10 izizathu zokuthi abasebenzi bakwa-HR badinga ukubamba iqhaza kuma-social media ukuze baphumelele emsebenzini
Kungani ungahlanganyeli kumawebhusayithi e-social media ngenkathi ukuhlanganyela kwakho kungathuthukisa umsebenzi wakho wezabasebenzi, kukusiza ukuba uthole abasebenzi abakhulu ngokukhulisa isikebhe sakho se-candidate, futhi kukuvumela ukuba uhlale uxhumane nabasebenza nabo kanye nabasebenza nabo endaweni eyodwa.
Kuzodingeka uhlole izindawo zokuxhumana zomphakathi ukuze ubone ukuthi yimaphi amasayithi afanelana nezidingo zakho zokubamba iqhaza. Ezinye izingosi ziyizimboni ezithile kanye nezihloko ezithile. Abanye baze bagxile ekuxhumaneni phakathi kwezifunda nezizwe. Dala amaphrofayli futhi uhlanganyele eminye imisebenzi ku-Twitter, Facebook, naku- LinkedIn .
Izingosi zokuxhumana zomphakathi ziyingxenye ebalulekile ekuxhumaneni kwenethiwekhi, impumelelo yomsebenzi, nokuthuthukiswa komsebenzi okuqhubeka phambili. Izingosi zokuxhumana zomphakathi zizodlala indima ekhulayo ekuxhumaneni, ukuthuthuka komsebenzi, kanye nokuphumelela komsebenzi.
Udinga ukuqiniseka? Lezi zizathu eziyishumi zenza umsebenzi wakho wokutshala izimali ze-HR social for mandatory yakho kanye nebhizinisi lakho impumelelo.
Izizathu Zokuthola Umphakathi
- Hlala uthintana nozakwabo nabangane. Uma, njengami, "ulahlekile" abantu eminyakeni edlule, babheke kuzo kumasayithi omphakathi wezokuxhumana. Ungazithola. Futhi, uma inethiwekhi yakho yonke ifakiwe futhi ihlanganisiwe, ngeke ulahlekelwe futhi. Osebenza nabo basebenzisana nabo, ngaphandle kokuthinta kusukela ekuqaleni kweminyaka engamashumi ayisishiyagalolunye namashumi ayisishiyagalolunye ubudala bangase bafinyelele futhi bakungeze kumanethiwekhi abo ochwepheshe ku-LinkedIn.
- Siza ozakwabo bakuthole. Abaningi abasebenza nabo, abangani, kanye nabangane bakho bangathola amaphrofayili akho bese bexhumana nawe. .
- Thola ukhetho lwemisebenzi. Ungathumela i-imeyli inethiwekhi yakho yomphakathi ngezidingo zomsebenzi bese ucela ukuthunyelwa. Thepha emandleni amanethiwekhi omsebenzi wakho wamanje ngokuwacela ukuba asakaze izikhundla ezitholakalayo kumanethiwekhi abo. Samukela abafakizicelo abaphezulu kusuka kumanethiwekhi omsebenzi ku-LinkedIn naku-Facebook; ungenza okufanayo. Lokhu futhi kuyinye yezindlela eziphezulu zokuthola ukhetho olungapheli, abantu okungenzeka bangabenzi umsebenzi okwamanje. Sesha ngamagama angukhiye ukwandisa oxhumana nabo ngisho nangaphezulu kwenethiwekhi yakho. Isibonelo, ungasebenzisa i- LinkedIn yokuqasha .
Thuthukisa inethiwekhi yokuqasha kanye nedamu lokuzikhethela labasebenzi abangaba namakhono azoba nzima kakhulu. Ikakhulukazi uma abantwana besifazane behlala emsebenzini noma bafuna amathuba okuchitha isikhathi, thola ukuthi uzothola bani ngobuchwepheshe, ubuchwepheshe bezokwelapha, namakhono, njengezibonelo, inhlangano yakho eyodinga ikusasa. Ukuxhumana okuhlukahlukene komphakathi kukhona emikhakheni ehlukahlukene yemisebenzi.
Tshala unyawo lwakho ngokuqinile kumanethiwekhi omphakathi okuzohlinzeka abasebenzi besikhathi esizayo ngenhlangano yakho. Thuthukisa amakhono adingekayo ukuze usebenzise ngokugcwele amakhono okuxhumana nabantu be-social kanye ne-HR yakho. Funa usizo lwabasebenzi bakho bamanje, futhi. Sebevele bexhumanisa kulezi zingosi (futhi bazibuza ukuthi ungubani). Izisebenzi zakho zamanje zifuna ukukusiza ukuthi uthole futhi usebenzise uhlobo lwabantu abathandayo abasebenza nabo - nalaba basebenzi abangaba khona bonke ekuxhumaneni nomphakathi.
- Thola umsebenzi omusha. Isifiso sokuhambisa kusuka kumqashi wakho wamanje nganoma yisiphi isizathu? Sebenzisa amasayithi omphakathi wezokuxhumana ukuze akusize ekusesheni komsebenzi wakho. Yonke into enconyiwe yokuqasha ukhetho inconywa ekusesheni umsebenzi wakho we- HR . Bheka; imithombo yezokuxhumana iyisici esikhulu somsebenzi wamanje wamanje - noma kufanele ube.
- Misa umkhiqizo wakho we-intanethi. Ungubani? Uphi ubuchwepheshe obunakho? Yini ofuna ukuyaziwa ngokufeza? Ufuna kanjani ukwaziwa nokuqashelwa osebenza nabo, abanye ochwepheshe, nabaqashi abangaba khona? Ukwaziswa okubekayo kumaphrofayli wakho wezokuxhumana womphakathi ekugcineni kuzokusiza kahle ukuthuthukisa inqubekela phambili yakho yomsebenzi - noma, ukwehluleka ukuthuthukisa ukuxhumana kwe-intanethi emidlalweni yezenhlalakahle - neze.
Uma umqashi ongase abe ngumqashi noma isisebenzi esingahle sisebenzise igama lakho ku-Google noma enye injini yokusesha, ingabe umqashi noma umsebenzi ongase abe khona angathola iziqinisekiso zobungcweti obuchwepheshe? Ngeke yini bathole lutho? Noma okubi kakhulu, bayothola yini iphrofayli yakho engakusizi ekolishi, eyenzelwe abangani nomndeni ku-Facebook, futhi, oh, bheka ukuthi abangani abhale kulo odongeni! Akukho lutho noma amakhasi angasebenzi noma amaphrofayli akwenzi lutho ukuze uqhubeke nomsebenzi wakho noma usesho lwakho lomsebenzi. Inani elikhulayo labaqashi lihlola ukutholakala kwakho ku-inthanethi .
Njengesibonelo sokubonakala engikhuthazayo, faka "Susan Heathfield" enjini yokusesha. Ekugcineni ngibhekile, iphrofayela eprofeshini ivele. Ufuna imiphumela efanayo yegama lakho. Ufuna ukusungula isithombe sakho se-intanethi ngaphambi kokuyidinga. Ukusungula lesi sithombe kungathatha isikhathi esithile. Kungani ulinde?
- Joyina amaqembu abelana ngezintshisekelo zakho, umphakathi wakho, noma umsebenzi wakho. I-Facebook, njengesibonelo, ikuvumela ukuthi udale amaqembu. Kukhona i-LinkedIn HR Group ongakwazi ukujoyina. Ukulandela abantu ku-Twitter futhi kuveza izincomo zokuqukethwe kwiwebhusayithi yami.
Ukuze uthole umzila wokufuna umsebenzi, i-Twitter idlala indima eyanda. Ngamahlamvu angu-140 noma ngaphansi, kunzima ukufaka isicelo somsebenzi, kodwa ungatshela ozakwabo nabaqashi ukuthi ubheka. Abaqashi bangakwazi "tweet" (basakaza umlayezo) ngemisebenzi etholakalayo nokuthi bangawafaka kanjani isicelo. Abantu bangabuye "babuyekeze" (basakaza kabusha umyalezo wemisebenzi) kumanethiwekhi abo ku-Twitter. Lokhu kuzokwandisa insimu yakho engaba khona, abaqeqeshiwe abafanelekayo abathola izindaba mayelana nemisebenzi yakho etholakalayo ku-Twitter.
Amaqembu e-Twitter aqhubeka ngokuhlela ukuhlangabezana nabantu abazohlangana nabo ukuze abantu abaxhumana nabo ku-inthanethi bakwazi ukuhlangana ubuso nobuso. Phakathi kweqembu laseMichigan liphethe imihlangano ejwayelekile; Ngizobheja ukuthi i-meetups iyatholakala endaweni yakho, futhi. Uma uhambela izingqungquthela noma ukuhweba, i-Twitter iyindlela enhle yokuhlela ukuhlangana ndawonye ku-show.
Unganikeza ulwazi olusuka kuminithi mayelana nendawo yakho nokutholakala komhlangano. Siyamazi osebenza naye othumelele ukutholakala kwawo ukuze ahlangane emhlanganweni futhi uthola isabelo somsebenzi ekupheleni kombukiso (okulindile isiqiniseko ngesheke sangemuva sangemuva ngemuva kokubonisa, okwamanje.)
- Thuthukisa uxhumano lomphakathi ngokuhamba kwesikhathi kumasayithi omphakathi wezokuxhumana. Amasayithi afana ne-Facebook avumela "okujabulisayo" okungcono kunokuba i-LinkedIn ephathelene nokuqeqeshelwa kakhulu. Ukuxhumeka kungithumelele i-karma nezitshalo ezivela ku-Facebook, njengesibonelo. Nakuba zombili lezi zingosi zaqala kubantu abasha, ochwepheshe abavuthiwe bayazihlanganisa nabo. Naphezu kokuthi indodakazi yomngane usitshela ukuthi sisabadala kakhulu ku-Facebook, ibuye iqhutshekwe yizifundiswa, futhi. Eqinisweni, ochwepheshe abavuthiwe babe, ngagcina ngibheke, ingxenye ekhula ngokushesha kunazo zonke yabathintekayo abasha.
Qaphela ukuthi wabelana ngani ukuze ulondoloze lowo mfanekiso ochwepheshe okhulunywe ngenhla, kodwa ungangabazi amandla ayo wokwandisa ubudlelwane bakho. Ukuhlanganisa okungeziwe? Abafundi beKolishi, ongase ufune ukuwaqasha, bafaka lezi zingosi futhi bazi kahle ukusebenzisa kwabo futhi bakhululekile ukuphuma kubo. Omunye wabafowenu wethuleka e-imeyili kamuva; omunye umshana wakhe wamthumelela umyalezo ku-Facebook futhi ubuyela emuva nami ngalolosuku - ebusweni bami be-Facebook. - Nikeza isikhala lapho abasebenzisi bomkhiqizo wakho noma isevisi bengakwazi ukuxhumana nawe. Abathengi bafuna ukuxoxa nawe mayelana nezidingo zabo nezidingo zabo. Bafuna ukukutshela ukuthi ungabasiza kanjani kangcono. Abaningi babo bafuna ukwakha umphakathi ozungeze imikhiqizo noma amasevisi abathandayo. Banike ithuba. Ibhulogi, uxhasa amaforamu womsebenzisi futhi uphendule imibono yomsebenzisi.
Sebenzisa impendulo yamakhasimende wakho ukuze uthuthukise; Kulula kakhulu ukukhipha inothi kuwe ku-Facebook, noma ukuphawula kubhulogi yakho kunokuba ubhale incwadi ekhelini lenkampani engaziwa. Yiba khona lapho. Hlanganisa. I-Zappos , isitolo sezinyawo kuphela esiyithengayo kusukela manje, sinokudla okunomsoco ku-Twitter. Isibonelo esisodwa kuphela. Futhi, uma udinga isu lokusiza amakhasimende akho akuthole futhi akhulume nawe, hamba lapho asevele ekhuluma futhi ujoyine ingxoxo. Empeleni, yenza lokhu, futhi. - Yakha umphakathi oseduze nomkhiqizo noma isevisi yakho. Ingabe abantu "ubuso" benkampani yakho bayangeneka, bayathandeka, bayakwazi, futhi baphumelele kumithombo yezokuxhumana? Udinga ukuthola laba bantu futhi ubakhulise. Ziya ngokuya ngezwi lenkampani yakho. Ngaphezu kwamathuba wemidiya akhokhelwayo, njengezikhangiso, izimakethe zethelevishini, nezindabuko zendabuko esondelayo, izwe le-intanethi lifuna inkampani kanye nabamemezeli bemikhiqizo abakha umphakathi wabantu abalandela nalabo abalandelayo. Izwi lokukhangisa ngomlomo / ukukhangisa (WoM) linikeza ithuba elinamandla kunazo zonke ukuze ufinyelele abantu nabantu ukuze bakufinyelele.
Amaforamu namabhulogi kwiwebhusayithi yakho yenkampani, amaforamu kanye namabhulogi ngaphakathi kwe-Intranet yezinsiza zakho, kanye namanye amathuba omphakathi we-inthanethi akha lo mqondo womphakathi. Kokubili ngaphakathi nangaphandle kwenkampani yakho, udinga ukuthuthukisa ubuhlobo. Yindlela yokukhulumisana yakho - kubasebenzi, kumanethiwekhi azuzisayo, kanye nokuqhubekela phambili kokuqhubeka komsebenzi wakho. Dala kubo; sebenzisa; bazise; bazuze kubo. - Ekugcineni, uBetsy Weber we-TechSmith Corporation wasithumela inothi elifanele ukulilalela. Inkampani yakho, ngaphezu kwabasebenzi ngabanye, idinga ukusungula ukuba khona kwenkampani kumasayithi abalulekile abezindaba. I-Business Cone yamuva ku-Social Media Ucwaningo ibonisa ukuthi "abantu abangama-93% baseMelika bakholelwa ukuthi inkampani kufanele ibe khona kumasayithi omphakathi wezokuxhumana kanye no-85% bakholelwa ukuthi lezi zinkampani kufanele zisebenzise lezi zinsizakalo ukuze zihlanganyele nabathengi." Kwabaphenduli bokufunda:
- ama-60% aseMelika ahlale exhumana nezinkampani kwi-social media site,
- 43% abathengi bathi izinkampani kufanele zisebenzise amanethiwekhi omphakathi ukuxazulula izinkinga zabathengi, futhi
--41% bakholelwa ukuthi izinkampani kufanele zisebenzise amathuluzi ezokuxhumana nabantu ukuze bacele impendulo kumikhiqizo namasevisi.
I-intanethi ivule ukukhulumisana phakathi kwemingcele yomhlaba. Kungani ungasebenzisi izingxenye zayo zokuxhumana zenhlalo ukwandisa inethiwekhi yakho, ukwandise umsebenzi wakho, wengeze abangane, wenze uxhumano, uqoqe abasebenzi, uthole abantu abanamakhono ambalwa, uthuthukise amachibi okubambisana nabasebenzi abangasebenzi, futhi wandise umbono wakho wezwe? Sihlanganyela. Kungani nawe, futhi?