Abasebenzi bakho bahlanganyela emithonjeni yezokuxhumana
Sebenzisa ama-social media ukuze kuzuze inkampani yakho . U-Shama (Hyder) Kabani, umbhali we- Zen we-Social Media Marketing noMongameli weChofoza kuya kuKlayenti, osebenza ngokugcwele wezokumaketha webhusayithi, uyabuza, "Bakusho ngani ngawe, inkampani yakho, nemikhuba yakho?
Kungcono okwamanje - uphendula kanjani?
Ukuba nomgomo wezokuxhumana wezenhlalo endaweni akusho ukuthi uqala ukubiza isithombe sakho. Kodwa, uthola ukusebenzisana ngokuziphendulela engxoxweni eyenza isithombe sakho. Futhi, uthola ukusiza abasebenzi bakho benze okufanayo. "
Kungani inqubomgomo yokuxhumana nabantu kanye nemikhuba emihle yenkampani iyadingeka
I-Kabani ithi, "Izwe liyashintsha ngokushesha, futhi indlela esixhumana ngayo iyashintsha ngokushesha. Akuyona nje i- Gen Y ukuthi amabhulogi nezintambo - kuyinto ekhulayo eyamukelwa yizizukulwane zonke. Kukhona izinzuzo ezinkulu zobuchwepheshe banamuhla nokusetshenziswa kwayo okubanzi, kodwa kunezinye izingozi ezivezwe nguRaj Malik of Network Solutions . "
Ubhala ukuthi "ukuhlaziya okungagunyaziwe noma okungalungile noma okuthunyelwe ku-intanethi kungakwazi:
- "Thola iNkampani, nawe, enkingeni esemthethweni ne-US nezinye izinhlangano zikahulumeni, ezinye izinkampani, amakhasimende noma umphakathi jikelele.
- "Nciphise igama lomkhiqizo weNkampani ngokudala ukusakazwa okungalungile kweNkampani, abanikazi, nabalingani, kanye nawe noma ithimba lakho.
- "Yenza umonakalo kuNkampani ngokukhulula ulwazi olungelona olomphakathi noma ulwazi lomnikazi.
- "Sithintele ikhono lokuthola amalungelo obunikazi noma ukunciphisa inzuzo yethu yokuncintisana.
- "Ukubiza umsebenzi wakho eNkampanini."
Uphakamisa ukuthi iningi lalezi ngeke lihluphe izinkampani uma abasebenzi basebenzisa ingqondo ejwayelekile kanye nokwahlulela okuhle ekusebenzisaneni kwabo kwe-intanethi.
Izinyathelo eziyishumi kumgomo womphakathi wezokuxhumana
I-Kabani, oye wabizwa ngokuthi oyena wesifazane ongu-10 ophezulu kunawo wonke futhi onamandla emithonjeni yezokuxhumana, ubonisa lezi zinyathelo eziyishumi ekudaleni izinkombandlela kanye nethinga lezinkampani zenhlalo yakho.
Nquma ukuthi inkampani yakho imi kuphi ngokuphathelene nobuhlobo obufunayo nama-social media. Kumele uthathe isinqumo sokuthi ukuma kuphi ngokuqondene nokuqapha ukusetshenziswa kwabasebenzi bezokuxhumana. Udinga ukunquma ukuthi inkampani yakho ifuna kangakanani ukuhamba ekusebenziseni imithombo yezenhlalo ngokuqashelwa komkhiqizo, ukubandakanya amakhasimende akho nabasebenzi kwingxoxo, nokushayela ukuthengisa.
UBabani uyabuza, "Ingabe uzokhetha ukukhuluma kuphela ekuphenduleni lokho okushiwo omunye umuntu? Ingabe uzosebenza ngokuhlanganyela emphakathini (abathengi nama-blogger)? Ngaphandle kwenqubo jikelele yokucabanga ngemidiya yezokuxhumana, kungaba nzima kakhulu ukwakha inqubomgomo. "
Thola ukuthi yini eyenza abezindaba zomphakathi. I-Kabani ithi inhlangano ngayinye idinga ukuchaza ngokuzisebenzisela kwayo ukuthi yini eyenza abezindaba zomphakathi. "Ngenkathi i-blog ne-LinkedIn ingabhekwa kalula njengezindaba zomphakathi - kuthiwani ngevidiyo e-intanethi? Kuthiwani nge-Twitter?
Yini ngempela eyenza abezindaba bezenhlalo? Kufanele ube nencazelo yakho ebhaliwe (okungcono) ebhaliwe. Lokhu kuyiqiniso ikakhulukazi ngoba amawebusayithi amasha namathuluzi avela sonke isikhathi.
Incazelo yami siqu yemidiya yezenhlalo yimuphi iwebhusayithi noma okuphakathi (kufaka phakathi ividiyo) evumela ukuxhumana ngokukhululekile. "
Njenganoma yikuphi okungaxhunyiwe kwi-intanethi noma oku-intanethi okulotshiwe, okusetshenzisiwe, okutholiwe, okuthuthukisiwe, noma okulondolozwe ku-electronics ephethwe yinkampani enikezwe abasebenzi, kuchaza ukuthi ubani ophethe lokho. Akukho mbuzo, njengesibonelo, mayelana nebhulogi yomuntu siqu, ebhaliwe yisisebenzi, ngesikhathi sakhe. Uma eshiya umqashi wakho, ibhulogi nokuqukethwe kungokwakhe.
Kodwa, okuqukethwe kwe-laptop yakhe ephethwe yinkampani kanye nomakhalekhukhwini, kanye nokuqukethwe akubhalele kuwebhusayithi yenkampani, mhlawumbe kungokwakhe, ngenqubomgomo ebhaliwe , enkampanini.
Ezokuxhumana nabantu, ingabe inkampani yakho ine-akhawunti ye-Twitter noma ikhasi le-Facebook, njengezibonelo? Le nkampani idinga ukuqinisekisa ukuthi ubunikazi bale akhawunti yama-social media kungokwenkampani, hhayi isisebenzi esisebenzayo somsebenzi wamanje sihlanganisa ukuthumela nokuqapha la ma-akhawunti.
Inqubomgomo yakho kumele ihlanganise ukuthi ngubani onomnikazi kumkhakha wezokuxhumana.
Gcina ulwazi oluyimfihlo nolwazi lokuzimela ngasese. Hlonipha amalungelo wobumfihlo abanye abasebenzi kanye namakhasimende akho. Izinqubomgomo zezokuxhumana zomphakathi kumele zibhekane nenkinga yokugcina ulwazi lomnikazi nolwazi oluyimfihlo.
I-Kabani ithi, "Ngenxa yemvelo engavamile yalezi zingosi, kulula ukunikeza ulwazi olubalulekile ngaphandle kokuyiqonda. Ngisho nemilayezo yangasese ayilondekile ngaso sonke isikhathi. Isayithi ngalinye linamakhono alo. Kungcono ukuthi abasebenzi bangalokothi bahlanganyele ngolunye ulwazi oluyimfihlo noma oluphathelene nolwazi olusebenzisa imidiya yomphakathi - kungaba esidlangalaleni noma ngasese. "
Nquma ukuthi ubani onomthwalo wokuphatha nokuhlanganyela emithonjeni yezokuxhumana. Kubalulekile ukuthi bonke abasebenzi baqonde futhi balandele inqubomgomo yenkampani yenhlalo yezokuxhumana ngenkathi bexhumeka kuma-social media online. Kodwa, isisebenzi esisodwa noma ithimba kufanele licabange umphakathi womphakathi wenkampani futhi uphathe imizamo yenkampani yomphakathi.
Ukuqaphele ukulandela nokuphendula ukuhlaziywa komphakathi, udumo, noma izikhalazo mayelana nenkampani, isisebenzi noma ithimba linesibopho esisemthethweni sokuphendula emithonjeni yezokuxhumana. Ngesikhathi bonke abasebenzi kufanele bakhuthazwe ukuba bahlanganyele futhi babame brand brand, emithonjeni yezenhlalo, laba basebenzi kufanele baphathe imibuzo ngokufanayo, futhi.
U-Kabani uthi, "Indlela engcono kakhulu yokuthola ummeli wezokuxhumana phakathi kwenkampani ukufuna umuntu noma ithimba labantu abathanda kakhulu ukuxhumana namakhasimende ezokuxhumana nabantu. Kungenzeka kakade benza kanjalo ngaphandle kokukwazi. Funa labo bantu bese ubaqeqesha kahle ukumela umkhiqizo wakho. "
Yakha imithetho emisiwe yokubamba iqhaza kwabasebenzi emphakathini wezokuxhumana. Uhamba nomugqa omuhle nabasebenzi. Udinga ukuvumela abasebenzi ukuthi bahlanganyele emphakathini wezokuxhumana, kodwa bavikele inkampani ngesikhathi esifanayo. I-Kabani iphakamisa ukubheka inqubomgomo ye-Intel yezokuxhumana yomphakathi ephelele. UMnyango Wezobuchwepheshe EzinguMoya e-Air Force udale lolu shidi lokugeleza lwemikhombandlela yabo yemithombo yezenhlalakahle futhi uDavid Meerman Scott ugcizelela isu lezokuxhumana kwezenhlalakahle ekuthunyelwe kwakhe kwebhulogi. Ngakho, izibonelo zikhona ku-intanethi.
Ngenkathi abasebenzi bakho sebevele basebenza kahle ngesikhathi behlanganyela ku-intanethi, inqubomgomo yakho yemidiya yezokuxhumana kumele iqondise ngokuqondile izibonelo zezihloko ezingezansi. Ulwazi oluyimfihlo, ulwazi oluyimfihlo olungakhululwa yenkampani kumele luhlale ngaphandle kwezokuxhumana. Ulwazi oluyimfihlo nolomuntu siqu mayelana nomsebenzi wakho nabasebenzi osebenza nabo namakhasimende akumele neze avele ku-inthanethi.
Isithombe somphakathi sabasebenzi bakho emithonjeni yezokuxhumana, uma singathintana nenkampani yakho, kunendaba. Ukuziqhenya, ukucasula, ukuphazamisa imibono, izitatimende ezingamanga, ukuziphatha okuhlambalazayo nokusetshenziswa kwezidakamizwa ezingekho emthethweni, yizo zonke izibonelo zokuziphatha inqubomgomo yakho yemidiya yomphakathi kufanele ilandele.
Dala isistimu yokuqapha i-media media sphere. I-Kabani ithi, "Inqubomgomo yemidiya yezenhlalo ayenzi okuhle kakhulu uma empeleni ungaboni indawo lapho ingxoxo iyenzeka khona. Kuningi lamathuluzi mahhala futhi akhokhelwe ukuqapha imithombo yezokuxhumana. "
Yenza ukuqeqeshwa kutholakale kalula kubasebenzi bakho abafuna ukuhlanganyela emithonjeni yezokuxhumana. I-Kabani iphakamisa ukuthi, "Cabanga ngokuwina-win. Akekho othanda ukuba yi-boss nxazonke - ikakhulu uma kuziwa ezingosizini zabo zokuxhumana. Kodwa-ke, iningi labantu livulekile ukufunda ngendlela yokuthuthukisa kangcono lezi zingosi zokuxhumana ukuze zithuthukise imisebenzi yabo kanye nemikhiqizo. Iningi labantu abenza iphutha online abazi lutho kangcono.
Uma ulindele ukuthi abasebenzi bakho basebenzise kahle amathuluzi okuxhumana nabantu, kufanele uhlinzeke ukuqeqeshwa. Lokho ababeka khona akuyona nje inkomba yenkampani; kubonakala futhi kubo. Yenze kube yimpumelelo kuwo wonke umuntu. "
Imithombo yezenhlalakahle iyanda ngezigidi zabantu emhlabeni wonke ukusebenzisana ngezindlela ezimbalwa eziphupha kungenzeka esikhathini esifushane esedlule. Abasebenzi bakho bahlanganyela emithonjeni yezokuxhumana. Inkampani yakho kufanele ihlanganyele emithonjeni yezenhlalo, futhi.
Futhi, izinqubomgomo nezinhlelo zakho zokuxhumana zomphakathi nezindinganiso zidinga ukuthuthukiswa manje. Thatha ithuba lokuthinta ingxoxo eyenzeka nxazonke yenkampani yakho nomkhiqizo wakho.
Ungakholelwa okwesikhashana ukuthi ingxoxo ayenzeki. Hamba ngethuba lokuthonya isiqondiso - manje.