Izikhathi Eziningi Njengoba Ama-Agence Ayenze Amagalaza Akulu.
Njenganoma yiliphi ibhizinisi, ngabantu abaqhuba izikhungo zokukhangisa. Futhi abantu, njengoba sonke siyazi, bayaphambuka. Sonke sinamaphutha ethu kanye nobuthakathaka, futhi ngezikhathi ezithile ngisho nezinhlelo ezinhle kakhulu zethrafikhi, zikhohlise izinyathelo zokuqinisekisa futhi imihlangano engapheli ayikwazi ukuyeka amaphutha okungena kuwo.
Ngeshwa, ukukhangisa kuhloswe ukuthi kubhekwe abantu abaningi. Uma kwenziwa amaphutha, abantu abaningi bayabona. Ngezinye izikhathi bangasiza ngempela umkhankaso ukuba uthole ukunakwa okungaphezu kwalokho okwakudingeka uthole.
Ngezinye izikhathi, kungenza kube namahloni, izinhlawulo, ngisho nokulahlekelwa kwemisebenzi.
Ungakwazi ukuyihudula kuze kube yizimbangela eziningana zezingxabano:
I-Literal Translations I-Lead to Bizarre, ne-Insulting, Izikhangiso ezintsha
Cishe yonke into ine- tagline. Futhi ezinye izinhlobo zinamathegi amaningi wemikhiqizo eminingi, kufaka phakathi i-Proctor & Gamble, i-Pepsi ne-Chrysler Jeep. Ungase ungayicabangi ngalokhu okuningi, kodwa kwenzekani uma amanye amathegi wamathegi amakhulu e-America efakwa kwisihlungi sokuhumusha? Akukona empeleni njengokunqunywe futhi okomile njengokumane ushaya inkinobho yokuhumusha, ngenxa yezindinganiso zamasiko ezehlukene. Ngokwesibonelo, kwamanye amazwe kuyinto evamile ukubeka isithombe somkhiqizo ngaphakathi kwelebuli ngelebula. Ake ucabange ukuthi bangasabela kanjani ekudleni kwezingane noma ekudleni inja!
Mhlawumbe iphutha lokuhumusha elidumile kunazo zonke livela kuPepsi, eliphendulela ngokuthi "Woza Uphile Nesizukulwane SasePepsi" esiya e "Pepsi Ikhuphula Amadodakazi Akho Emuva Kwabafileyo."
Funda uhlu oluphelele lwamathegi wamathegi aphansi lapha.
I-Agency ithola abavilaphayo, noma ikholelwa ukuthi wonke umuntu ucabanga ngendlela abenza ngayo
I-adage endala - ungalokothi ucabange, yenza imbongolo iphume wena kanye nami-ilungile ekhaya kuleli zwe. Ama-agencies ngandlela-thile bacabanga ukuthi wonke umuntu uzovele athole ihlaya, noma aqonde ukucabanga ngemuva kwalo.
Ngakho lapho uPapchips esebenzisa u-Ashton Kutcher "ebusweni obomvu," bacabanga ukuthi wonke umuntu uzocabangela okuhle komkhankaso. Kungaba kanjani ubuhlanga? Umbuzo wangempela uwukuthi, ungaba kanjani ubuhlanga obuhlukile?
Bona izinhlamvu ezinkulu ezinjengalezi lapha.
Ama-Agent Get "o Clever "ngenxa Yabo Abalungile
Ngenkathi abanye bathi igama elilodwa lifana nelinye, uma uzama ukuphulukana, lokho Khumbula, akusiyo ngokuhlakanipha, kungokuthi kufanelekile futhi akukhunjulwe. Ngokwesibonelo, uColgate Wisp uyinhlangano yomkhiqizo omuhle. Iveza lokho okufunayo ngomkhiqizo uqobo. I-lightweight, ithambile, futhi uma ihlanganiswe negama njenge-Colgate, uyazi ukuthi kuyinto ephathekayo yezidingo zamazinyo zakho. Yileyo ndlela yokwenza kahle.
Ngokuphambene nalokhu, nanka amanye amagama omkhiqizo namasevisi aphuthelwe ngokuphelele isikebhe. Kufanele ubuze, babecabangani?
Futhi ngokuqondene nokuhlakanipha kakhulu, ama-ejensi angase ahambe kakhulu nemibono yawo. Uma lokho kwenzeka, uthola yonke inamba yabasebenzisi abathengisa amakhanda abo futhi bazibuza ukuthi uzama ukuthini.
Ngakho, yiba amasu. Be savvy. Kodwa ungalokothi uhlakaniphe kakhulu ngokwakho.
Izikhukhula ezikhangayo ezikhangayo, nokuthi kungani zihlulekile
Ayikho impendulo yangempela noma engalungile ekudaleni okuncane, noma isicelo somthengi.
Awukwazi ukusho ngokweqile ukuthi yisiphi isisombululo sokudala enkampanini yeklayenti ingu-100% elungile, noma iphutha ngokuphelele. Konke kuvela ochungechungeni lwezingxoxo phakathi kochwepheshe ku-ejenti, kanye nekhasimende, ukuze bavumelane ngalokho okumelwe kwenziwe. Futhi, izikhathi eziningi, kubuye kube phansi ukuzwa imizwa.
Ngeshwa, ngezinye izikhathi leyo mizwa ayisusiwe, ithumela umkhiqizo ube yi-tailspin okwesikhashana. Nazi izibonelo eziningi zokukhangisa kanye ne-PR ezihambayo ezazithengisa amakhasimende. Nazi ezinye zezinhlanzi ezinkulu kunazo zonke.
Amagama Iwebhusayithi Yezingenangqondo
Uma ubheka igama lewebhusayithi yenkampani yakho, umkhiqizo, noma isevisi, ufuna okuthile okubambekayo nokukhunjulwa. Ufuna futhi into encane, futhi iphela ngokuphela kwe-.com. Yebo, kunezinxushunxushu eziningi manje, kufaka phakathi .net kanye .biz, kodwa abantu bahlela ngokuzenzakalelayo i-.com.
Ngalezo zizathu, amagama ewebhusayithi angaba ngandlela-thile aphikisiwe noma ahlekisayo, ngokupela okufakwe efonini kuthatha indawo ye-spellings yangempela (ifoni esikhundleni sefoni), noma i-Z esikhundleni se-S (i-dogz esikhundleni sezinja). Kwenzekani futhi ukushayisana kwamazwi. Amawebhusayithi namagama wesizinda azitholakali, ngakho amagama agijima ndawonye. Futhi lokho kungaholela kwamanye amagama e-hilariously ngokungenhloso. Nazi amaphutha angu-10 aphikisayo inkolelo.
Inhloso Yokuthola Ukuqapha.
Uma kuziwa kwi-Super Bowl, izinto ezimbili kuphela ezibonakala zingakhathazeki ngosuku olulandelayo; ubani ophumelele, futhi yiziphi izikhangiso ezivelele?
Ngezinye izikhathi, izikhangiso zingaba kuhle ngempela. Amabhizinisi asele ukuhlolwa kwesikhathi ahlanganisa i-Apple enhle kakhulu ebizwa nge-1984 ( eqondiswa ngu-Ridley Scott ), futhi ngenxa yezizathu ezithile, i-Budweiser Clydesdales. Ngezinye izikhathi, izikhangiso zingaba yiziqu zangempela.
Bona izikhangiso eziyishumi ezishisa kakhulu, kodwa eziningi kakhulu, izikhangiso ze-Super Bowl lapha.