Umthelela wokubambelela embonini yokukhangisa.
Uma usebenza ekukhangiseni noma ekukhangiseni, uzothola okungenani leli gama elithi "crowdsourcing" manje. Isikhathi sokuqala esakhiwe nguJeff Howe weWired Magazine, isixuku sabantu " isenzo sokuthatha umsebenzi ngokwesiko esenziwe ngummeleli oqokiwe (ngokuvamile isisebenzi) futhi siyiphonsa eqenjini elingavamile, elikhulu labantu ngokufaka ucingo oluvulekile . "
Ukubambelela ekusebenzeni
Ngakho-ke, lokho kuhle kumqondo.
Kodwa isebenza kanjani embonini yokukhangisa? Isibonelo esihle salokho yi-model ye-Victors & Spoils ye-ejenti. Empeleni, i-ad eyokuqala yokwakha isikhangiso yokwakhiwa ngemigomo yezinkampani.
Iprojekthi ejwayelekile yomthengi ihilela ukuthi yini ongayilindela kusuka ku-ejenti lesikhangiso, kufaka phakathi:
- Umqondisi we-akhawunti noma i-AE
- Umqondisi wecebo
- Umqondisi wokudala
- Umnyango wokukhiqiza
Konke kugcinwe esakhiweni sehhovisi, futhi. Lokhu akuyona indawo ebonakalayo. Umehluko omkhulu, noma kunjalo, umnyango wokudala. Lokhu kuqhutshelwa kakhulu, okusho ukuthi yonke iphrojekthi efika ejensi lesikhangiso ixhunywe "esixukwini."
Ukubeka Isixuku Ku-Crowdingourcing
Yini isixuku? Yebo, kuwumnikelo ongenamkhawulo we talenta yokuzimela ohlala khona emhlabeni, ukulungele ukusebenza kunoma yimiphi imisebenzi ezayo. Zihlanganisa:
- Abaqondisi bezobuciko
- Abanikazi bekhophi
- Abakhiqizi
- Abaqambi
- Abalobi
- Iziqhingi
Abahlukumezi & ama-Spoils balondoloza ukubalwa kwamadokhumenti amakhulu (noma mhlawumbe ngisho nezinkulungwane) zabasebenzi, futhi bayothola le database njengamanje nalapho badinga umsebenzi wokukhiqiza.
Kuzokwenziwa isikhashana sokudala esixukwini, imibono izothuthuka, futhi izinkombandlela zikhethwa emibonweni i-ejensi ithola.
Izinzuzo ze-Crowdsourcing
Kuningi.
1. Okuphezulu kuncane. Ukhokha kuphela abantu abadala uma ubudinga, futhi noma kunjalo, ukhokha kuphela abantu uma imibono yabo ikhethiwe.
Ngaphezu kwalokho, azikho izinzuzo zokukhokha, amaholide amaholide nokunye okunye.
2. Ithuluzi lamathalenta likhulu. I-ad ejensi eyakhiwe ngokuzikhandla kungakhetha kusuka ezinkulungwaneni zokudalwa okukhona.
3. Ivumela i-ejensi ukuba ikhule futhi ihlehlise njengoba kudingeka. Kulezi zikhathi ezinzima, ama-ejensi abeka abasebenzi abasebenzayo futhi basebenzisana nabasebenzi bezinhlanzi. Uma izikhathi ziba ngcono, izimpawu eziningi ziyaqashwa. Kodwa ngokucindezela abantu abaningi, umnyango wokudala ukhula futhi uhlehlise ukubhekana nomsebenzi ngamunye.
4. Umsebenzi, ngokweqile, uvuselela. Ungaba namaqembu ahlukene asebenzela iklayenti elifanayo iminyaka, kunokuba uthathe izikhathi ezimbalwa ukhethe futhi ukhiphe ukudala kahle.
5. Ukwazi ukuthola ithalenta lamazwe ngamazwe. Izithiyo zingekho, ungabambisana nomlobi eNdiya ngomklami eJapane, konke nge-computing yamafu.
6. Ukubambisana okukhulu phakathi kweziyalo eziningi, izilimi, kanye nobubanzi obubanzi.
I-Sideer Darker of Crowdsourcing
Ngeshwa, kuzo zonke izenzo, kukhona ukusabela okulinganayo nokuphambene. Kulesi simo, yini enhle ku-ejensi eyodwa akuyona into enhle kubo bonke. Futhi kubi nakakhulu kakhulu echibini le talenta phandle lapho. Izinkinga ezinkulu zifaka:
1. Ithenda ikhokhwa kuphela ngemibono ekhethiwe. Lokhu kusho ukuthi inqwaba, mhlawumbe amakhulu, abantu basebenzela mahhala ethembeni lokuba nomqondo wabo abakhethiwe.
Le talent yobuchwepheshe bokudala kakhulu.
2. Amanye ama-ejensi wendabuko athola kunzima ukuncintisana. Ngokungafani ne-Shawshank Redemption, lapho iziboshwa zasejele zingakha umzila wesitimela ngenani elithile lentengo yebhizinisi elivamile, ukuhlushwa kwabantu abaningi kunzima ukushaya. Ingabe lokho kwenza kube kubi? Cha. Kodwa lithengisa emakethe ngokuthanda ama-business model kuphela, okungaba yizindaba ezimbi kakhulu zomsebenzi wokudala.
3. Izindleko ezilinganiselwe ukuba ziwe phansi ngezansi, ngoba abanenhlanhla empeleni banemiqondo yabo ekhethiwe.
4. Amathuba amakhulu okuhluleka. Iminyango yama-Creative ejensi ephezulu emhlabeni inabasebenzi abanezingqondo ezinhle kakhulu. I-talente echibini ehlalayo ayinalo ithalenta eliphezulu, njengoba amaphesenti angu-99 alabo asetshenziswa. Ukunciphisa imihlatshelo i-A-team ebiza kakhulu ngeqembu le-B elibiza kakhulu.
5. Ukuhlukana kobudlelwano bokusebenza. Njengoba izinto zishintsha emsebenzini ngamunye, kunzima ukwakha ubudlelwano obuqinile nabasebenzi abathembekile.
6. Akukho ukuphendula. Njengoba kungenayo izivumelwano nezinkokhelo eziphansi (noma cha), ithimba lokudala lizohlale libheke ukuthengiswa okukhulu, okungcono. Uma beyithatha, i-ejensi ishiye isikhwama.
Ingabe Ukuxosha Ikusasa Lokukhangisa?
Kungenzeka. Okwamanje kusheshe kakhulu ukutshela. Kuningi ukuphakama nokunciphisa okuningi. Kodwa njengoba ukwehla kwehlelwa emahlombe we talenta yokudala, futhi imboni ikhula ekudaleni, kungenzeka ukuthi ukuqhuma komnotho kungase kube yingxenye encane kakhulu embonini yokukhangisa.