Funda Ngokuba Umphathi Wokuthengisa

Umphathi wezokuthengisa ngumuntu obhekene nokuhola nokuqeqesha iqembu labadayisi. Imisebenzi yomphathi wezokuthengisa ngokuvamile ihlanganisa ukunikeza izindawo zokuthengisa, ukubeka ama-quotas, ukuqeqesha amalungu eqembu lakhe lokuthengisa, ukunikeza ukuqeqeshwa kokuthengisa, ukwakha uhlelo lokuthengisa, nokuqasha nokudubula abathengisi. Ezinkampanini ezinkulu, ama-quota nama-sales ngokuvamile asethwe ezingeni eliphezulu futhi umthwalo oyinhloko womphathi ukuqinisekisa ukuthi abathengisi bayo bahlangabezana nalawo ma-quotas futhi bayaphakamisa noma yiziphi izinqubomgomo ezedlule phansi.

Abanye abaphathi bezokuthengisa babeyiziphathi ezivela eminye iminyango edluliselwe ekuthengiseni, kodwa iningi labadayisi abaphezulu abaphakanyiswa esikhundleni sokuphatha. Ngenxa yokuthi labo abathengisa ngaphambili babe nokuqeqesha okuncane noma okungekho okuhlangenwe nakho, inselelo yabo enkulu ivumela ithimba labo lokuthengisa ukuthi lizithengise futhi lizibophezele ukunikeza noma yikuphi isiqondiso abadayisi abadingayo.

Gwema ukuphathwa kweMicromanagement

Ngenxa yokuthi isinxephezelo somphathi wezokuthengisa sibophezele ukuthi zingaki ezithengisayo iqembu lakhe, ukhuthazwa kakhulu ukuba athengise abathengisi bakhe. Lokhu kuvame ukuholela esimeni lapho ehambisa khona iqembu lakhe lokudayisa, elenga phezu kwamahlombe abo futhi ecela njalo izibuyekezo. Kuyinto evamile ikakhulukazi nabathengi bokuqala bezinkanyezi, abavame ukufuna ukuzizwa belawula zonke izimo - ikakhulukazi lapho kuhilele khona khona umholo wabo.

Ngeshwa, abathengisi bavame ukuba abazimele futhi bazikhuthaze futhi bangasebenzi kahle kulolu hlobo lwemvelo.

Ngenxa yalokho, ukusebenza kwabo kuzohlupheka, okuholela emjikelezweni ononya lapho imenenja yokuthengisa iba khona kakhulu njengoba ithimba lakhe lihluleka ukuhlangabezana nesilinganiso sabo. Ngakho ukuphathwa kwezokuthengisa kuyisenzo sokulinganisela phakathi kokunikeza isiqondiso nesiqondiso ngaphandle kokuthatha lokhu ngokweqile.

Funda Amakhono Ezibonelelo Zabantu

Abaphathi bezokuthengisa abanomthwalo wokuqasha kanye nokudubula amalungu eqembu labo lokuthengisa kumele bafunde amakhono amakhono abantu.

Uma imenenja yokuthengisa ingakwazi ukubukeza ngokuphindaphindiwe ukuphindaphinda, buza imibuzo yokucwaninga enkulumweni, noma ubambe noma yikuphi amaflegi abomvu phakathi nenqubo, cishe uzoqeda ukuqasha abadayisi ababukeka behle emaphepheni kodwa behluleka ukukhiqiza. Ukudubula isisebenzi akulula, kodwa umphathi wokuthengisa kumele azi ukuthi omunye wabathengisi bakhe akasebenzi nje-noma kungenxa yokuthi akayona into efanelekayo yenkampani, noma ngenxa yokuthi ayilungele ukuthengisa isikhundla nhlobo.

Ukwazi ukuthola ithimba lakhe kushukumiselelwe yingxenye ebalulekile yokuphathwa kwezokuthengisa. Imenenja yokuthengisa ehlakaniphile ineamathuluzi ambalwa ku-arsenal yakhe, kusukela emiklomelo engamasonto njengamakhanda ephepha kumvuzo omkhulu wemali yabakhiqizi abakhulu. Kumele futhi azi ukuthi angashukumisela kanjani umkhiqizi ompofu ukuba abuyele emgqeni. Futhi kufanele aqaphele ukuthi inkinga ayiyona insizakalo yokugqugquzela kodwa into eyisisekelo, njengokuntuleka kwekhono lokuthengisa elithile.

Qonda isithombe esikhulu

Abaphathi bezokuthengisa kumele baqonde futhi 'isithombe esikhulu.' Kuzo zonke izinkampani ezincane kunabo bonke, abaphathi bezokuthengisa bangaphakathi kwezinga lokuphatha lomthwalo wemfanelo. Baqondisa ithimba lokuthengisa kodwa baqondiswa ngokwabo ngumphathi wezinga eliphezulu, ngokuvamile ezingeni eliphezulu.

Uma ithimba lomphathi wezokuthengisa liqhuba kahle, umphathi wakhe uzomnika isikweletu. Kodwa uma ithimba lomphathi wezokuthengisa lihluleka ukuhlangabezana ne-quota yabo, lowo ophethe uyomlindela ukuthi anikeze isisombululo.

Yiba nekhono lokuxhumana elihle kakhulu

Umphathi wezokuthengisa kufanele abe namakhono omuhle wokuxhumana ukuze aphumelele. Kumelwe akwazi ukuqonda uhlelo lokuthengisa futhi aluchaze ngokucacile kumaqembu ayo okudayisa. Kumele futhi akwazi ukuqonda izidingo zabathengisi bakhe futhi axhumane nalezi zidingo ezingeni eliphezulu. Uma inkinga efana ne-quota engenakwenzeka, kufanele ikwazi ukuhamba ibambelele abadayisi bayo abanokuphathwa okuphezulu futhi baxazulule isimo. Lapho abathengi bayo benza kahle kufanele abakhombise ukuthi umsebenzi wabo onzima uyakwazisa, futhi uma behluleka kufanele avule isizathu futhi alungise.