Thola ukuthi Yisho ukuthini igama lesiNgisi
Abathengi abanokuhlangenwe nakho bavame ukuhleka usulu, "Isiteshi somsakazo ozithandayo wonke umuntu yi-WII-FM." Bakhuluma ngegama elithi WIIFM - "Kuyini kimi?" Futhi cha, lokhu akusho wena. Kusho ithemba lakho noma ikhasimende elikhona. Kuyini kuye?
Sebenzisa i-WIIFM ku-Advantage yakho
Noma yiziphi izinto ozozibheka kuzocabangela indawo yakho kusukela e-WIIFM. Yingakho kubaluleke kakhulu ukukhuluma ngezinzuzo kunokuba izici zalokho okuthengisayo - ngitshele ngokoqobo lokho okukuyo kuye.
Amathemba akhathaleli ukuthi udinga ukuvala okungenani ukuthengiswa okunye okunye kule nyanga, noma ukuthi udutshulwa ukunqoba okukhulu ngaphambi kokuthi ushiye eholidini. Futhi kungani kufanele? Ayikho yalezi zinto ezizuzisa zona. Ithemba lakho lifuna ukuzwa ngalokho akumi ukuzuzisa ngokuthenga imikhiqizo yakho, futhi kufanele kube into enhle kakhulu uma ufuna ukuthi uhambe ngokushesha . Yingakho izici ze-outsell zisiza kakhulu ngokuphawulekayo.
Izinzuzo Zokuthenga
Izinzuzo ziyizibonelo ezithile zalokho okulindelekile ukuthola uma ethenga kuwe. Ngenxa yalokho, bayathintela ngqo ku-mindset ye-WIIFM. Izici, ngakolunye uhlangothi, ziyiqiniso eliqondile mayelana nomkhiqizo. Abachazi ukuthi lo mkhiqizo uzokuthuthukisa kanjani impilo yakho.
Ake sithi uthengisa izimoto. Uma utshela ukuthi imodeli ethile iyasheshisa ukusuka ku-0 kuya ku-60 mph kumasekhondi angu-7.4, lokho kuyisici. Kuhle ukumazi, kodwa akusebenzi okuningi ukumkholisa ukuthi angene ngemvume emgqeni onamachashazi.
Kodwa uma utshela ukuthi ukuhamba okukhulu kwezimoto kumvumela ukuba ahlangane ngokuphepha emgwaqweni omkhulu, lokho kuyinzuzo. Utshela i-WIIFM.
Noma ake sithi ithemba lakho lingumdala osemdala, osondelene nobudala bomhlalaphansi, ongakhathazeki ngokusheshisa njengoba enokwethenjelwa kanye nesabelomali sakhe sokuthatha umhlalaphansi.
Uyisivivi ngoba nakuba efuna imoto entsha, akafuni ukuba akhathazeke ngemali yokukhokha imoto lapho ejezisa lelo kheli isikhathi sokugcina eminyakeni embalwa.
Ungaqhubeka nokuqhubeka mayelana nezici zemoto, noma ungaveza ukuthi uma uthenga manje, imoto cishe izokhokhwa - noma isondele kuyo - ngenkathi ihlala. Ngeke yini abe nenkokhelo yemoto manje kunalokho? Ngokuqondene nokuhweba kwakhe okukhokhelwayo, kunamamayela angu-90 000 kuwo. Ungase ukhulume ukuthi cishe kungenzeka ukuthi ngeke umenzele umhlalaphansi ngaphandle kokulungiswa okukhulu okungalindelekile nokungalindelekile. Yilokho okukuyo kuye.
I-So-What Factor
Enye into ebalulekile okumelwe uyikhumbule ukuthi ukuzuza komunye umuntu kungenye indlela "ngakho-ke?" Akuwona wonke umuntu onesidingo esifanayo. Ababongi izinto ezifanayo ngokulinganayo. I-WIIFM iphinde isho ukuthi kufanele uthathe isikhathi sokuqonda ukuthi yini okufunayo futhi ukuthi uvelaphi. Bese ufanisa izinzuzo ozikhethayo ukuxoxa ngalezo zidingo.