Ingabe Yelp Susa Ukubuyekeza Okungekho Emthethweni Noma Okungamanga Ngebhizinisi Lami?
Cha.
I-Yelp ithi kwiwebhusayithi yabo ukuthi ngeke zisuse ukubukezwa okungamanga okungamanga ngaphandle kokuthi kuphule elinye igama. I-Yelp ivumela amanga, ngisho nokubuyekezwa kwe-quasi-libelous, uma nje ama-racial slurs engabandakanyi ekubuyekezweni futhi ukubuyekezwa akulona ukuzwa.
Uma umuntu ethumela ukubuyekezwa okungamanga, nasi iseluleko sikaYelp sokubhekana nenkinga: "Asihambisani nokuphikisana, ngakho-ke ukubheja kwakho okuhle ukuxhumana nombuyekezi noma ukuthumela impendulo yomphakathi ukuze ususe noma yikuphi ukungaqondi kahle." Kungenzeka kube yizimo lapho umnikazi webhizinisi ngokuphumelelayo eqinisekisile i-Yelp ukususa ukubuyekezwa okungamanga, ngakho-ke ngisithi kufanelekile, ngisho noma ama-FAQs kuwebhusayithi yabo abonakala ekhombisa ukuthi akukho inqubo yokudlulisa izicelo.
Ukuze umelane nommangalelwa wakho:
- Kufanele udale i-akhawunti yebhizinisi bese ucela uhlu lwakho
- "I-Yelp idinga abasebenzisi be-akhawunti bebhizinisi ukuthi balayishe isithombe sangempela ngaphambi kwamakhasimende womyalezo ukuze benze umlayezo uqobo. Izithombe kufanele zibonise ubuso bakho (akukho izibuko ezibukwayo) futhi ungafaki abantu abaningi kakhulu."
Ngamanye amazwi, ngiyakwazi ukuthumela amanga ngebhizinisi lakho ngokungaziwa, kodwa ukuze ngiphendule "ekubuyekezeni" kwami okufanele unikeze isithombe ngokucacile ukuthi ungubani. Ukuchitshiyelwa kwesi-6 kuMthethosisekelo wase-United States usinika ilungelo lokubhekana nabamangaleli bethu kodwa i-Yelp ayidingi abantu ababeka ukubuyekezwa ukusebenzisa igama langempela, isithombe, noma indawo ukuze bavikele ubunikazi babo. Kungenxa yokuthi ibhizinisi lisesidlangalaleni akusho ukuthi abanikazi balo noma abasebenzi bafuna ukuboshwa kwabo siqu okuhlobene nekhasi labo lephrofayela ye-Yelp.
Kuthiwani ngezinkampani lapho kungekho muntu oyedwa ophethe ibhizinisi?
Ingabe inkampani kufanele ikhethe umfana owelayo noma imodeli yokukhulumela esikhundleni se logo yebhizinisi? Ngikisela ukuthi abanikazi bebhizinisi basebenzise izithombe ze-stock - abantu abalungile nababuyekezi edolobheni lenu ngeke bakwazi ukukubona esitolo futhi bahambe kuwe ngenkathi umkakho nezingane zakho benakho.
Ukukhathazeka kwami okukhulu ukuthi ikhono lokuphendula kumbuyekezi akuyona into efanayo okuye yaqedwa igama lakho, noma ikhono lokulawula izibuyekezo - noma ikhono lokumane uphume futhi uphonse iphrofayli yakho kusuka ku-Yelp.
Ngisho nomthetho we - CAN-SPAM ka-2003 udinga noma ubani othumela iphephandaba ukuze anike abantu ithuba lokuphuma.
Ababukezi Bangafakaza Ngokusobala Amabhizinisi Wenoma yini Abayifunayo - Ngisho Nokwenza Amacala
Ukubuyekezwa kufanele kube ukuhlolwa; okungcono akungabi namabomu futhi umane uchaze ukuthi kungani umuntu ephakamisa noma engasincoma ibhizinisi. Kodwa lezo zingavamile, futhi, ngokukhululekile, kunzima abantu abaningi ukuba babhale ngoba imizwa yethu ibangele kulokho esikushoyo ukuthi ayibi noma ayikho. Kodwa ababuyekezi abaningi base-Yelp babhala ngaphezulu ama-op-eds kunezibuyekezo. Abanye baze basho ukuthi, noma cha, akufanele yini kushiwo esidlangalaleni ngaphandle uma ulungele ukuvuselela lezo zinsolo enkantolo yomthetho.
Umthetho uthi "kucatshangwa ukuthi unecala kuze kutholakale ukuthi unecala." Imikhuba ye-Yelp ibonakala ibonisa isimo sengqondo, "sitshela umuntu futhi sizocabanga ukuthi kuyiqiniso futhi sivumele simi" (ngoba ukubuyekezwa okuningi okungalungile akuhlungiwe.) Ngokungafani nesistimu yezomthetho, ayikho inqubo yokwenza isikhalazo sezinqumo ze-Yelp.
Ukumangalela obala umuntu ngobugebengu ngobugebengu ngendlela yokuthi kungase kubangele ukulimaza idumela, ukuhlukunyezwa, okuyinto yobugebengu. Endabeni yokumangalelwa kwamanga okuthunyelwe e-Yelp, ngoba kubhalwe phansi, kuyisibindi (futhi kungemthetho).
Noma kunjalo, i-Yelp ayihambisani futhi ngeke isuse okuthunyelwe, ngaphandle, mhlawumbe ngezikhathi ezingavamile futhi kuphela ekuhlakanipheni kwayo kuphela.
Uma ufaka isibonakaliso egcekeni lakho ukwethula amacala okulwa nobugebengu njengeqiniso ngomakhelwane wakho kuthiwa yi-libel. Yenza ku-Yelp futhi ibizwa ngokuthi ukubuyekezwa.
Nazi izibonelo ezimbalwa zabantu ababeka abanye ubugebengu obuqondile - ukubuyekezwa okungahlosiwe ngitholakale kalula ekusesheni okungahleliwe ngoNovemba 16, 2012:
- "Omunye walabo abashayeli bebiwe i-wallet yami yonke imininingwane yami kanye nemali yami. Ngemva kokukhokhela iphothi, ngiphumile emotweni ngempahla yami futhi umshayeli wahamba. Emasekhondini angamashumi ayisithupha kamuva, ngabona ukuthi isikhwama siphelile." USophia L., eNew York
- UFilily F., Owesifazane waseCalifornia, usolwa ngamabhedlela amabili, udokotela, kanye nomhlengikazi wokunakekelwa kwezempilo nokuhlukumezeka, udokotela wamazinyo wokukhwabanisa komshuwalense, kanye nesazi sokusebenza kwengqondo yangasese sokuthatha izikhalo zezimali ezivela esifundeni sesikole. "
- U-May Y. waseGlendale, CA, utshele udokotela ohlinzayo wasePulasitiki ekubuyekezweni okulodwa kokungahle abe nemikhuba emihle yokuziphatha, ukunganaki kwezokwelapha kanye nokungasebenzi kahle.
Kodwa bangaki abanikazi bamabhizinisi abasolwa ngamanga banesikhathi noma ukuthambekela kokubopha ababuyekezi? I-Libel kuyinto enzima ukuyibeka, ngakho-ke abanikazi bebhizinisi bahlala bengenamandla okulwa nokulwa nobugebengu bamanga noma ezinye izinsolo ezingekho emthethweni kanye nezinsolo.
Ukubuyekeza kwe-Yelp, uma sekuthunyelwe, ingxenye enkulu imile. Ngisho nalabo okholwa ukuthi bangamanga. Kodwa lokho akusho ukuthi kufanele uhlale phansi futhi ubuke izilungiswa ze-Yelp zokubhubhisa izilinganiso zakho zephrofayela yebhizinisi.
Yini Ongayenza?
Okokuqala, ungathengi kumapaki wokuthengisa aseYelp ukuze ukhokhe ukukhangisa. Qonda ukuthi uthola ngempela, futhi ungatholi. URaymond Fong, umdayisi we-intanethi ophumelelayo, wabhala isihloko se-no-punches-esithwetshiwe mayelana nezinsizakalo zokukhangisa zikaYelp - mhlawumbe enye yezinto ezinhle kakhulu engizibonayo. Ngikhuthaza kakhulu ukuba ufunde ngaphambi kokuthenga ukukhangisa ku-Yelp. Ungayifunda lapha: I-Yelp Ekhethiwe Ukubukeza Ukukhangisa - Ingabe i-Yelp igxotha Abantu?
Njengoba abanikazi bebhizinisi bengakwazi ukuphuma e-Yelp, into engcono kakhulu ongayenza igxile ekwakheni ubukhona bakho be-intanethi ngezinye izindlela - i-Facebook, i- Twitter , nakuwebhusayithi yakho.
Kufanele futhi ucabange ukusebenzisa umkhiqizo wakho ku-Google. I-Google HotPot iyindlela engcono kunazo zonke eya ku-Yelp - ayizange ibambe ngokushesha, kodwa indlela i-Google isebenzelana ngayo nabanikazi bebhizinisi nababuyekezi iyasebenza futhi iyabulungisa. Futhi, i-Google izici ekukhulunyweni komphakathi ukuze ukubuyekeza ku-Google HotPot kungasiza iwebhusayithi yakho kwimiphumela yokusesha injini.
Uma uhlaselwa yizibuyekezo ezimbi ze-Yelp, ungase uthande ukubiza i-akhawunti yakho yebhizinisi bese unikeza impendulo yomphakathi. Khumbula nje ukuthi wenza ukulawulwa kokulimala, hhayi ukudubula ukuzivikela kwakho siqu, noma i-rant intukuthelo. Yenza lokho okushiwo ama-posters akho amabi akwenze futhi ube nomgomo futhi awufanele.
Kufanele Uthintane noMmeli?
Akusizi neze ukuthola iseluleko sezomthetho esifanelekayo, kodwa ukucasuka ngezibuyekezo ezimbi, noma ukunikeza izinsizakalo "zokukhangisa" ukuthuthukisa ukulinganisa kwakho, akufani ne-Yelp ukwenza okubi. Ummeli omuhle angakusiza ukuba uqonde amalungelo akho futhi uhlole ukuthi unecala noma cha. Kodwa-ke, bazokucela ubufakazi obuningi bokuthi unobungozi ngandlela-thile. Udinga imibhalo.
Ukubhala izibuyekezo ze-Yelp Nezehlakalo
Uma usola ukuthi izibuyekezo zakho zenziwe ngokungalungile noma iphrofayli yakho yebhizinisi ihlawuliswa ngokungathengi isikhangiso, udinga ukukwazi ukusekela lezo zikhalazo. Kuze kube manje, akekho owenzile lokho ngempumelelo futhi okungenani amacala amabili e-Yelp axoshiwe.
Uma kunokwenzeka, bhala phansi iphrofayli yakho ye-Yelp ngaphambi kokuba uxhumane nabo. Ukukhalaza ngezibuyekezo ezimbi kungaholela ku-Yelp enikeza amaphakheji wokukhangisa. Kunezikhala eziningi eziteshini ze-anti-Yelp lapho abanikazi bebhizinisi bethi uma izindleko zokuthenga ukukhangisa amaphrofayela abo zishintshwa, futhi ukulinganisa kwabo kwehla. Ngakho-ke qaphela ukuthi kwenzekani ngephrofayela yakho ye-Yelp ngemuva kwengxoxo onayo nommeleli we-Yelp.
Thatha ama-shots esikrinini, uthathe futhi unamathisele amakhophi azo zonke izibuyekezo, idokhumenti okubuyekezwa yomsakazo futhi ehlongozwayo, futhi uqaphele usuku nesikhathi owuthathe ulwazi. Abaphathi bebhizinisi abathintekayo mayelana nokubuyekezwa kwabo kwe-Yelp kufanele benze lokhu kanye ngesonto - ngokuqinisekile okungaphansi kwesisodwa ngenyanga.
Uma ukhuluma ku-Yelp, zama ukuthola noma yini abakushoyo ngokubhala. Thumela ama-imeyili eqinisekisa izingxoxo zocingo, uze uwarekhode futhi ulondoloze wonke ama-imeyili wezwi. Uma ukuthengiswa kwe-Yelp kubuyela emuva kubiza ukuthi uqaphele usuku, isikhathi, okhulume nabo nokuthi yini abakushoyo.
Akukwazelwanga ukuthumela izibuyekezo "zokuhlola" ukubona ukuthi ziphelela kuphi. Noma yikuphi "ukuhlolwa" ozibhalayo ukubuyekezwa okukhohlisayo - I-Yelp ayivumeli abasebenzi nabanikazi bebhizinisi ukuba babhale ukubuyekezwa, ngakho ukwenza kanjalo kubonisa kuphela ukuthi uphula imithetho yabo yokusebenzisa. Noma kunjalo, uma amakhasimende ekutshela ukuthi athumele izibuyekezo, hlola ukuze ubone ukuthi ziphelile kuphrofayela yakho yomphakathi noma kusihlungi.
I-Yelp inabameli bayo, futhi ngaphandle uma unesimo esiyingqayizivele futhi ungabonisa ubufakazi bokungalungi, ukuqasha ummeli wakho akungabazeki ukuthi uthole okuningi endleleni yokwaneliseka. Izigwegwe eziningana ngokumelene ne-Yelp seziye zaxoshwa izinkantolo. Kodwa lokho kusho kuphela kuze kube manje, akekho oye wabonisa ubufakazi obanele bokuqinisekisa isilingo.
I-Vent, Yabelana, Buyekeza i-Yelp
Kungase kungakusizi ukuthi uthole izibuyekezo ezimbi zisuswe kusuka ku-Yelp, kodwa ukuzizwa kungakuzwa uqobo ngokwakho. Nazi ezinye izindawo ongabelana ngayo nakho okuhlangenwe nakho kwakho kwe-Yelp, futhi ufunde ngabanye abaye babe nezinkinga nge-Yelp nokuthi benzeni ukulwa.
Qhubeka, ubuyekeze i-Yelp:
- YelpSucks.com
- LondolozaUkusukaYelp.com
- WeHateYelp Ikhasi le-Facebook