A Izinhlobonhlobo Amasu kanye namathiphu Ukuze Ukucabanga
Sika Imihlangano
Embonini yokukhangisa nemiklamo, imihlangano yizintambo eziza nenja. Abanye abantu bathanda imihlangano, okuningi. Abanye bayazonda. Iningi labantu libabekezelele, ngokuvamile lithemba ukudla noma okunye ukwenza konke kube ngcono. Kodwa iqiniso elibuhlungu yilokhu; imihlangano eminingi ingadingekile ngokuphelele noma indlela ende kakhulu.
Indlela Yokunikeza Impendulo Eyakhayo
Lolu hlobo lukhanyisa into engayithuthukisi nje kuphela umsebenzi ophelile, kodwa inqubo, i-agency moral, kanye nekhwalithi yokucabanga ehilelekile. Futhi ngaphezu kwalokho, akudingi lutho lokusebenzisa. Akudingi imishini eyengeziwe. Kudinga ukuqeqeshwa okuncane okungekho okunye. Leli gama elihle ngempendulo eyakhayo.
Indlela Yokunikeza Isethulo Esihle Sokudala
Isethulo sokudala , noma i-pitch, into okumele wonke umuntu emnyangweni wokudala asebenze kahle. Ikhono lokuthengisa umsebenzi wakho siqu, futhi ulithengise kahle, kubalulekile ekuphumeleleni kwakho njengomkopishi, umqondisi wezobuciko noma umklami.
Amathiphu alandelayo azokusiza ukuba wenze izethulo ezingakhohlwayo ezinikeza imibono yakho engcono kakhulu ithuba lokulwa.
Ukukhushulwa Kwama-Agencies Wokukhangisa
Ukuziphakamisa mhlawumbe kungenye yamaphrojekthi amancane kakhulu kunoma yikuphi ukukhangisa, ukumaketha noma i-ejensi yokuklama ongayenza. Kubonakala kungaqondakali kubantu abangaphandle ukuthi lokhu kungaba yinkinga.
Emva kwakho konke, uma ungumthengi, ngokuqinisekile ungakwenza noma yini oyifunayo, akunjalo? Eqinisweni, ukucabanga okudabukisayo kungcono kakhulu kuneqiniso. Lapha-ke yizona zizathu zokuthi ukuzithuthukisa kunzima kakhulu, futhi iziqondiso ezimbalwa eziyisisekelo ongayilandela ukuqinisekisa ukuthi lo msebenzi uyimnandi futhi yendalo, hhayi imonkey ngemuva kwakho.
Vumela I-Creatives Yethule Umsebenzi Wabo
Ekukhangiseni, ekukhangiseni, nasezinkampanini zokuklama, izindima ezahlukene zikhona ukuze kube lula ukukhiqiza umsebenzi omuhle, wokudala. Kukhona abantu abaqeqeshwe ukuphathwa kwe-akhawunti, abanye abaqeqeshwe ekukhiqizeni, futhi kunomnyango wonke ogcwele izingqondo zokudala. Laba yi- copywriters , abaqondisi bezobuciko kanye nabaqambi abakhiqiza umsebenzi wokudala owenza i-ejensi ukuthi iyini.
Ukukhangisa, ukumaketha, nezinkampani zokuklanywa kuxhomeke kuma-timesheet. Bahlinzeka ngemininingwane ebonisa ukuthi amahora asetshenzisiwe engxenyeni ngayinye yephrojekthi, okwenziwe ngaleso sikhathi, owasebenza kuwo futhi, ekugcineni, ukuthi imali yomthengi isetshenziswa kanjani. Kodwa, ngenkathi ukuphathwa kuthanda ama-timesheet, iningi labantu elizigcwalisa ngokuvamile libadelela.
Ups and Downs of Crowdsourcing
Uma usebenza ekukhangiseni noma ekukhangiseni, uzothola okungenani leli gama elithi "crowdsourcing" manje.
Isikhathi sokuqala esakhiwe nguJeff Howe weWired Magazine, isixuku sabantu " isenzo sokuthatha umsebenzi ngokwesiko esenziwe ngummeleli oqokiwe (ngokuvamile isisebenzi) futhi siyiphonsa eqenjini elingavamile, elikhulu labantu ngokufaka ucingo oluvulekile . "
Ama-Ad Men Five Okufanele Ukwazi Konke
Kulula ukuthola izihloko mayelana namadoda amakhulu ekukhangiseni. Kulula kakhulu ukuthola ama-athikili mayelana nabesifazane abakhulu ekukhangiseni, kodwa baphuma lapho. Okuvamile okwenzekayo, noma kunjalo, ukuthi abantu abancane abasaziwa emkhakheni bahlehlisiwe ukuba bakhohlwe, bekhulunywa kabi futhi belahlekelwe ezinqolobaneni kuze kube phakade.
Amadoda ayisihlanu abhalwe lapha. Baye waba nethonya elikhulu ekukhangiseni kwanamuhla, futhi ngosuku lwabo babekhulunywe njengo-Alex Bogusky, u-Lee Clow noDave Trott. Yazi nabo, nomsebenzi wabo.
Imiklomelo Yokukhangisa Okubalulekile
Imiklomelo yokukhangisa ibhizinisi elizuzisa kakhulu, yingakho kuningi labo. Izimali zokungena ngokuvamile ziqala ngamakhulu ama-dollar aphansi, futhi uma ufaka imikhankaso eminingana, ungase uphume ephaketheni ngamabhakede ayizinkulungwane ezimbalwa. Ngezinye izikhathi, ngisho nangaphezulu.
Ngakho-ke, nge-ejensi yokukhangisa enemali encane yokuchitha, kodwa imiklomelo isengenye yezindlela ezimbalwa zokubonisa ukwethembeka okukhulu, yiziphi izimali okufanele uzame ukuzenza? Lapha, sichaza umklomelo omkhulu kakhulu; lezo ezibalulekile ngempela.
Thola ukwazi, futhi usebenzise, i-AIDA.
Isiqu esithi AIDA sibheka ukunakwa, Intshisekelo, isifiso, Isenzo, futhi kungenye yezimiso zokusungula ukukhangisa okuningi kwanamuhla nokukhangisa. Eqinisweni, kuvame ukushiwo ukuthi uma ukukhangisa noma ukukhangisa kwakho kungekho kwesinye sezinyathelo ezine ze-AIDA, kuzohluleka.
Yize lokho kungewona iqiniso (umkhankaso wokwazisa noma ukuqwashisa awudingi isinyathelo sokusebenza) udinga ukwazi nge-AIDA, futhi uyisebenzise uma kunokwenzeka. Umthetho oyidingayo ukuze ufunde kahle ngaphambi kokuthi uwuphule.
I-Silver bullet - Iqiniso Ekukhangiseni
Umfanekiso ohlakaniphile konke kuhle futhi omuhle, kodwa kuthiwani? Amakhophi amaningi ahle, kodwa uthola kanjani abantu ukuba bafunde futhi baqhubeke befunda? Yebo, ukugunyazwa udumo kusebenza, kodwa yikuphi umlayezo abazokuxhumana nabo?
Kukhona impendulo eyodwa kuphela kuyo yonke le mibuzo, futhi kukhona into enhliziyweni nasemphefumulweni wawo wonke umkhankaso wokukhangisa ophumelelayo. Iqiniso.