Yakha Ukuqashelwa Kwemakethe kusuka ngaphakathi ngaphakathi
Uma ucabanga ngemikhiqizo ephumelela kakhulu emhlabeni, ucabanga ngamagama afana ne-Google, i-Coca-Cola, ne-Apple - brand eziye zadlulisela isigaba sabo semikhiqizo noma isevisi ukuba ziyizithombe ngokwazo.
Kodwa uma ubheka ngokucophelela, le mikhiqizo nayo inenye into efanayo.
Bahlala njalo beqopha uhlu oluhle kakhulu lwezindawo ezihamba phambili zonyaka. Ngaphezu kokuqashelwa kwezimpawu, nabo banomkhuba oqinile wenkampani nabasebenzi abasebenza kakhulu.
Abaningi bangaphikisana ngokuthi imikhiqizo enamandla iheha ithalenta elinamandla, kodwa imikhiqizo eqinile nayo yakhiwe ngethalenta elinamandla. Akuyona imfihlo ukuthi abasebenzi abasebenza ngokuzikhandla, bayakhula futhi bancane amathuba okushiya izinkampani zabo.
Ukutadisha ngemva kokutadisha kubonisa ukuthi izinhlangano ezifaka umsebenzi ophezulu ekusebenzisaneni komsebenzi zinomkhiqizo ophezulu kanye nenzuzo kanye nenzuzo ephansi kanye nokungabikho emsebenzini .
Abasebenzi abasebenzayo abakholelwa ezinkampanini abazisebenzelayo, abazizwa bethengwe emasikweni omsebenzi, badala inani lomkhiqizo ngokukhiqiza. Kodwa, bangabuye babe yizinxusa zezinkampani zenhlangano yakho.
Izisebenzi zakho zamanje ziwumthombo othembekile wokwaziswa kwabasebenzi abangaba khona.
Ukudayiswa akuseyona nje imisebenzi yomnyango wokuthengisa. Ochwepheshe be-HR kumele manje bathole izindima zabo njengama-branders angaphakathi. Ake sihlolisise izici ezinhlanu zalolu daba: ukuvula, ukuvuza, izinhlelo zokuxhumana kanye nemilayezo, isiko, nobuchwepheshe.
Ukuvuleka
Ukwenza umbono onamandla wokuqala nabasebenzi abangaba khona kuhamba phambili ekwakheni umkhiqizo wakho.
Okufanayo nakubasebenzi bakho. Phakathi nalezo zinsuku ezimbalwa zokuqala zokuqala nokuqala umsebenzi omusha, kubalulekile ukuhlangabezana noma kudlule ukulindela.
Isibonelo, abasebenzi basebenzisa isikhathi esiningi esibambe iqhaza ekuqashweni okusha nezinzuzo- ukuphathwa okuhambisana nenyanga ngenyanga yokuqala nenhlangano. Ukugcwaliswa kwefomu lephepha kanye nezinqubo zokubhalisa ezihlukanisiwe zinganselela ukulindela kwesisebenzi senhlangano yabo entsha.
Lokhu kuyiqiniso ikakhulukazi uma izinqubo zingavumelani nenqubo yenhlangano kwezinye izici zenqubo yokujoyina. Umshini wokugqekeza ohlangene ungaholela emisebenzini engajabuli.
Inkampani eyaziwa kakhulu ngenqubo yayo yokuhlelwa kwemigwaqo i-Facebook, lapho kuqashwa khona amasheya amasha okuqedela ngaphambi kosuku lokuqala. Ngaphezu kwalokho, wonke amadivaysi - amakhompiyutha, amafoni, njll - aqinisekiswe abasebenzi abasha uma befika.
Amabhizinisi amaningi abona ukubaluleka kokutshala izimali kwezobuchwepheshe kanye nezinqubo ezenza kube lula ukubhekana nokusebenza kwabasebenzi babo. Amanye amabhizinisi asebenzisa amacebo afana nokugijima ngaphakathi kwebhokisi , lapho amaqashi amasha anikezwa amaphilisi noma ama-USB aqukethe zonke izinhlobo kanye nezicelo ezidingekayo ukuze babhalise izinzuzo zabo.
Kwezinye izimo, ukusebenzisa ubuchwepheshe ukuze kulungiswe inqubo yezinzuzo kunganciphisa isikhathi sokubhaliswa kwabasebenzi kusukela emahoreni amabili nesigamu kuya kumaminithi ayisishiyagalolunye kuphela.
Ukusebenza kahle kwezinqubo zokuhamba kungatshala imbewu yokukhulisa amanxusa emvelo esikhathini esizayo.
Izinhlelo Zemivuzo Nokuxhumana
Njengoba nje abathengisi kumele bacabangele ulwazi lwekhasimende lapho behlakulela imikhiqizo nezinhlelo zabasebenzi babo, izinzuzo ze-HR kumele zigcine isipiliyoni somsebenzi esivela phambili emasu kanye nokuxhumana .
Ukuhlinzekwa kosizo kungenye yezindleko zebhizinisi ezinkulu kuningi lezinhlangano kanye nomshayeli omkhulu wokubandakanya abasebenzi. Ukuhlinzeka ngemiklomelo efanele kungaba yimbangela yokugqugquzela ukuziphatha kwabasebenzi nokuzibandakanya.
Kodwa kunenselele kubaqashi ukuqinisekisa ukuthi abasebenzi babo bayazisa ngempela iphakethe lezinzuzo ezinikezwayo futhi baqaphele ukutshalwa kwezimali okwenziwa yinkampani kwimali yayo yokuchitha. Yilapho ukukhulumisana kwabasebenzi abanamandla nokufaka uphawu lokubamba kube yisihluthulelo.
Izinhlelo zokuxhumana zangaphakathi kanye namathuluzi kufanele kube nokuhlanganyela, enembile futhi ekwazisa, ngezibonisi nangolwazi olusiza abasebenzi ukuba baqonde kangcono izinzuzo ezitholakalayo kubo. Kufanele futhi abuke futhi bazizwe ukuthi kuyahambisana nesithombe somphakathi senkampani.
Ngaphezu kwalokho, kubalulekile ukuthola abasebenzi ngokusebenzisa iziteshi zabo zokuxhumana ezikhethwayo - kungakhathaliseki ukuthi yi-imeyili, ubuso nobuso emihlanganweni yomnyango, imiyalezo, noma iziqondiso zevidiyo eziku-intanethi. Izinzuzo ze-HR kufanele zenze ukucwaninga okujwayelekile kwezinhlelo zabo zokuxhumana zangaphakathi kanye nabasebenzi bokuhlola ukuze baqonde kangcono izintandokazi zabo.
Njengokukhulumisana, usayizi owodwa awufanelanga konke amaphakheji ezinzuzo zabasebenzi. Yingakho kubalulekile ukucabangela ukubalwa komsebenzi wabasebenzi bakho nokuthi yiziphi izinzuzo ezizobaluleke kakhulu kubo.
Uzofuna ukushicilela lezo phakheji ngokufanele. Ngokwesibonelo, isisebenzi esincane singakwazisa isikhathi esengeziwe sokukhokha noma isimiso somsebenzi oguquguqukayo phezu kwezibonelelo zomhlalaphansi ezifunwa ngabasebenzi abadala.
Qaphela izintandokazi ezintsha zemihlomulo enjengezinhlelo zokunakekela impilo kanye nama-akhawunti wokusebenzisa okuguquguqukayo. Hlola ukuthi lezi zinzuzo kungenzeka yini ukuthi inhlangano yakho ihlale ikhuphisana. Njengoba nje imikhiqizo ephezulu yomhlaba iguqukela izinguquko ezimbonini, kanjalo kufanele izuze amaphakheji.
I-Starbucks, ngokwesibonelo, inebasebenzi elinabantu abaningi abasebenza isikhathi esithile, kodwa basakwazi ukuthola izinzuzo zomshuwalense wezempilo, izimali zesitoko, nekhofi yamahhala.
Abasebenzi abazizwa ukuthi izinkampani zabo zinikeza izinzuzo zokuncintisana ezinokuncintisana kungenzeka ukuthi babelane ngaleyo mbono nabanye, okuyiqiniso ukuthi kuyinto enhle kumkhiqizo wakho wenkampani.
Amasiko nokulayeza okuhambisanayo
Abasebenzi bafuna bazizwe bexhunywe enhlanganweni yabo kanye namasiko abo - kungakhathaliseki ukuthi basebenzela endlunkulu yenkampani noma indawo eyikude. Amabhizinisi afuna ukuqinisa umkhiqizo wabo phakathi kwabasebenzi kumele akhulume ngokucacile izindinganiso zenkampani, okulindelwe ngabasebenzi, isiko samasiko kanye nokuzibophezela.
Isibonelo senkampani eyenza lokhu kahle i-Netflix. Isethulo se-PowerPoint esikhishwe yi-Netflix CEO uReed Hastings, okuye kwabukwa izikhathi ezingaphezu kwezigidi ezingu-5 kuwebhu, ichaza amasu okuphatha amakhono wekampani, asekelwe kumafilosofi afana nalokhu:
" ... abaphathi bamathalenta kufanele bacabange njengabahwebi nabashayeli kuqala, futhi njengabantu base-HR ekugcineni. Khohlwa amaqembu aphonsayo futhi unikeze ama-T-shirts; qinisekisa ukuthi wonke umsebenzi uyaqonda ukuthi inkampani idinga kakhulu futhi ukuthi yini okushiwo ukusebenza okuphezulu. "
Leli gama libonakala lisebenza kahle enkampanini, labo abasebenza kahle kakhulu bakhulisa isisekelo sabathengi base-US Netflix cishe abayizigidi ezingu-29 ngonyaka.
Inselelo ebhekene namabhizinisi amaningi namuhla, ikakhulukazi izinhlangano zezwe, ekudaleni indlela ehlanganisiwe yomhlaba wonke yokuthumela imibiko nokuxhumana. Uhambo lomsebenzi, ukufaka uphawu lomkhiqizo, nokuthumela imiyalezo kufanele luhlale luvumelana futhi lwakhiwe ubunikazi bomhlaba wonke. Lokhu kufezwa ngezinhlelo ezivumelanisiwe, zemivuzo kanye nezinhlelo zokuxhumana ngokubukeka okufanayo, ukuzizwa, nokuhlelwa kuzo zonke izindawo.
Ngaleyo ndlela, isikhathi ngasinye isisebenzi sithola ukukhulumisana ngezinqubomgomo, izinqubo noma izindaba zenkampani, kungakhathaliseki ukuthi zifinyelela kulolo lwazi eCalifornia noma eCanada, noma e-UK noma ePhilippines, zingakwazi ukuhlanganyela nomkhiqizo nemikhawulo esemqoka yenkampani.
Ubuchwepheshe
Ubuchwepheshe isisebenzi esisebenzayo emithethweni yomsebenzi umbono wakhe ngomkhiqizo womqashi. Ubuchwepheshe obuqinile okulula ukuyisebenzisa nokubandakanya kubonisa ukuthi inhlangano iyinhlangano entsha. Ubuchwepheshe bokusebenza emsebenzini obonakala njengendlela epholile nokusika phakathi kwabasebenzi bakho kuzosiza ukubeka umkhiqizo wakho njengomholi wembonini ukuthi ubeke imali kwimithombo yawo.
I-smartphone ehambisanayo ne-tablet ehambisana nabathengi ukuthi abasebenzi bangakwazi ukufinyelela nganoma yisiphi isikhathi, noma kuphi, bangasiza ekuqiniseni ukusebenzisana kwabasebenzi, ukubamba iqhaza, nokubandakanya nomkhiqizo wakho.
Ukusebenzisa izixazululo zobuchwepheshe ezisefu, ezihlanganiswa kalula, zingathuthukisa nesipiliyoni somsebenzisi wesisebenzi. Banika isisebenzi ikhono lokuhamba phakathi kwezinhlelo zokusebenza ezizimele ngaphandle kokuqaphela ukusetshenziswa kwezixazululo eziningi ze-software.
Ukwengeza, njengoba nje ama-CMO asebenzisa ukuzenzekela kokuthengisa ukuphatha ubudlelwane bamakhasimende, izinzuzo ze-HR zingasebenzisa ubuchwepheshe bokuzenzakalela ukuthuthukisa ubuhlobo obuhle namakhasimende abo, abasebenzi.
Ubuchwepheshe bungakwazi ukubona izibuyekezo zesimo sesisebenzi ezifana nezinguquko zekheli, izihloko ezintsha zomsebenzi , noma izinguquko zomndeni. Ngakho-ke bangakwazi ukukhiqiza imilayezo yomuntu oyedwa ukuze banikeze ukuhalalisela, abasebenzi abaqaphile ekusebenzeni okudingekayo, kanye nokusiza ekukhetheni izinzuzo.
Lokhu kungagcwaliseka konke usebenzisa ukufaka uphawu oluhle kanye nemilayezo yokuqinisa ukusebenzisana kwabasebenzi nenhlangano.
Indima ka-HR ekwenzeni izimpawu zizoqhubeka ibalulekile. Ucwaningo luye lwabonisa ukuthi abasebenzi abasebenza ngokuzibandakanya, abakhiqizayo nabaphefumulelwe bama-brand ambassadors bangakwazi ukuthinta kahle umkhiqizo wakho kanye nanoma yikuphi ukumaketha noma umkhankaso we-PR owenza ndawonye.
Izinhlangano ezitholela uphawu lokungena ngaphakathi ngaphakathi zakha isisekelo esiqinile sempumelelo.