Abaningi abaphathi bazozuza ngokuthola uhlelo lwabo lwezinhlelo. Inqubo yokwakha uhlelo isiza umphathi (kanye neqembu) abuyele emuva futhi ahlole ukuthi yikuphi, lapho afuna ukuya khona, nokuthi angafika kanjani.
Uma kungekho plan, umsebenzi usuyenziwa ngosuku nosuku kepha ngokuvamile awunayo inhloso nenjongo.
Nasi ithempulethi yecebo eliyisisekelo, elenziwe lula elihle noma yimuphi umphathi angakwazi ukugcwalisa, ukuhlinzeka kokubili injongo yesikhathi eside nokuqondisa kanye nezinhlelo zokusebenza zokusebenza.
Ngenkathi umphathi angakwazi ukuqedela ithempulethi yedwa, ngincoma indlela yokusebenzisana eyengeziwe .
Isitatimende Sombono
Isitatimende sombono yisitatimende esifisayo sokuthi ufuna ukuthi unit yakho ibe yesikhathi esizayo. "Ikusasa" kuvame ukuchazwa ngokuthi yiminyaka emithathu kuya kwemihlanu ezayo, kodwa kungaba ngaphezulu. Umbono kufanele usethe ukuqondisa jikelele kweyunithi kanye neqembu futhi kufanele ube nesibindi nokuphefumula. Umbono uchaza ukuthi "yikuphi" nokuthi "kungani" kukho konke okwenzayo.
Nasi isitatimende sombono esivela ku-Zappos: "Ngolunye usuku, amaphesenti angu-30 azo zonke izinto ezithengiswayo e-US azobe ese-intanethi. Abantu bazothenga kusukela enkampanini ngensizakalo engcono kakhulu nokukhethwa okuhle kakhulu.
I-Zappos.com izoba isitolo se-intanethi. Ithemba lethu ukuthi ukugxila kwesevisi kuzosenza sikwazi ukwedlula amakhasimende ethu, abasebenzi bethu, abathengisi bethu, kanye nabatshalizimali bethu. Sifuna i-Zappos.com yaziwe njengenkampani yesevisi eyenzeka ukudayisa izicathulo, izikhwama, nanoma yini nayo yonke into. "
Isitatimende Sentuthuko
Ngenkathi umbono ubonisa ukuthi ufuna ukuyaphi esikhathini esizayo, isitatimende se-mission sichaza ukuthi wenzani namuhla.
Ngokuvamile ichaza okwenzayo, ngoba ubani, nokuthi kanjani. Ukugxila entweni yakho usuku ngalunye kufanele kukuvumele ukuba ufinyelele umbono wakho. Isitatimende sezithunywa singakwandisa izinqumo zakho, futhi / noma uzibambe.
Nasi isibonelo sesitatimende sezimemezelo esivela ku-Harley-Davidson: "Sifeza amaphupho ngokusebenzisa isipiliyoni sokuhamba ngesithuthuthu, ngokuhlinzeka ngamabhayisikili kanye nomphakathi jikelele ngesigcawu esandayo sesithuthuthu kanye nemikhiqizo nemisebenzi emakethe akhethiwe emakethe."
Umbono kanye nomsebenzi nakho kungahlanganiswa esitatimendeni esifanayo. Nasi isibonelo esivela ku-Walt Disney Company: "Umgomo we-The Walt Disney Company kufanele ube omunye wabakhiqizi abahamba phambili bomhlaba nabahlinzeki bokuzijabulisa nolwazi. Ukusebenzisa iphothifoliyo yethu yemikhiqizo yokuhlukanisa okuqukethwe kwethu, izinsizakalo, nemikhiqizo yabathengi, sifuna ukuthuthukisa ukuhlangenwe nakho kokuzijabulisa, okuthuthukisayo, nokuzuzisa kakhulu nemikhiqizo ehlobene emhlabeni. "
Qaphela ukuthi isitatimende sesisifiso sokubili ("ukuba omunye ...") futhi kuchaza lokho abakwenzayo nokuthi bayakwenza kanjani.
Amanani Ayisisekelo
Amagugu amancane achaza izinkolelo zakho nezenzo zakho. Ziyizinto ozikholelwayo kulokho okuzokwenza ukwazi ukufeza umbono wakho kanye nomsebenzi wakho.
Nasi isibonelo samagugu ayisisekelo kusuka ku-Coca-Cola Inkampani:
Ubuholi: Isibindi sokwakha ikusasa elingcono
Ukusebenzisana: Sebenzisa ubuningi beqoqo
Ubuqotho: Yiba yiqiniso
Ukuziphendulela: Uma kuzodingeka kube, kufike kimi
Ukukhathazeka: Kuzinike enhliziyweni nasemqondweni
Ukuhlukahluka: Njengoba kubandakanya njengama brand yethu
Ikhwalithi: Okwenzayo, senza kahle
Ukuhlaziywa kwe-SWOT
I-SWOT imelela amandla, ubuthakathaka, amathuba, kanye nezinsongo. Ukuhlaziywa kwe-SWOT kufaka phakathi lapho ukhona futhi unikeza imibono ngalokho okudingayo ukugxila kukho.
Imigomo Yesikhathi Eside
Izinjongo zesikhathi eside zisho izitatimende ezintathu kuya kwezinhlanu ezenza phansi izinga elingezansi kombono futhi uchaze ukuthi uhlela kanjani ukufeza umbono wakho.
Izinjongo Zonyaka
Umgomo ngamunye wesikhathi eside kufanele ube nezinhloso ezimbalwa (ezintathu kuya kwezihlanu) izinyanga ezilodwa ezithuthukisa imigomo yakho. Inhloso ngayinye kufanele ibe "SMART" ngangokunokwenzeka: Okucacile, okulinganiselwe, okufinyelelekayo, okuyiqiniso, kanye nesikhathi esekelwe.
Izinhlelo Zokusebenza
Inhloso ngayinye kufanele ibe necebo elichaza ukuthi injongo izofezwa kanjani. Inani lemininingwane lixhomeke ekubuneni kwenhloso.
Qaphela ukuthi uhlelo lwamasu luqala ezingeni eliphezulu (umbono) bese uthola okucacile, isikhathi esifushane, futhi esithile. Zombili zibalulekile.
Kuye kwathiwa "Umbono ngaphandle kohlelo kuwukuphupha nje. Uhlelo ngaphandle kwemibono luyisidakamizwa nje. Kodwa umbono ngecebo ungashintsha umhlaba. "