Indlela Yokwenza Imibiko Yakho Yomsebenzi Ikhunjulwe

Ukuxhumana Okuphumelelayo Kuqala Ngethulo Elikhuthazayo

Yini eyenza ukukhangiswa kwe-TV yebhizinisi, ukuklama komkhiqizo, noma umkhankaso wokumaketha? Kungani ulalele osombusazwe abathile noma abaholi bebhizinisi kanye ne-glaze phezu kokukhulunywa kwabanye? Kungani ukuthi ukwesaba ukuvula ama-imeyili athile wabathumeli, kodwa uvule abanye ngokushesha nje lapho befika ebhokisini lakho lokungenayo? Konke mayelana nemilayezo. Uma ucezu lokukhulumisana lufika ekugcineni, olufanele, olufanele, futhi oluphoqelela, lukuhambisa-umlaleli noma umfundi-ukuba enze okuthile.

Ukuhambisa abantu akuyona imilingo-kungokwokuxhumana okusebenzayo.

Noma ubani angaphumelela ekukhulumisaneni okuphumelelayo ngokusebenzisa ithuluzi elilula elinamandla okungaqondi ukuthi kungani umlayezo usebenza noma awusebenzi, nokuthi ungayithuthukisa kanjani. Ibizwa ngokuthi i-Model 4Cs, emele ukuqonda, ukuxhumeka, ukwethembeka, nokuthembana. I-4Cs Model yasungulwa ekuqaleni njengethuluzi lokuhlola lokuhlola umthelela wezinto zokukhangisa nezokukhangisa. Amabhizinisi afana noDunkin 'Donuts, Suave Shampoo, neBreyers Ice Cream asebenzisa i-4Cs Model ukuthuthukisa imikhankaso yokukhangisa ekhuluma nabantu futhi yakha uxhumano lomzwelo nabathengi babo.

Izindaba ezinhle ukuthi akudingeki ube umlobi ochwepheshe noma ukukhangisa ukuhlakanipha ukuze ufeze ukuthumela imiyalezo . Ubuhle be-4Cs Model ukuthi kulula ukuyiqonda futhi kulula ukufaka isicelo kuzo zonke izingxenye zokukhulumisana ozikhiqizayo emsebenzini noma ngabe yi-Abstract, i-imeyili, isihloko se-newsletter, isiqeshana sokuthengisa, i-PowerPoint, noma ibhulogi.

Uma uthola umkhuba wokusebenzisa i-4Cs kuzo zonke izinhlobo zokuxhumana ozenzayo , abaphathi, osebenza nabo, amakhasimende, namakhasimende bazoqaphela.

I-4Cs Model Yokuxhumana Okuphumelelayo Eku-a-Glance

Imodeli ye-4C iyithuluzi eliwusizo lokuhlola ngokulinganayo ukuphumelela kwezinhlobo eziningi zokuxhumana: yini esebenzayo, engasebenzi, futhi kungani.

I-4Cs ingahlola ukuxhumana kokuthengisa, kanye nokuxhumana kwebhizinisi , ukukhulumisana kwezombusazwe, ukuzijabulisa, nokuxhumana okuvamile komuntu ngamunye, kusukela ku-imeyili nokubhuloga ukuze kukhulume ubudlelwano.

Ukuqonda

Ingabe izilaleli zithola umyalezo, umqondo oyinhloko, iphuzu? Umyalezo ukhuluma ngani ngokushesha? Ingabe izilaleli zingadlala umlayezo? Lokhu kuqinisekisa ukuthi bayayithola futhi i-C yokuqala isebenza. Nazi amathiphu amathathu wokuqonda okungcono:

• Yenza umlayezo uhlanzeke futhi ubukhali.
• Ukuphindaphinda kusiza. Batshele ukuthi uzobaphikisa; ngokulandelayo, tshela kubo; bese ubatshela ukuthi uthini kubo.
• Gcina kube lula-ungahambi kakhulu.

Ukuxhumana

Ukwenza uxhumano nomqondo okhulunywayo noma umlayezo kusho hhayi kuphela ukuthi izethameli "ziyithola," kodwa ukuthi zibuye zihlangane nazo, zinencazelo futhi zibalulekile kubo, futhi ngokuvamile zivusa ukusabela okungenangqondo noma ngokomzwelo: ukukhungatheka, injabulo, intukuthelo, isifiso , injabulo, injabulo, ukudabuka, njalonjalo. Lapho uxhumano lukhona, luzoveza ukuziphatha okusha nezenzo.

Ukuthembeka

Izilaleli zidinga ukukholelwa ukuthi ngubani owakushoyo (izwi lomkhiqizo noma isithunywa), kuthiwani , nokuthi kuthiwa kanjani . Uma kungenjalo, noma yikuphi ukuxhuma kuqala ukwehla-ngokushesha.

Ukuthembeka kuyi-C ebucayi, ngoba izilaleli zingase ziqonde ngokuphelele umlayezo womkhulumeli, futhi zixhumane nazo ezingeni lomzwelo, bese ziphenduka ngokushesha futhi zithi zivela kulo mthombo othile: inkampani, ukhetho lwezombangazwe, umphathi, noma ngabe yikuphi 'Ngithenga.

Ukuphikisana

Ekukhulumisaneni, ukusabalala kuyinto enhle. Ufuna izilaleli zakho zithole umlayezo, zigijime nazo, futhi zisakaze. Cabanga ngesikhathi sokugcina ubona isikhangiso se-TV esihle kakhulu noma esihlakaniphile ukuthi usixoxisane nabangani bakho, uzithole uzishintsha kabusha, noma uphinda isiqubulo noma i-catchphrase ezingxoxweni. Lokho kusakazeka.

Ukuze isakazeke, umlayezo kufanele ube namandla, omusha, ohlukile, futhi okhunjulwayo. Kumele futhi kuphakamise impendulo engokomzwelo ecacile, kube nekhono lokukhuluma, kushukumise ukuhloswe ukwenza okuthile, futhi kwenzeke ukuphendula okubonakalayo.

Beka ama-4Cs ku-Action for Communication Effective

Hlanganisa i-4C-ing yokuxhumana okuphumelelayo futhi kuyoba yinto yesibili kuwe. Zama lokhu kuhlola. Faka isicelo se-4Cs encwadini yezentengiselwano noma izindaba ozibona noma ezizwayo namuhla ku-TV noma kumsakazo. Uke wakuthola ngokushesha? Ingabe iphakamisa impendulo yomzwelo? Ingabe bekukhona noma isithunywa sithembekile?

Ingabe uzizwa sengathi umlayezo unamathele futhi wenza ukuthi ufuna ukusabela ngandlela-thile? Noma zama 4Ukuthola amanye ama-imeyili owamukelayo namhlanje. Uzobona ngokushesha ukuthi kungani imiyalezo isebenza futhi ingasebenzi. Ukubona ukuxhumana ngokusebenzisa i-lens 4Cs kuzokukwenza uqaphele ngokwengeziwe izinselelo zakho zokuxhumana nokuthumela imiyalezo.

Uma usuqala imilayezo ye-4C-ing, kokubili eyakho nakwabanye abantu, ngokubheka ngokusebenzisa i-lens yokuxhumana ephumelelayo yokuxhumana, uxhumano, ukwethembeka, nokutheleleka, kuyoba umkhuba.

Uzokwazi ukufundela into elula njengememo futhi uqonde ukuthi kungani ugijimise futhi uzimisele ukuthatha isenzo, noma kungani usheshe ukuwuphonsa efayeleni lesyingi. Uma ucabanga ngokwengeziwe futhi usebenzise ama-4C kumilayezo yakho, uzosebenza ngokwengeziwe kulokho okwenzayo.