Hlela umsebenzi wakho njengomnyango wezisebenzi zabasebenzi
U-HR uyaqhubeka nokulinganisela izidingo zezindima eziningana: umlingani wezebhizinisi, umxhumanisi wangaphakathi, isazi sokusebenza nokuphatha kanye nommeli womsebenzi nomqashi. Lokhu kungase kuzwakale njengebhizinisi njengokuvamile, izindima ezingenakwenzeka ukudala ukukhwabanisa kwabantu abakwa-HR abazikhandla esikhathini esizayo.
Empeleni, kunjalo, zisha. Nakuba le mibuzo ingase ibe yinye, izimpendulo ngokuqinisekile azikho. Inselelo eqhubekayo ukusetha ukukhishwa okusha kanye nokusekela ubudlelwano obuqinile namakhasimende angaphakathi naphandle. Ikhono lokubona isithombe esikhulu-futhi ukuhambisa izinsiza zokubhekana nesithombe esikhulu-sizobaluleke kakhulu kunanini ngaphambili.
Qinisekisa ukuBamba kwakho koMnyango we-HR kanye neBrith
Uma ubuza abasebenzi bakho namuhla, "Usebenza kanjani uMnyango we-HR?" ingabe bangathuthukisa into engaqondakali kuwe futhi bayisebenzise? Uma kunjalo, umnyango wakho wezisebenzi udinge ukucubungula indima yawo futhi wenze ukukhangisa ngaphakathi endlini, ucwaningo lokuthengisa kanye nokuxhumana komphakathi.
Okokuqala, kudingeka uzibuze imibuzo ebalulekile:
- Uyazi ukuthi idumela lakho lomnyango we-HR liphakathi kwabasebenzi? Lapho u-HR ekhulunywe, ngabaphathi bezithombe ze-savvy zezithombe, abaqondisi ababuyela emuva, noma abathandekayo, abathandekayo abantu?
- Ingabe abasebenzi bayaqonda futhi bayakwazisa ukubaluleka komnyango wakwa-HR ekuqhubekeleni phambili izinhloso nezinhloso zenhlangano ?
- Ingabe umnyango wakwa-HR wenza umzamo wokuthengisa izinsizakalo zawo enhlanganweni? Uma kungenjalo, khona-ke kunedumela elifanelwe. Nokho, ungakwazi ukulungisa kalula leli dumela.
Khuluma nabasebenzi ukuthi bafunde uMnyango we-HR UkuBamba kanye neBrithani
Isihluthulelo ukuvula izingxoxo nazo zonke izigaba zabasebenzi bese uzibonisa njengengumgqugquzeli esikhundleni se-enforcer. Kumele uphume ehhovisi lika-HR nasezweni labasebenzi bakho.
Ukuthola lezi zimpendulo kudinga inkhulumomphendvulwano, okusho ukuthi u-HR kumele akhulume. Lokho kuxhumana kufanele kube nezingxenye ezilinganayo zokulalela nokukhuthazwa.
Okokuqala, u-HR kufanele alalele ngokucophelela lokho amakhasimende ayo adinga khona. Khona-ke kufanele ikhuthaze lokho okwenzile futhi engakwenza. Abasebenzi bakwa-HR kumele bafundise inhlangano mayelana namakhono ayo kanye nokunikela okungenzeka. Akekho owaziyo amandla akho kanye nokwenza kwakho.
Abasebenzi, ikakhulukazi, babona HR njengalabo "bantu abasebenzisa izinzuzo futhi benza izingxoxo." Ukubeka umsebenzi we-HR emashumini eminyaka alandelayo, wonke umsebenzi we-HR udinga ukuthatha indima yobudlelwane bomphakathi-ukuqala nabasebenzi bakho. Cabanga ngokwakho njengomkhiqizo futhi wenze ukumaketha okuhlakaniphile.
Ukumaketha komnyango wakwa-HR kudinga ukuba ubonise amakhono akho wokuxazulula izinkinga, ngakho abanye bayokwazi ukuthi wenza okungaphezulu nje kokucubungula amaphepha. Indlela engcono yokukhangisa yizenzo ozithathayo.
Ngezenzo zakho, izinqubo, kanye nezinhlelo, ungakhuthaza umnyango we-HR njengomlingani oguquguqukayo, oguquguqukayo, ozosixazulula izixazululo, insizakalo inhlangano engayiphenduka lapho idinga izinkinga.
Umnyango wakho we-HR ungaba into esiza inhlangano yakho uma idinga usizo. Ukuze wenze umnyango wakho we-HR ube usizo nakakhulu, funda ngamathiphu we-HR image, idumela, nomkhiqizo.
Ngokusho kukaShari Caudron esihlokweni sakhe esithi "Brand Brand: Kungani futhi kanjani Ukuthengisa Imifanekiso Yakho", "Uma ufuna i-HR ukuba ibhekwe njengamasu amaningi, okubaluleke kakhulu, okwethenjelwa, noma ngaphezulu, udinga ukuqala ukucabanga njengebhizinisi umkhiqizo futhi uthengise isithombe sakho somkhiqizo jikelele. "
Njengoba izinhlangano ziqhubeka nokukhipha imisebenzi engekho-value, i-HR ibhekene nokuncintisana kwabathengisi bangaphandle. Uma abasebenzi be-HR bengalweli ukwakha isithombe nesithunzi somsebenzi jikelele, bazolahlekelwa izinsizakalo ezinhlanganweni eziqonda ukuthi yikuphi inkonzo yamakhasimende nokuphendula.
Lezi zeluleko eziyisishiyagalolunye zikaCaudron zokukwakha nokuthuthukisa isithombe nomdabu womnyango wakwa-HR.
Market Market Reputation and HR Brand
Thola izidingo kanye nemibono yamakhasimende wakho.
Isinyathelo sokuqala ekudaleni noma ekuthuthukiseni ubunikazi benkampani ukucacisa ukuthi amakhasimende akho angubani nokuthi yini abayidingayo emsebenzini we-HR. Uzofuna ukwazi izimiso zamakhasimende akho zamanje zomnyango wakwa-HR.
Qala le nqubo ngokukhomba amakhasimende akho. Ingabe amakhasimende akho asemqoka ekuphatheni okuphatha, abaphathi bamagqa noma bonke abasebenzi? Yiziphi imikhiqizo namasevisi abawasebenzisa ku-HR? Yini abangathanda ukuyithola kusuka ku-HR? Ingabe zisebenzisa amasevisi akwa-HR ngaphandle kwabathengisi bakwa-HR, futhi uma kunjalo, ngani? Babona kanjani umnyango wangaphakathi wakwa-HR?
Iminyango kaHulumeni ingabheka ukuhlolwa kwesimo somsebenzi ukuthola izimpendulo zale mibuzo, kodwa ukuthola ulwazi oluyiqiniso nolwusizo, uCaudron ubonisa ukuthi kuzuzisa ukuqasha umxhumanisi wangaphandle ukuqhuba izingxoxo ngasese.
Uthi "abasebenzi bangase basho imizwa yabo yangempela ngo-HR uma bekungabonakali."
Kubalulekile ukuqhuba lolu hlobo lokuhlaziywa, ukuqonda umehluko phakathi kwalokho ohlinzekayo futhi ucabange ukuthi inhlangano yakho ifuna kuwe, nokuthi yini ayishoyo ayidingayo. Ezinhlanganweni zanamuhla, kunemibono eminingi mayelana nokuthi indima i-HR kufanele idlale.
U-HR uqhuba imisebenzi eminingi: ukuqeqesha, ukuqashelwa, inhlalakahle yomuntu siqu, umholo kanye nebhonasi, nokunye okunye okukhathazayo, ukuthi ukuthuthukiswa komshayeli ka-HR kuyinselele. Ukuze ulungise lokhu, abasebenzi bakwa-HR kumele bacwaninge "brand" yabo yamanje ukuze babone ukuthi bemi kuphi.
I-Craft i-identity esekelwe kuzidingo zamakhasimende.
UCaudron uthi emva kokunquma izidingo kanye nemibono yamakhasimende akho akhona, unganquma ukuthi ungathanda kanjani amakhasimende akho ukuthi abone umnyango wakwa-HR. Kubalulekile ukuqaphela ukuthi umsebenzi womnyango wakwa-HR uzohluka kusuka enhlanganweni kuya enhlanganweni. Enye inhlangano, amakhasimende angaphakathi angase afune ukuthi umnyango wakwa-HR unikeze umsebenzi omkhulu kuzo zonke izindawo zakwa-HR zendabuko.
Kwamanye, amakhasimende angalindela ukuthi i-HR ithwale umthwalo wokukhiqiza nokukhula. Kumelwe unqume ukuthi yikuphi ukwazisa "umkhiqizo" okusebenza kahle kakhulu kwesiko lakho bese usebenzela ukwakha isitatimende sezemishini nenhlangano esekela lokho.
Njengesinye isibonelo, enhlanganweni yakho, kungase kuqondakale ukwenza imisebenzi yokusebenza njengendlela yokukhokhela izinkokhelo ukuze abasebenzi base HR abangeke bakwazi ukugxila ezindabeni ezingaphezulu. Ukuze uzuze uphawu oluqinile lomkhiqizo, awukwazi ukuba yizinto zonke kubo bonke abantu.
Ungazama, kodwa uzohluleka emehlweni ezinombolo ezibalulekile zamakhasimende akho.
Thuthukisa isitatimende sezemishini esivumelanisa nezidingo zamakhasimende okuhlangana.
Ngemva kokuqaphela ukuthi ungubani, uCaudron ubonisa ukuthi uthatha isikhathi sokuklama isitatimende semishini esizokuqondisa ekushintsheni nasekuthuthukiseni okudingeka ukwenze. Isitatimende somsebenzi kufanele sichaze umsebenzi we-HR, amanani kanye nemigomo eyinhloko umnyango ozoyixhasa, futhi inzuzo HR ilindele ukuhlinzeka yonke inhlangano.
Isibonelo, isitatimende somsebenzi we-HR Department of Los Angeles County silandela:
- "Ukuhlinzeka uhlelo lwezinsiza zomuntu olufaka izinto ezibalulekile zeBhodi ohlelweni lokusebenza olubanzi nolwabulungiswa;
- Ukusiza iminyango ekwakheni nasekulondolozeni abasebenzi bekhwalithi eliphezulu, ebenza bakwazi ukuhlinzeka ngezinsizakalo ezibalulekile emphakathini;
- Ukusungula izinqubomgomo zikaN countywide nokuhlinzeka ukuqapha nokuqapha okudingekile ukuqinisekisa ukuhambisana okuqhubekayo kwezinqubomgomo zokusetshenziswa kwabantu, kubandakanya ukuqashwa, ukukhethwa, ukukhushulwa , ukuqeqeshwa, ukulawulwa, ukuphathwa kwezinzuzo zabasebenzi, ukunciphisa abasebenzi, ukuhlelwa kwemali, isinxephezelo, izinkampani zokukhalaza kanye nezinzuzo zokukhubazeka; futhi
- Ukuqinisekisa amathuba afanelekayo nokulinganayo namathuba okuphromotha kanye nezinsizakalo zomsebenzi wamanje kanye nabantu abafuna umsebenzi nomasipala wase-Los Angeles. "
Kubalulekile ukuba nesitatimende sezemishini njengoba kusiza ukuchaza imigomo yakho kanye nesiqondiso sakho esizayo. I-mission akufanele ibe yi-rhetoric engenalutho. Yisivumelwano esichaza isibambiso se-HR kulo lonke inhlangano.
Amathiphu engeziwe eMnyangweni Wezinsiza Zabantu. Image
Khipha izithembiso zakho.
Uma ucabanga ukuthi, ngokusekelwe kokufakelwa kwamakhasimende akho, umnyango wakwa-HR udinga ukuthuthukisa isevisi yayo yamakhasimende nokusekela. Lokhu kungase kudingeke ukuqasha abasebenzi abaningi, ukunika amandla ukwamukelwa ukwenza izinqumo, noma ukuqhuba izikhathi zokwakha iqembu. Amakhasimende afuna ukuthi uphendule ngokwengeziwe.
UCaudron uncoma ukuthi njengoba ukufaka igama lakho elisha kusho ukuletha isithembiso, kumele uqinisekise ukuthi abasebenzi, imikhuba kanye nezinhlelo emnyangweni wakho bonke basebenzela ukusekela umgomo wamakhasimende.
Abasebenzi umnyango wakho nabantu abasebenzisana nabo kalula futhi abazimisele ukuya emkhatsini owedlula abaphathi belayini. Khipha lokho okuthembisayo esitatimendeni sakho semishini.
Buyekeza isithombe sakho.
Imbalwa imikhiqizo yabathengi ihlanganiswe ngaphandle kwegoli elihlukile kanye nohlobo lokupakisha. Ungacabanga ukuthi uphawula i-Can Pepsi ingakwazi yini iCoca-Cola? Ibhodlela lama Coors for Bud Light? Lezi zinkampani ziyaqonda ukuthi ukubukeka kwemikhiqizo yabo kukhulumisana nemiyalezo enamandla kubathengi.
Okufanayo kusebenza ku-HR. Uma umnyango wakho we-HR wenze izinguquko ezinkulu kanye nezinguquko, ungasebenzisa le phakheji njengendlela yokuxhumana nalabo abathuthukisayo. Thuthukisa i-logo ehlukile yomnyango wakho we-HR, uma ungathanda, oveza umsebenzi wakho, ukuzibophezela kwakho kumakhasimende, kanye nemigomo yakho. Isiqephu esibaluleke kunazo zonke zokupakisha, noma kunjalo, ngumnyango wakwa-HR uqobo.
Uma ufuna ukuthi umshini wakho we-HR ulethe umlayezo wenkonzo yekhwalithi, qiniseka ukuthi izivakashi emnyangweni zithola lokho ezikudingayo, kungabikho ukuhlukunyezwa, ukungqubuzana noma amaphuzu angenalutho ukuhamba.
Ungasebenzisa izigidi zamaRandi kabusha kabusha umnyango wakho futhi uthuthukise logo, kepha uma abantu abakwa-HR bengakwazi ukubhekana nabo, awukwenzi lutho emehlweni enhlangano yakho.
Spread izwi.
Ngemuva kokuba uzimisele ukuthi ungubani, udale uhlelo ongakwazi ngaso sonke isikhathi ukuletha ezithembisweni zakho, futhi wafaka umnyango we-HR ngendlela ehambisa ukuthuthukiswa, uCaudron ukhombisa ukuthi yisikhathi uphendule uphondo lwakho.
Isibonelo, uma ufuna izinsiza zomuntu ezibonwa njengomlingani osebenzayo , thatha isikhathi sokulinganisa umthelela wamasu wenqubo ka-HR yakamuva noma isinqumo. Xoxa lo mthelela emihlanganweni yebhodi, nge-newsletter yakho yenhlangano, iwebhusayithi yakho noma i-Intranet, noma ngokuthuthukisa imibiko ekhethekile yokusebenza ka-HR. Inhloso eyinhloko, ngokungahloniphi kahle, ukusekela umlayezo ogcwele ngemininingwane enzima kanye nezindaba ezithile zokuphumelela.
Thuthukisa ukubonakala kwakho.
Enye inqubo enhle yokumaketha yakwa-HR, hhayi kuphela ngaphakathi kwenhlangano yakho, kodwa nakwezwe lomphakathi jikelele, ukushicilela ama-athikili kumamagazini futhi ukhulume kumakhomishana akwa-HR noma izinkomfa. Lokhu kuqinisekisa izinguquko zangaphakathi ozenzile futhi kungathatha ukunakwa kanye nesithakazelo seqembu lakho labaphathi.
Ungakwazi ukukhulisa lokhu kubonakala ngaphakathi kwenhlangano yakho ngokufaka phakathi abaphathi abathile bezinhlelo kanye nabasebenzi kulesi sihloko noma enkundleni yenkomfa nawe. Ochwepheshe bathanda ukuzwa kubantu abangempela futhi bazosakaza igama elihle kuwe enhlanganweni yakho.
Qhubeka ngokuqhubekayo. Qhubeka nokuqhubeka.
Njengoba nje ebhizinisini, lapho izinkampani kufanele zibuyekeze ngokuqhubekayo, ubuyekeze, futhi zibuyekeze izimpawu zazo ukuze zihlangabezane nezidingo zokushintsha kwamakhasimende, ngakho-ke lesi seluleko sisebenza ku-HR.
Ezweni elishintshashintshayo lebhizinisi, umsebenzi we-HR kufanele njalo uzimisele ukwenza izinqumo ezinzima ngalokho okuzokwenza futhi ngeke ume. Wonke umsebenzi we-HR angakwazi ukwenza imisebenzi ngokusebenzisa ibhokisi lamathuluzi elifanayo. Okungcono kakhulu kuzozama izinto ezintsha, inselele ukuhlakanipha okuvamile, futhi ubuze imibuzo eminingi kaningi.
Ngokucophelela ukufaka ubunikazi, umnyango wakho we-HR ungafunda ukunikeza lokho amakhasimende akho angaphakathi nangaphandle angakulindela. Inhlangano yakho izokuthanda wena nabasebenzi bakho be-HR bazobamba indawo yabo njengabadlali, okwenza umehluko ezweni langempela lenhlangano yakho. Umkhiqizo wakho ohloniphekile woMnyango we-HR nedumela lakhe lizosekela konke ofuna ukukufeza.