Ukuthengiswa kwe-B2B
Ngokuvamile, izinkampani ezithengisa nge-B2B zisebenza ngokuqondile namanye amabhizinisi angase adinge imikhiqizo ayikhiqiza noma amasevisi abanikezayo. Izinkampani eziningi zokuthengisa ze-B2B zinamaqembu athengisa abasebenzi noma zingase zinikeze imizamo yabo yokuthengisa kubaqeqeshi abazimele bokuthengisa .
Labo abathengisi be-B2B bajabulela inzuzo yamahora "ajwayelekile" asebenzayo, uhlu oluhlosiwe lwamathemba ebhizinisi futhi ngokuvamile ukumelelwa kwezinye "amaqembu athile okuxhumana " emakethe.
Izinselele eziyinhloko kulabo abathengiswa nge-B2B bangamathuba okulinganiselwe, ukuncintisana kanye nokuphila kwabo kuvame ukuthinteka kakhulu isimo sezomnotho embonini abayithengisayo. Cabanga ngomsebenzi wezokuthengisa we-B2B ogxile ekuthengiseni imishini enzima embonini yokukhiqiza. Ngokunciphisa ukukhiqizwa okusekelwe e-US, ukuphepha kwakhe emsebenzini cishe akukona ohlwini lwakhe "lwezinto engizithandayo ngomsebenzi wami!"
Ngokuqondene nokungahleleki kwamathemba alinganiselwe, imboni eyengeziwe-ethize umkhiqizo noma isevisi abadayisi be-B2B abathengisa kuyo, inombolo encane yamakhasimende angase abe nakho.
Isibonelo, isitolo sokuthengisa esithengisa uketshezi lwama-synthetic eklanyelwe ukunciphisa injini yokugqoka ku-10 valve injini ye-diesel inqunyelwe ukuthengisa umkhiqizo wakhe kuphela kulabo abakwi-valve engu-10, isikhala semakethe ye-diesel engine. Thengisa into efana ne-bulb light bulbs kanye nohlu lwakho lwezinto ezibonakalayo cishe okungenamkhawulo.
Ukuthengiswa kwe-B2C
Kulabo abathengisayo be-B2C, wonke umuntu uyithengi elikhona. Ngokungafani nokuthengisa kwe-B2B, lapho ochwepheshe bezokuthengisa begxila ekuthengiseni kwamanye amabhizinisi, ochwepheshe bezokuthengisa be-B2C bathengisa noma ubani ongadinga, azuze, afune noma anemali eyanele yokuthenga umkhiqizo noma isevisi yakhe. Uhlu lwezinkampani zokuthengisa ze-B2C alupheli, kanti okuthandwa kakhulu ukuthengiswa kwezimoto , ukuthengisa ekhaya , amakhompyutha asekhaya kanye nezimoto zokutshala izimali.
Nakuba akuwona wonke imikhiqizo ye-B2C ehlotshaniswa nawo wonke umuntu engqondweni, imikhiqizo ephumelele kakhulu noma amasevisi "inxusa enkulu." Lokhu kusho ukuthi abantu abaningi bangaba nesithakazelo ekunikezeni / ukusebenzisa umkhiqizo. Okunciphisa isikhalazo, okungenani okungenani okuthengiswayo.
Ngokuthengisa kwe-B2C, indlela ephumelela kunazo zonke yokwandisa noma ukunciphisa ububanzi bokudlulisa isikhalazo kuyimodeli yentengo . Uma ufuna ukwenza ubunikazi ngandlela-thile okukhethekile, hambisa ithegi yentengo engaphezu kwamathengi ajwayelekile. Uma ufuna ukuthola umkhiqizo wakho kumakhaya amaningi ngangokunokwenzeka, wehla intengo ngangokunokwenzeka ukuze wenze umkhiqizo wakho ufikeleleke.
Isifingqo
Ukukhetha phakathi komsebenzi ku-B2B noma kwe-B2C yokuthengisa ngempela wehlela lapho ochwepheshe bezwa khona ukuthi bangathola ukugcwaliseka okukhulu. Bobabili banezinzuzo futhi bobabili banezinkinga.
Futhi ngenkathi lezi zigaba ezimbili zokuthengisa zihlala zingavamile, abadayisi abaningi abathengisa bagxila ku-B2B noma i-B2C. Imijikelezo yokuthengisa ifana nesidingo sokusebenza kanzima nokuzinikezela.
Labo abajwayelekile "abantu abantu" futhi abathanda ukusebenzisana ngqo nabantu bangase benze kangcono ku-B2C kanti labo abathanda ukuhlanganyela ezingeni eliphezulu lobuchwepheshe bazokhetha futhi bahlume ezweni lokuthengisa le-B2B. Womabili lawa makghono azosetshenziselwa kokubili i-B2C ne-B2B kodwana ngayinye izokusetjenziswa ngezinga eliphakemeko kwenye yale mikhakha yokuthengisa.
Ekugcineni, wehlela emigomweni yomuntu siqu yokuthengisa , izinhloso, izidingo zezimali kanye nesithakazelo.