Umlando Ophawulekayo Wendabuko Ye-Copywriting Legend
IsiFulentshi siyaziwa ngezikhangiso zakhe zekhophi ezinde, ezenza izimangaliso zezinto ezifana ne-Chivas Regal ne-XO Beer, futhi kamuva nje, isithombe se-Ibid.
Uvame ukubhekwa ngokuthi ngumuntu owaletha ukuguqulwa kokudala e-Asia lapho ehlanganisa i-Ball Partnership eSingapore. Manje, thola ukuthi "unkulunkulu wokukhangisa" waqala kanjani futhi wahlonishwa kakhulu.
Neil French - Iminyaka Yokuqala
IsiFulentshi singena ebhizinisini lokukhangisa ngendlela ehluke kakhulu kunabantu abaningi abazenzayo kulezi zinsuku. Ngemva kokuzama isandla sakhe emisebenzini eminingana, kuhlanganise nokuqothula izinkunzi, kwacelwa ukuba asebenze ejensi lokukhangisa lomngani, emnyangweni wezezimali.
Inhlonipho yakhe yemvelo, ukushesha okusheshayo nokucabanga okubukhali kwakusho ukuthi akazange ahlale umuntu we-akhawunti isikhathi eside, futhi ngemva kweminyaka embalwa waqala isitolo sakhe sokudala - i-Blacker Hyde - nomuntu owayengumlingani wangaphambili. Bonke abanye, njengoba bekusho, ngumlando; umlando omuhle ongakufunda ngo-Sorry For The Lobsters, i-Neil French yakamuva eshicilelwe ngezansi.
Umlobi we- copywriter , u-Neil French udume ngokubhala izikhangiso eziningi ngokuvamile ezingenaso iziboniso nhlobo.
Akuyona into engavamile ukubuka i-Neil French A d ehlukumezeke ngokuphelele yezithombe kodwa namanje idonsa umfundi ngechungechunge le-snappy nekhophi ekhishwe ngobuciko. Umsebenzi wakhe we-ibidphoto.com wawuphawuleka njengokwendlu yesitoreji sithombe futhi yenziwa ngokuphelele ngamazwi; isihloko - "Ungakhathazeki ukufunda lokhu, isithombe esingekho" - akuyona nje inselele kodwa inkohlakalo yombuso wokukhangisa wanamuhla.
Ungabona isikhangiso lapha kwiwebhusayithi ye-Neil French. Ngenye yezikhangiso ezinhle kakhulu ozozifunda.
Neil isiFulentshi nokuphikisana
Ngokudabukisayo, ngezingcweti eziningi ezinhle, zihlale zikhona izingxabano ezizungezile, futhi uNeil French akahlukile. Ngo-Okthoba 6 th , 2005, isiFulentshi sanika ilaleli izithameli eToronto futhi sathi into eyohlale ishisa kakhulu:
"Ngeke ube ngumqondisi omkhulu wokudala futhi unomntwana futhi ugcine uchitha isikhathi njalo lapho izingane zakho zigula ... Wonke umuntu ongazibopheli ngokugcwele emsebenzini uyazikhahlela."
Akekho onamahloni ekukhulumeni ingqondo yakhe, ukwethembeka kwakhe kwesibindi kuye kwamsiza kakhulu emsebenzini wakhe. Kodwa kulokhu, akukwazi ukunakwa, ikakhulukazi emva kokuphendula komphakathi kukaNancy Vonk, uMqondisi weCom-Chief Creative of Ogilvy Toronto. Washiya isikhundla sakhe esihloniphekile njengoMqondisi Wobumbano emhlabeni wonke eWPP Group.
Kamuva, ukhonjiswe njengethonya elikhulu ekusebenzeni kowesifazane wesifazane, uJureeporn Thaidumrong, owabizwa ngokuthi "Umuntu Wobuntu Wase-Asiya Wonyaka" ngo-2006.
"Ngokuphambene nalokho abantu abangase bacabange futhi bebekusho iminyaka embalwa edlule, uyasisekela kakhulu abesifazane abadumile. Ngiyaqinisekisa ukuthi ngenxa yokuthi ngingomunye wabafazi abasizile. Angikwazi ukuma lapho ngikhona namhlanje uma kwakungekho kuye, " kusho uThaidumrong.
Lapho ebuzwa ngawo ngo-2009 yi-intanethi ye-Agency.Asia, isiFulentshi sasikhuluma ngokukhululekile mayelana nendaba yonke.
"Ungakhohlwa ukuthi lesi sigameko esinobugebengu manje sasivutshelwa owesifazane owayekade ephethe indlebe-ngokushona ngoba wayehamba ngehora elide ngenkathi ngivakashele ihhovisi. Kwakuyi-palpably, impindiselo ephumelelayo kakhulu ... kodwa yayinefilimu sobusuku bonke senziwa sitholakale, noma ubani onomqondo wokuhlekisa noma ukugxekwa wayeyobona ubuhle bokuphendula. "
IsiFulentshi siphinde sitshelwe ukuthi senza izikhangiso ezingenakukwazi ukugijima, bese sibonisa ukuthi zithengisiwe futhi ziprintiwe izingxenye zomsebenzi. Lalela iphuzu lokubuka lesiFulentshi ngezikhangisi ze-scam lapha.
Neil French kanye ne-World Press Awards
Naphezu kwenani elikhulayo lemiklomelo yokubamba iqhaza kulo lonke izwe, isiFulentshi sabona igebe emnyangweni wokuqashelwa futhi sakha i-World Press Awards - umbukiso olinganiselwe kuphela ekukhangiseni okuvela emithonjeni yokuphrinta, nokunye okunye.
Ayikho idijithali, iwebhu, iselula, i-TV, umsakazo noma i-guerrilla. Abanye bathi kuwumbukiso wesiklomelo owawuklanyelwe kuphela ukuthandwa kwama-wannab we-French we-Neil.
U-Neil uFrance ongumFristi noJuda
Iningi labantu lizocabangela isicoco sakhe njengenkunzi yezinkunzi ukuze ibe yi-blip engavamile kakhulu ekukhangiseni kwakhe, kodwa kukhona enye engaziwa kahle. Ngaphambi kokuzinikela isikhathi esigcwele emdlalweni wesikhangiso, u-Neil French wayengumphathi wezinsimbi zezithombe ezinamandla zensimbi uJudas Priest.