahle nomthengisi ongaqapheli ukuthi unenkinga. Noma yimuphi umthengisi osola ukuthi usebenza kabi ngamanye amazwe, ngeke nje athathe uhlelo lokuqeqesha ngokungathí sina. Kulesi simo, kungase kudingeke ukuba umthengisi ahluleke noma amlahle ngaphambi kokuba isimo sakhe sengqondo singcolise lonke iqembu.
Enye ingxenye ebalulekile yokuphathwa kwezokuthengisa kuqinisekisa ukuthi abathengisi bakho bahlomele amathuluzi afanele. Lawa mathuluzi angenza umehluko phakathi kokuphumelela nokuhluleka - okungenani, bazokwenza ukudayisa okuningi futhi abathengisi bakho baphumelele kakhulu.
Okokuqala futhi okuyisisekelo, ithimba lakho kufanele libe nephrofayela yamakhasimende ekahle . Yonke inkampani nayo yonke imikhiqizo inekhasimende elihle. Iphrofayili ekahle yamakhasimende imane nje uhlu lwezimpawu amakhasimende akho angcono kakhulu namakhasimende azoba nawo. Le phrofayela iyasiza kakhulu emathembeni afanelekayo futhi ingasiza ukuhlukanisa amakhasimende angcono kakhulu angaphandle kwepakethe, okuvumela abathengisi bakho ukuba bagxile isikhathi sabo namandla ekuthengiseni okungcono kakhulu.
Okwesibili, kufanele uhlele uhlelo lokulandelela kwamamethrikhi . Ukulandela amamethrikhi weqembu lakho lokuthengisa kusiza kokubili wena nabo. Kuyakusiza ngoba ubona ukuthi yikuphi lapho kunamandla khona futhi kubuthakathaka kumakhono abo okuthengisa. Uma umthengisi ehlasela ukushaywa phansi, ungasebenzisa amamethrikhi ukuze ubone ukuthi iyiphi inqubo yokuthengisa abalahlekelwa yizo zokuthengisa. Futhi kusiza abathengisi bakho ngoba bangakwazi ukubona izinkinga ezingase zivele ngaphambi kokuba baqale ukuthenga ngempela. Uma umthengisi eyazi ukuthi uqoqe isigamu esiningi njengama-aphoyintimenti kuleli sonto njengenjwayelo, uyazi ukuthi udinga ukushaya amafoni amakhulu isikhathi eside ngaphambi kokuba ipayipi yakhe iphelelwe yisikhathi.
Okwesithathu, bheka uhlelo lwakho lokuqeqesha olusha. Ngisho nabathengi abanolwazi oluningi kakhulu bayodinga ukuqeqeshwa lapho bejoyina inkampani yakho. Okungenani, kuzodinga ukuqeqeshwa komkhiqizo nokuqeqesha ezinkambisweni eziyisisekelo zenkampani yakho, njengamafoni, izinhlelo ze-CRM , namanye amathuluzi ithimba lakho lokuthengisa lisisebenzisa. Kungumqondo omuhle ukuhlola futhi amakhono okuthengisa ayisisekelo omthengisi futhi unqume ukuthi uzosiza kanjani ezindaweni ezibuthakathaka. Ngokushesha uthola ukuqasha kwakho okusheshayo, ngokushesha uzothola inzuzo yenkampani yakho (nawe).
Kufanele futhi uhlole uhlelo lwakho lokuqeqesha oluqhubekayo. Uma ithimba lezemidlalo lingaliqeqeshi njalo, ngeke ulindele ukuthi liwine. Okufanayo kusebenza eqenjini lakho lokuthengisa. Njengabachwepheshe abaningi, abadayisi kudingeka badwebe amakhono abo futhi bathathe amasu amasha njalo. Kodwa nje ukusayina ithimba lakho ukuze uthole amahora okuqeqesha okungahleliwe ngeke kusize. Udinga uhlelo olusekelwe kulokho amakhono adinga ukuthuthukisa ukuze ubheke izinketho ezinhle zokuqeqeshwa ukuze uvumelane nezidingo ezithile zeqembu lakho.
Okulandelayo, cabanga ngezihlukanisi zomkhiqizo wakho (izici ezenza umkhiqizo wakho uhluke kumncintiswano). Lokhu kungadinga umhlangano wokuthengisa ukuze uthole ukuthi yiziphi izihlukanisi abadayisi bakho abazisebenzisayo futhi baqinisekise ukuthi bavumelana ngokugcwele kulo lonke iqembu. Uma umnyango wakho wokuthengisa ungakhulumi nabanye abahlukanisi "abasemthethweni", sebenzisa ithimba lakho lokuthengisa ukuze ucabangele okungenani eyodwa komkhiqizo ngamunye. Njalo lapho inkampani yakho iqala umkhiqizo omusha noma iguqula odala, kuzodingeka ukuthi uvele nabahlukanisi abasha.
Okokugcina, kuzodingeka uqiniseke ukuthi ithimba lakho lokuthengisa liyazi futhi lihambisana nemigomo yenkampani. Inkampani yakho mhlawumbe inemikhiqizo ethile ofuna ukuyifaka ngempela, eminye imikhiqizo engabalulekile, kanye nabambalwa abaholi abalahlekile (okusho ukuthi bakhona ukuheha amakhasimende amasha kodwa bangenzi inkampani imali). Ingabe ithimba lakho lokuthengisa linalo lwazi? Uma kungenjalo, ungalindela kanjani ukuthi bawuthathe leyo migomo? Gcina ithimba lakho lokuthengisa ukwazi futhi usebenze ne-CSO yakho noma i-CEO yakho ukwakha uhlelo lokubuyisela okuzovuza umkhuba okwenziwe yi nkampani yakho kakhulu. Isibonelo, uma uMkhiqizo X unenzuzo enkulu yenzuzo yenkampani yakho, faka ibhonasi yabathengisi abathengisa kakhulu uMkhiqizo X. Uma omunye umkhiqizo ungenzi imali encane, unganikeli umvuzo owengeziwe wokuwuthengisa.