Ingabe Ukukhangisa Okusakazwa Kulungile Kokubaluleka Kwakho?
Ngosuku nosuku lapho abantu becindezela ngokuthengiswa kwe-TV, ukukhangisa kokukhangisa kuye kwaba yinselele kuma-ad ejensi emhlabeni wonke. Imikhiqizo efana ne-Hopper kusuka ku-Dish Network, namanye ama-DVRs, yenza kube lula ukweqa izikhangiso zokusakaza ezedlule. Eqinisweni, cabanga emuva kwesikhathi sokugcina wena, njengomthengi, uhlale ngesikhangiso sokusakazwa ku-TV. Ingabe unake? Ingabe uvule iwebhu kuwebhu yakho ehlakaniphile, noma ngabe weqa endlini yokudlela?
Ake sithembeke ... nini ngesikhathi sokugcina ubheke ukukhangiswa kwe-TV bukhoma? Mhlawumbe umcimbi wezemidlalo onjenge-Super Bowl, akunjalo?
Yingakho kukhona umugqa omuhle phakathi kokubheka ababukeli, futhi ubacasula. Kodwa emzamweni okhulayo wokubamba iqhaza, imboni ihlasela abathengi nazo zonke izinkanuko ezicasulayo nokuqina kwe-telemarketer ekuqhekekeni.
Kodwa-ke, ngaphambi kokungena kumantongomane kanye nezibopho zesiyalo ngokwazo, ake sibhekane ngokushesha ncazelo yalolu hlobo, nokuthi yini ebiza.
Incazelo:
Ukukhangisa kwegama elisetshenziselwa ukukhangisa kusebenza kumathengi akhangiswa kunoma ithelevishini noma umsakazo, okuyinto evamile ebizwa ngokuthi amabala. Kuyaziwa nangokuthi ukukhangisa emoyeni, futhi kuyisakhi esikhulu semali engenayo sezentengiso zethelevishini nezomsakazo. Lokhu konke kubhekwa njengokukhangisa okungaphezulu kwe-line. Noma kunjalo, izikhangiso eziningi ezisakazwa manje zikhishwe ku-intanethi ngesikhathi esifanayo, nge-site efana ne-YouTube, ukuze kwandiswe ukuqwashisa nokunquma ubuchwepheshe bokudlula isikhangiso emakamelweni okuhlala.
Thumela Izindleko Zokukhangisa
Njengomkhangisi, uzokhokha indawo esekelwe ekucabangeni okuningi, kufaka phakathi ubude, isikhathi esivela kuso, esivela kuso, futhi okubaluleke kakhulu, okubonisa ukuthi ukushayela ngaleso sikhathi.
Lokhu kuthenga kuzosingathwa ngumnyango wezokuxhumana we-ejensi yokukhangisa , noma i-ejenti yokuthenga imidiya, umsebenzi wakhe ukuxoxisana ngamazinga amahle kakhulu nezikhathi zezohwebo.
Amachashazi angashintsha ubude, amanye abe ngamasekhondi angu-5-10 kuphela, amanye ahamba isikhathi eside njengaso sonke isikhathi sokuhweba. Noma kunjalo, izindawo eziningi zingama-30 noma amasekhondi angu-60 kuthelevishini, futhi imizuzwana engu-15, 30 noma engu-60 emsakazweni.
Indawo ehambayo ekuhwebeni kwezebhizinisi yesikhangiso esiyinhloko izoba kubiza kakhulu, kanti amabala emoyeni eziteshini ezincane ezingabhekwa ngemuva kwe-12am izobe engabizi kakhulu, ngentengo ye $ 5 kwababukeli abangu-1000 ejwayelekile. Kodwa, uzothola ama-eyeballs amancane kusikhangiso sakho. Uma ufuna izithameli eziningi, indawo ye-Super Bowl iyindlela yokuhamba, kodwa izindleko zamasekhondi angu-30 zizohamba zizungeze u-$ 1- $ 2 million!
Ukudala Amachashazi Ukukhangisa Ukukhangisa
Yiqiniso, ngaphambi kokuba uthenge umoya, kufanele futhi ukhiqize ezohwebo, futhi. Kulinganiselwa ukuthi izindleko ezijwayelekile zokukhiqiza indawo engama-30 yesibili zizungeze u-$ 350,000, futhi lokho akubandakanyi izindleko zokuthenga i-airtime. Kodwa uma uhlakaniphile, futhi unomqondo omuhle ongadingi isabelomali esikhulu, ungaveza indawo okungenani i-$ 1000. Lokhu kungasho ukuthi akubandakanyi noma iyiphi i-ejensi yokukhangisa nokwenza ngokwakho, okungakaze kuphakanyiswe.
I-Infomercial njengeThuluzi Lokuthengisa
Enye indlela yokukhangisa okukhangisa okubonisa ukuthi iyathandwa kakhulu ekukhiqizeni ukuthengisa kuyisabela esithe ngqo ithelevishini (i-DRTV).
Lokhu kukukhangisa okucela ukuthengiswa, futhi kukunika indlela yokuhleleka ngokuqondile ngolwazi olunikezwe kusikhangiso. Lokhu akukona ukukhangisa okuqhutshwa ngumqondo, futhi kuvame ukulandela umdwebo wemiboniso kanye nokuphindaphinda kwezinzuzo.
I-Billy Mays eyedlule yayinkosi yalo msebenzi, okhiqiza izinkulungwane zamaRandi ngesigamu ngesikhathi esithandwayo. Ngokuvamile kunezinhlobo ezimbili ze-DRTV, ifomu elifushane lokuhweba eligcina imizuzu engu-1-2, kanye nefomu lefomu elide elizohlala lizungeze imizuzu engama-30 futhi ngokuvamile libe nezilaleli ezibukhoma, imiboniso eminingi kanye namathuba amaningi okubiza nokuhleleka. Igama elidume kakhulu lalo hlobo lokukhangisa yi-infomercial.
Uma ngabe uke wamuzwa inkulumo ethi "kodwa linda, kukhona okuningi" uzokwazi indlela okusebenza ngayo, uma izinhlinzeko zithengiswa ngokushesha ukuze zikhuthaze abantu ukuthi bathathe ucingo bese befonela.
U-Ron Popeil, umdali we-Showtime Rotisserie, uyinkolelo kule fomu yokukhangisa. Kodwa-ke, ama-ejenti amaningi okukhangisa amakhulu ashintshwe njengendlela ephansi, engezansi futhi engcolile yokuthola ukuthengisa, futhi ayithathwa njengendlela enhle yokwakha umkhwalithi wekhwalithi (ingabe ungathenga izicathulo ze-Nike kusuka kumuntu ongathandeki?)
Ngaphambi kwe-intanethi, ukusakaza ukukhangisa kwakuyindlela evelele kakhulu yokufinyelela izilaleli ezimakethe. Lezi zinsuku, ne-intanethi isakazeke kangaka, futhi amarekhodi evidiyo yedijithali (DVR) ehlela izikhangiso, ukusakaza ukukhangisa akuyona inkomo engcwele eyayikhona.
Umbuzo Omkhulu: Ingabe Kufanele Ukhethe Ukukhangisa Izikhangiso?
Lokhu kufana nokubuza ukuthi ucezu lwensimbi lude kangakanani. Kwabanye, ukukhangisa kusakazwa kuyindlela enhle yokuqwashisa futhi abantu bakhulume ngomkhiqizo noma ngensizakalo. Kodwa-ke, ngaphandle kokuxhumanisa newebhusayithi noma enye indlela yokuthengisa eqondile, ngokuvamile kubhekwa njengalokho ... nethuluzi lokuqwashisa, hhayi umshayeli wokuthengisa.
Kukhona futhi umbuzo wesabelomali. Yini ongayithola? Ungayifaka kuphi? Bangaki abantu abazokubona? Ingabe uchitha isabelomali sakho saminyaka yonke endaweni ye-splashy engu-30 yesibili ye-Super Bowl ngamathemba okuthola ulwazi olwanele ukuze ulondoloze unyaka wonke? Noma, uyayifaka, bese uya kwesabelomali esinqunyiwe kepha i-viral?
Into eyodwa ngokuqinisekile. Indawo yakho kufanele ikwazi ukuhlala ku-intanethi, futhi kufanele ithole ukuqasha okusha kokuphila lapho, isikhathi eside ngemuva kokuthi ingasebenzi ku-TV.