Imithwalo, Imithwalo yemfanelo, kanye Nezilindelwe ze-Ad Career
Uma ngabe ngoMsombuluko, udubula indawo enkulu yebhajethi ye-TV yomkhankaso wokukhangisa we-Super Bowl. NgoLwesithathu, uhlela iwebhusayithi ye-geek-sleek ngezinhlelo zokusebenza ngaphandle kwe-ideao yomkhiqizo webhizinisi odumile emhlabeni. NgoLwesihlanu uhlunga amahlombe nge-Aerosmith, ozoqopha i-japle yakho ye-snappy.
Ah, umsebenzi wokukhangisa. Ukuphefumulelwa, ukuqinisekiswa, i-glitz ne-glam usuku lonke. Noma ngakho amabhayisikobho nemibukiso ye-TV ingakukholwa.
Eqinisweni, uma uhlela ukuphumelela njengento engaphandle komshana womnikazi, kulindeleke ukuthi usebenze kanzima kunakho konke okukhona ekuphileni kwakho. Kodwa njengoba umlandeli wezentengiso kanye nomnikazi wangaphambili we-ad agency uMary Wells ushilo, kungase kube "mnandi kakhulu ukuthi ungaba nezingubo zakho." Kodwa-ke, sibheka phambili.
Kungakhathaliseki ukuthi ungumkhakha wekolishi wakamuva noma ususebenze iminyaka embalwa, futhi uyazibuza ukuthi ngabe umsebenzi wokukhangisa ulungile yini, nansi ukubuka kuqala kwalokho okumele ulindele njengomunye wamaMad Men noma Mad Abesifazane.
Lapho Uzosebenza khona
Enye yezinto ezinhle mayelana ne-gig ekukhangiseni yinani lezindawo ezingakuthatha. Ngeziqinisekiso ezifanele, ungasebenza kuzo izilungiselelo ezihlukahlukene:
- Amajensi wokukhangisa
- Amafemu enkonzo yokuthenga imidiya
- Iminyango yamasevisi okudala ngaphakathi
- Izinkampani zezimpahla zephakeji zabasebenzisi
- Amafemu asezimboni
- Izibhedlela
- Amabhange
- Amaqembu ezemidlalo ezemidlalo
- Iziteshi zethelevishini nezomsakazo
- Izinhlangano ezingenzi inzuzo
- I-Web kanye nezindlu zedijithali ezindlini
- Indlu yakho, ebhizinisini lakho siqu
Kungenxa yokuthi kuningi okuqhubekayo ngemuva kwezigcawu kunalokho okuvela kumkhangisi we-magazini noma nge-TV yezohwebo. Akuyona nje isizinda "sobuciko bokudala," kunendima kuwo wonke amakhono, ukukhonza zonke izinhlobo zamabhizinisi.
Futhi ngaleyo ndlela umsebenzi wonke ukufaneleka.
Izihloko Zezenzo Nemisebenzi Ekukhangiseni
Kunezindima eziningi ezihlukene ekukhangiseni. Amakhono akho nezithakazelo zakho kuzokuqondisa endleleni yokusebenza ehambisana ncamashi nawe. Nazi ezinye zabadlali abalulekile:
- Umlobi we-Copy: Ingabe udala ngobuciko futhi uyamangalisa ngobuhlakani? Ingabe uyathanda i-alliteration encane? Khona-ke uzohamba kahle njengomkopishi, brainchild osiza ukuthuthukisa imibono yezikhangiso namawebhusayithi, abese ebhala umbhalo.
- Umqondisi wezobuciko: Uthanda umfanekiso, izithombe nokuklama. Awuvele nje ufunde amakhanda; uyazibuza ukuthi bazobukeka kangcono kumakhalekhukhwini ohlukile. Abaphathi bokubukwa kwendawo yonke yokukhangisa, abaqondisi bezobuciko basebenza ngokuqondile nabakhophi bekhompiyutha ukuklama amawebhusayithi, izikhangiso nezincwajana ezenza sithenge izinto.
- Umthengi weMidiya / Umhleli: Yebo, kunesizathu sokuthi kungani izimakethe zemikhiqizo oyikhonzile zivela phakathi nemiboniso oyikhonzile. Noma ukuthi kungani amawebhusayithi avela azi ukuthi usufunani esikhathini esidlule. Bamba umthengi wemidiya - ingxenye CPA, ingxenye kaMavavavelli.
- Umphathi we-Akhawunti ye-Akhawunti / I-Akhawunti : Nakuba ama-ejenti wokukhangisa avame ukuhlanganisa izindima, umuntu oyedwa ulawula ukuxhumana neklayenti futhi uqondise amaphrojekthi abo. Isikhulu se-akhawunti singumkhumbi womkhumbi wamakhasimende. Uma u-freak wokulawula kanye nomuntu imininingwane, ungase ube umlingani ohamba phambili weklayenti.
- Umqondisi wokudala : Ngemuva kweminyaka embalwa njengomkopisi noma umqondisi wezobuciko, ungase uphakamise indima yomqondisi wokudala futhi ube uDop Drapper doppelganger. Njengoba isihloko sisho, uzothuthukisa zonke izinto zokudala, ezikhuthazayo nokuhlola imibono yamabala we-TV, amawebhusayithi kanye nemikhankaso yesikhangiso, futhi ukusebenza nge-akhawunti okwenza ukuthi ikhasimende lijabule.
- Ukwaziswa Komsebenzisi (UX) Umklami: Unemibono eqinile mayelana nokuthi iwebhusayithi kufanele isebenze kanjani. Eqinisweni, ungathanda ukwenza injini ngendlela abantu abahlanganyela ngayo nabo. Wena, oh umphefumulo ohlelekile futhi wekhompuyutha ungenza umklami omkhulu we-UX.
Kodwa ake sithi unobumbano ongeke ukwazi ukuzibona usebenza ejensi lokukhangisa elisendle futhi eliyinkimbinkimbi. Cabanga indlela eya kumqondisi wezokuxhumana, osebenza njengesixhumanisi ejensi lesikhangiso, noma ukubeka inhlangano yangaphakathi.
Noma mhlawumbe ungathanda ukuba abezindaba. Uma ungathengisa, uzobe uthola ikhomishana yokukhukhumeza ukugqugquzela abathengi bezaklayenti namakhasimende ukubeka ukukhangisa kwabo esiteshini sakho se-TV, iphephandaba noma iwebhusayithi.
Uthando Futhi Yazi Ikhompyutha Yakho
Kungakhathaliseki ukuthi yini ofuna ukuyenza ekukhangiseni, kubheka ukuba kube tech-savvy. Uma ukwaneliseka ngokweqile ukuthi unakho ikhompyutha, okuzoba yigugu ngokwengeziwe. Ngokwemvelo, isofthiwe okudingeka uyiqonde iyohluka ngendawo yakho yokugxila. Kodwa inani lokungena ekukhangiseni liduduzeka nezinhlelo ezifana ne-Word, Excel, ne-PowerPoint. Futhi ukujwayela izinhlelo zokuklama ezifana ne-InDesign, i-Quark, i-Photoshop noma i-Dreamweaver, kungase kube usizo, kuye ngokuthi umsebenzi wakho.
Eminyakeni embalwa edlule, ubuchwepheshe buguqule ibhizinisi lokukhangisa ngokumangalisayo. Uma usuyisisekelo esikhulu kunoma yiluphi uhlaka lwesiphakamiso, amaphephandaba yizindaba ezingokoqobo futhi zihluleka nsuku zonke. Endaweni yabo, imithombo yezokuxhumana iyithuluzi lokumaketha elikhulayo. I-Facebook, i-Twitter, nokubhuloga ziye zaba yimisebenzi ejabulisayo kuma-media amaningi izinkampani ezisetshenziswa manje ukukhuthaza. Lapho uMcDonald's enekhasi le- Facebook (elinabalingisi abangaphezu kwezigidi ezingu-62.5), uyazi ukuthi umhlaba ushintshile. Futhi lokho kuholela kahle ...
Amakhono adijithali abe yi-Norm
Ibhizinisi lesikhangiso liyaqhubeka njalo. Njengombana isigaba sokugcina sibonisa, ukusetjenziswa kwekhompiyutha njengesisekelo sokukhangisa kusha. Impela, eminyakeni engama-30 eyedlule iminyango eminingi yokukhangisa yayine "ikamelo lamakhompiyutha," elahlala ama-Macs nama-PC ngenhloso yodwa yokwakha izibonisi. Ama-copywriters namaqembu e-akhawunti azoba ne-PC eyisisekelo okufanele babhale ikhophi nokubhala okubhaliwe. Manje, wonke umuntu unem Mac noma i-PC enamandla kakhulu phambi kwabo bonke usuku. Futhi ngenxa yama-smartphones, isidingo samakhono edijithali sikhula ngokushesha.
Uma ungumqondisi wezobuciko, umklami, noma umqondisi wokudala, udinga ukuthola okungenani ulwazi oluyisisekelo lokubhala ikhodi. Lokho kusho i-HTML, i-Javascript, i-Java, i-XML, futhi mhlawumbe i-Linux. Leli yikusasa lomkhakha, futhi abaqashi bafuna ukwazi ukuthi amakhono akho azohumusha ngokuzulazula egumbini ledijithali. Ngokuqinisekile, ungathembela kuma-webmasters e-agency kanye nabahleli ukwenza lokho kuwe, kodwa lokho ngeke kuhlale isikhathi eside.
"I-jack yazo zonke izingcingo" isisebenzi sokudala siba yinkosi. Umqondisi wezobuciko onolwazi oluhle kakhulu lwe-Adobe Creative Suite, futhi ukuqonda okuqinile kwe-HTML kuyoba okukhangayo nakakhulu ejensi elithinta umqondisi wezobuciko. Futhi abakhophi be-copywriters, ungacabangi ukuthi uphumelele. Uma ufuna ukuthuthukisa umsebenzi wakho futhi ekugcineni ube umqondisi wokudala, ukungabi namakhono lokhu kuzokufaka engozini enkulu. Uma kufika kuwe nomklami ophethe ikhodi, uzobe unenhlanhla. Ngenhlanhla, kuyashesha futhi kulula ukuthola ukuqonda okuyisisekelo kulawa makghono, ngezindawo eziningi zokuthengisa ezifundiswa mahhala. Bheka i-CodeAcademy yokuqala.
Ngibonise Imali
Konke lokhu kuholela embuzweni omkhulu: "Yini engingayithola ekukhangiseni?"
Njenganoma iyiphi insimu, impendulo ukuthi, kuxhomeke - eminyakeni yakho yokuhlangenwe nakho, lapho uhlala khona futhi isihloko sakho. I-Indeed.com, injini yokusesha ehlanganisa izingosi zomsebenzi wezinkampani kanye namabhodi emisebenzi, ithumele isamba esikhombisiwe esingu-$ 40,000 ngomsebenzi wokungena esikoleni ekukhangiseni ePhiladelphia, PA. Isihloko esifanayo ku-NYC sithola u-$ 60,000 ngonyaka, kanti indawo yokuqala eChicago ikhokha u-$ 43,000. Yiqiniso, kufanele wenze ucwaningo lwakho, njengoba amaholo ashintsha sonke isikhathi.
Uma kufanele uthole isimo sikaDon Draper, futhi ube ngumqondisi wokudala ku-NYC, iSarary.com uthi ungalindela ukuthola umholo wesisekelo cishe ngamaRandi ayi-132,000, kodwa emva kwezinzuzo namabhonasi, angakwazi ukuphakamisa u-$ 190,000 ngonyaka.
Ukukhangisa kuhle (futhi kunzima) emsebenzini ... uma ungayithola.